logo
2025 BMW M5 Touring Review: Haters Are Wrong, but It's Not for Everyone

2025 BMW M5 Touring Review: Haters Are Wrong, but It's Not for Everyone

The Drive6 days ago
The latest car news, reviews, and features.
If car dorks had churches, you'd see some of BMW's greatest hits on the stained glass and plastered on the walls. As you know, the 2025 BMW M5 Touring has been out for a bit, and reviews have been… mixed. As a wagon, this new luxury long roof is solid, but it doesn't look or feel like the bygone Bimmers that millennials grew up worshiping. And after hundreds of miles exploring its many modes and moods, I have complicated feelings about the darn thing myself.
The candid curmudgeon in me says it's embarrassingly gaudy, annoyingly complex, and too fast for public roads. The realist in me is much happier with the old non-M BMW wagon I have at home. But objectively speaking, there's no denying that the M5 Touring is supremely comfortable, capable, quick, and technologically advanced. Which is surely what was on the whiteboard of whatever Munich office this thing was conceived.
This is the seventh generation of BMW M5, chassis code G90 for the sedan and G99 for the wagon. M wagons are not entirely new, but they are to the U.S. market. The last time BMW sold a station wagon here at all was in 2018—the F31 3 Series—and the hottest version had a modest four-cylinder engine built for efficiency rather than performance.
That's not the case anymore. The new M5 Touring is an aggressive, 5,500-pound plug-in hybrid family car with 717 horsepower and peak system torque of 738 lb-ft. All that oomph comes from a 4.4-liter twin-turbo V8 and a synchronous electric motor paired to an eight-speed automatic transmission. Or in BMW-speak: It's got an M TwinPower Turbo V8, fifth-generation BMW eDrive, and M xDrive.
If that sounds complex, it's because it is, and so is the user interface. The new M5 offers many customizable features beyond the typical modern performance car driving settings, and it even swaps from all-wheel drive to rear-only in its most hardcore driving mode. Andrew P. Collins
If you're willing to take it easy on the throttle, the plug-in hybrid can go 25 miles on a full charge. I was not, but more on that later.
I have a 2017 BMW wagon myself—it's an M Sport, but that just means it has a few nice decorative flourishes. Still, I couldn't resist doing a photoshoot with the wagons together. Swipe through for some comparisons:
The M5 Touring's cargo area is generous, as you'd expect. Folding down the rear seats creates a downright huge hold for whatever you are carrying. You'll want to be very careful squeezing long items in, though. The rear climate control is run by a screen, and of course, the entire dashboard is pretty much a screen, so don't go yeeting lumber in there without somebody carefully guiding you from the inside.
Some particularly brutal commentary on the new M5 wagon came from critic Jason Cammisa, who recorded the wagon's wiggling under acceleration. 'I don't understand how any engineer let this car leave the building,' he said on his Carmudegon show. As an aficionado of classic German cars, he categorically hated it. I launched the car quite a few times and did not experience the same odd effect. But I agree with his assessment of the interior.
Chris Harris reviewed the M5 more favorably but still couched his praise, '…as a fast, roomy, daily that treads the line of acceptability in these weird times, I loved it.' Travis Okulski similarly appreciated the car's refinement but called it 'too isolating to feel like it's ever working on a back road.' Andrew P. Collins
Those guys all have serious driving experience and know what they're talking about, but I think Harris has the best assessment. An M5 is not optimized for smoking tires on Angeles Crest, it's not that likely to be used on a track, and it's definitely not supposed to feel like it's 'working' on a back road.
This car's happy place would be high-speed highway cruising across Europe. Log out in Munich on Friday and prost 'ing at a bar in the Alps before the sun goes down. Zip the family down to Innsbruck for the evening.
At socially acceptable speeds, it's quite comfortable and appropriately responsive. I was pleasantly surprised by the ride quality, too. The last modern M car I drove was an X4 M Competition, which was downright punishing on New York roads. But I was satisfied with the M5 Touring's comfort-to-stiffness balance. It rides cleanly over potholes or unpaved roads, even in the more aggressive drive modes. But when you go to make a turn, the response is instantaneous. The downside of this high level of isolation is that when you're driving a new M5 at sub-stupid speeds, it kind of feels like the car's sitting still while the world is moving around it. Like the windows are screens, and you're playing a driving game. The cockpit is a fine place to watch things fly by from, though—the seats are spectacular, front and rear. Andrew P. Collins
Of course, one doesn't spend six figures on a 700-hp car to keep calm and carry on. New performance cars at this level are heavily comput'ified, and some, unfortunately, have reached an annoying level of capability where they're not fun until you're tripling the speed limit. Then, when you make a mistake, they drop you off a cliff—proverbial or otherwise. I fully expected the M5 to be one such vehicle.
