Expedia Group expands in Mideast with new partnerships
Expedia Group has announced strategic travel partnerships to expand its presence in the Middle East, including advertising, technology, and supply partnerships.
The company's Travel Agent Affiliate Programme (TAAP) is launching in the UAE, providing travel agents with access to Expedia's vast travel inventory and a seamless booking experience.
This will enable travel agents to boost their earnings and grow their business with user-friendly tools and marketing materials.
Expedia Group Media Solutions, the world's travel media network, offers travel partners, brands, and Destination Marketing Organisations targeted solutions to reach, engage, and convert hundreds of millions of travelers worldwide through innovative advertising products.
New partnerships include Experience Abu Dhabi, which showcases Abu Dhabi's beautiful weather, rich heritage, contemporary attractions, and incredible culture through a microsite named Sunshine Pass.
Visit Oman integrates local tours and activities providers onto Expedia Group's platform using API technology and creates a global digital marketing campaign targeting US, UK, and Middle Eastern travelers.
Jordan Tourism taps into Expedia Group's rich social influencer network to highlight Jordan's wonders on social media, resulting in a 9 per cent increase in demand and 17 per cent increase in gross revenue.
Expedia Group also announced new technology partnerships with leading airlines and hotels, enabling Middle Eastern partners to capture more market share and gain visibility to Expedia Group's global traveler base.
Adeera, a Public Investment Fund (PIF) company set to be Saudi Arabia's national hospitality champion, has signed a strategic partnership with Expedia Group, joining their B2B distribution rates programme.
The partnership will enhance Adeera's ability to manage B2B rate distribution for their upcoming hotels in Saudi Arabia while tapping into Expedia Group's extensive global reach and trusted network of B2B partners.
Lastly, Expedia Group has expanded its long-standing partnership with Emirates by fully integrating its New Distribution Capability (NDC) API on Expedia Group brands.
This technology enables Expedia Group to offer Emirates' NDC fares, products, and ancillary services, ultimately improving the traveler flight booking experience.
'We're excited to collaborate with key players in the Middle East travel industry," said Rob Torres, Senior Vice President, Expedia Group Media Solutions. "By combining innovative technology solutions, an expanding travel agent network, and impactful advertising partnerships, we're helping travel partners in the region extend their reach, enhance the traveler experience, and showcase their destinations to a global audience. We're proud to support our partners in driving growth and delivering meaningful results in this important region.'
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