Minister highlights Ayn for kids as knowledge hub
MUSCAT: Dr Abdullah bin Nasser al Harrasi, Minister of Information has affirmed that the Ministry of Information's launch of the Kids' Interface on Ayn platform is inspired by the vision of His Majesty Sultan Haitham bin Tarik and his dedication to nurturing Omani children and developing their potential.
In a press statement, he said: 'This is a strategic step towards creating meaningful media content for children, who represent a vital part of Oman's future. This interface is not just a source of entertainment, but a comprehensive learning space that supports the psychological, educational and moral needs of Omani children, while staying aligned with global digital developments.'
He added: 'Today's children are active contributors to knowledge and the future. That's why the Kids' Interface was designed to provide content that speaks their language, sparks curiosity and strengthens Omani identity and values. It features illustrated stories, simple educational programmes and engaging audiovisual materials that help develop thinking, language and communication skills in an age-appropriate and appealing way.'
'We believe that building a strong society starts in childhood. The interface offers a safe, enjoyable alternative that connects children to their heritage, their identity and life in Oman. Looking ahead, we plan to expand its features by adding interactive educational games that support creative and innovative learning,' pointed out Dr Abdullah.
He concluded: 'We are committed to continuously developing the platform in collaboration with experts in childhood, education, digital media and pedagogy. Our goal is to make it a national initiative that brings together families, educators and communities — helping raise a generation that contributes to Oman's growth and advancement.'
It may be noted that the Ministry of Information had on Thursday launched 'Ayn for Children', a dedicated media platform for young audiences.
The launch took place during the opening of the 29th Muscat International Book Fair under the auspices of HH Sayyid Dr Fahd bin Al Julanda al Said, Vice-Chancellor of Sultan Qaboos University, in the presence of Dr Abdullah bin Nasser al Harrasi, Minister of Information.
The platform aims to enrich child-focused media content by providing youth with knowledge resources that shape their awareness, develop their personalities and strengthen their national identity. It offers content that reflects Omani culture and values while nurturing future-ready generations capable of engaging effectively with modern technology.
Ayn for Children features diverse educational, entertainment and cultural content, including cartoons, programmes, audio content, audiobooks and other age-appropriate materials for children aged 4 to 18.
Dr Amal Mohammed al Nawfali, Director General of Digital Media at the Ministry of Information, stated that the platform delivers a carefully designed digital edutainment experience with an intuitive, child-friendly interface featuring vibrant colours inspired by the Ayn platform. It ensures accessibility for all children, including those with visual or hearing impairments and offers exclusive content that reinforces national identity and ethical values. — ONA
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