Linking turns at an aggressive pace doesn't provide the sense of accomplishment or oneness-with-the-machine that you get in an old E46-something. But the M5 is surprisingly easy to line-step with and can be quickly reeled in from overly ambitious driving. If you boot the throttle in a sport driving mode to light up the tires and kick the tail out at an intersection, you can do that, and then regain control of the car with minimal effort and input. Andrew P. Collins
Granted, you don't really need a twin-turbo V8 for such silliness; all I'm saying is you don't need to be on the Autobahn to evoke some personality from the car.
All that to say, the car's core mission hasn't changed all that much since the days of the first M5. In the '80s, the E28 M5 was a showcase of the era's top sport-luxury car tech, just like the new one is today. But the reserved executive aesthetic BMW used to do so well has long been left behind. Andrew P. Collins
From the outside, the G99 M5's got some good angles and interesting visual details. More than a few passers-by complimented the Isle of Man Green Metallic color, and the optional Style 952M wheels are incredibly cool-looking. The vehicle has a lot of presence, and you don't need to be into cars to appreciate that you're looking at something special. Andrew P. Collins
The interior has some neat decorative elements. The cockpit, though—gauges, dash, buttons, touchpoint materials—is overwhelming in the worst kind of way. Sitting behind the steering wheel of the new M5 reminded me of everything that sucks about Las Vegas. It's just a ceaseless expanse of lights, colors, and shiny materials that look very cheap under the slightest scrutiny. There are way too many lines and shapes on the dashboard of this thing. And those butterfly wing lights on the front… not feeling it. Andrew P. Collins
At some point, the software designers at BMW must have been encouraged to get creative with displays. Maybe the idea was to be distinctive, maybe they just wanted to compensate for the inherent dullness of a huge rectangular screen being the only prominent shape in the cockpit. But they went way too hard. The gauge cluster is packed with so many colors, shapes, gradients, and shading. It's doing way too much and is neither legible nor cute.
Almost every flat surface is illuminated. When you hit the hazard lights, you're surrounded by red blinking bars like the car's trying to warn you of an incoming missile. A gaudy plastic bar illuminated in M colors spans the dash, and the few physical buttons that are present are disappointingly low-effort. Like, a row of buttons will actually all be one button, yielding a very unsatisfying haptic experience. Some of the door plastic feels like it was 3D-printed on some kid's tabletop machine.
In spite of my dissatisfaction with the interior, I would say that the M5 Touring is a decent value. At least in the context of cars at this price point. You get a lot of impressive technology, some unique capabilities, considerable practicality, and the novelty of being in a high-performance station wagon. These list for about $120,000 and they hold their own at that level. The longroof M5 looks like a six-figure car, and if you pick a good color, you'll make an entrance anywhere you pull up with this thing.
Like most of the elite cars I've driven lately, I was impressed by it, but you won't catch me staring at the window wishing it'd come back. I'm fine with my 200-odd horsepower BMW wagon from the last decade, which I think is quite a bit prettier.
It's more fitting to compare the new BMW M5 Touring to the Audi RS6 Avant. They're both about the same price, same idea, but have considerably different executions. Even though I've been called 'a BMW guy' (I do have three of them), it'd be the Audi for me if I had to choose.
If you're interested in a new M5 wagon, I wouldn't get too hung up on evaluations of its performance at the track or its limits. This is a battlecruiser, not a starfighter. And you will feel like you're on the bridge of a spaceship while driving it.
I'd much rather see an M340i Touring come to the U.S. market for people like me who appreciate sport-luxury wagons but don't want to commit $100,000 to a novelty. That said, I'm grateful that the M5 Touring finally came to America; here's to hoping it's a harbinger of more wagons, because sedan driving dynamics with crossover cargo capacity is a great combo. 2025 BMW M5 Touring Specs Base Price (as tested) $121,500 ($140,775) Powertrain 4.4-liter twin-turbo V8 with trans-integraged electric motor | 8-speed auto | all-wheel drive Horsepower Gas Engine: 577 @ 5,600-6,500Electric Motor: 194
Total System: 717 @ 5,600-6,500 Torque Gas Engine: 553 @ 1,800-5,400Electric Motor: 207
Total System: 738 @ 1,800-5,400 Seating Capacity 5 Cargo Volume 27.2 cubic feet behind second row | 57.6 behind first row Curb Weight 5,530 pounds 0-60 3.5 seconds Top Speed 190 mph (M Driver's Package), 155 mph standard EPA Fuel Economy 54 mpge combined, 13 mpg combined (gasoline only) Score 8/10
A big shiny battlecruiser for ostentatious aristocrats. But for some reason, I still think it's cool.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

'I have little sympathy for the lenders - where was the car finance value for consumers?'
'I have little sympathy for the lenders - where was the car finance value for consumers?'

Yahoo

time2 hours ago

  • Yahoo

'I have little sympathy for the lenders - where was the car finance value for consumers?'

Even as a child, if Aidan Rushby witnessed bullying at school the now entrepreneur's modus operandi was to come to the rescue. Fast forward several years to where Rushby set up car finance app Carmoola to help consumers and get rid the "horrendous" commissions which could see millions owed compensation following the motor loan mis-selling scandal. 'There is something about serving and helping people,' says Rushby, co-founder and CEO of the fintech start-up. It's about delivering value for consumers so they can get a great product and ultimately you can drive a great business. I love seeing customers' reactions to the product.' Read More: I ditched waking up before 5am every day to grow my luxury bedding brand Rushby knew he was on to something when his mother-in-law understood the concept of Carmoula when he pitched it to her, ahead of launching the company in late 2022. Carmoola has since processed around four million loan applications in the three years since the app first came to market — and acquired total funding to the tune of £146m. Before car financing came car washing when he set up his first business as a 15-year-old. He later set up his own motor racing team, made websites at university selling T-shirts before working in property and 'being out and about' in Bristol. In 2013, Rushby started to think about digitising the rental experience and set up his first business venture, Movebubble, which lasted seven years. 'It was painful and I made so many mistakes,' he admits. 'I had a fair amount of childhood trauma and I was in this loop of failing. I was quite persistent and kept on trying to raise money to keep it going. 'It's not a great place as an entrepreneur to fear failure as you really need to embrace it. I wasn't scared of taking risks, I was more scared of how others would perceive it if it didn't work.' Rushby, who has dyslexia, stepped away as CEO in 2021 and sensed an opportunity in the car finance market after mulling consumer business ideas in the mortgage and investment space. He tested demand with a basic landing page website under a different brand name. Within a few hours, there were hundreds of sign ups for the product offering and it gave Rushby confidence to drive the business forwards. 'I saw that consumers were being ripped off by all these traditional lenders where they were paying the dealerships massive commissions and raking up the APRs,' he says. 'I thought there was a big opportunity to go direct to the consumer and deliver a modern fintech product experience.' Read More: 'In our workplace, we look for passionate, slightly unhinged mountain climbers' There were still stumbling blocks ahead of launch as investors began to ask questions after regulatory approval took six months longer than expected. Carmoola received the green light in the same week that Russia's invasion of Ukraine escalated. With two of Rushby's co-founders and engineers hailing from Ukraine, there was a frantic move to make the border crossing to Poland before it closed a few hours later. Of Carmoola's 50 staff, half are engineers now based in Warsaw and the rest housed at the firm's Primrose Hill headquarters in London. A revenue run rate is closing in on £20m, with Carmoola growing at 150% year-on-year. Its customer support team is employed directly and based in the UK, with Rushby noting that salaries are paid above market average in a bid to be pivotal, on-hand support to its customers. 'Consumers are trusting Carmoola with a very big purchase, probably the most important purchase after their home,' he says. 'It's an incredibly stressful time for those people who can't pay their car loan. They need professionals who can help them on that journey during periods if they lose their job or something happens in the family.' Rushby is also eyeing the looming Supreme Court ruling which could see payouts for millions of drivers after dealerships increased commission without being disclosed to consumers. The Financial Conduct Authority could then set up a redress scheme for lenders to compensate consumers, while payouts could take up from six months up to one year. 'It was one reason why Carmoola was created, to get rid of the horrendous commissions,' says Rushby. 'These people [lenders] were well aware of what they were doing in terms of ripping the consumer off. I have little sympathy. The traditional process was so opaque and they were acting for their own pockets. Where was the delivery of value to the consumer?' Read More: 'I returned to my old office to sell ties after being made redundant' Carmoola's next port of call is to build out financial products centred around the vehicle by launching a leasing-style PCP product as well as car insurance. New markets' expansion outside of the UK will also be explored. One senses that with the plentiful hurdles that Rushby has overcome during his career, both privately and in business, the entrepreneur relishes opportunities to solve them. Sure enough, as a founder he admits this to being 'super fun'. 'The more scary it is, the better sometimes,' he adds. 'It's a fun intellectual challenge of how to fix these things.' View from the top: how to build a successful start-up Go with your own gut Don't look for other people to give you advice. You have to make the decisions and they come from listening to other people. Very few people have the context that you are trying to solve, so you have to form your own judgement and be disciplined as an entrepreneur. Writing a journal is powerful I write a CEO report outlining what we are doing at strategic and operational levels. It's a powerful tool to look back over time in how I was thinking at the time and whether it played out. Show value proposition To show real understanding, are you able to communicate that to somebody who has no idea? Do they get it and does it make sense to them? I pitched Carmoola to my mother-in-law and she got it straight away. I wouldn't say that is the golden rule but it is a useful way of articulating whether the business model makes sense. A step by step process This gave me a high level of confidence to make sure it would work after the lessons from my first business. What is the real size of the market? How is revenue generated and how many people are likely to use the product? How cost effective is it to acquire the customers in this space? Then it's how to generate revenue and what the unit economics look like for the product. I forecast all of that before we even started. The real thinking From here, it is whether you are confident in acquiring these customers, what the competition is going to do and if they can stop you; to how much time you have got to really make it fly and the key elements of what you need to deliver on so that they can't copy you. Read more: 'I returned to my old office to sell ties after being made redundant' 'In our workplace, we look for passionate, slightly unhinged mountain climbers' Britain's 'king of billboards' who sold his business for £1bn

New Range Rover, Jaguar electric cars delayed amid tepid EV market, report says
New Range Rover, Jaguar electric cars delayed amid tepid EV market, report says

Yahoo

time4 hours ago

  • Yahoo

New Range Rover, Jaguar electric cars delayed amid tepid EV market, report says

LONDON— Jaguar Land Rover has postponed the launch of its full-electric Range Rover and new-generation Jaguar electric cars, a report said. JLR is delaying the models to allow time for more testing and for EV demand to pick up, the Guardian newspaper reported, citing sources familiar with the matter. Deliveries of the Range Rover Electric will not start until next year, the paper said. The SUV was due to arrive in showrooms at the end of this year after its original 2024 launch was delayed when JLR slowed the pace of its EV push because of lower demand for high-end electric cars. Sign up for the Automotive News Europe Cars & Concepts newsletter, which covers the biggest moves in Europe's product market. The launches of two planned Jaguar electric cars may also be pushed back by several months compared with original plans, the Guardian said. JLR is pivoting its Jaguar marque to be all-electric and had planned to launch the first of its new-generation EVs in late summer 2026. The first Jaguar electric car under its rebrand, prviwed by the Type 00, is now set for August 2026, the Guardian quoted a source as saying. The second Jaguar model would follow in December 2027. A smaller electric Range Rover expected to replace the Velar and due in April 2026 could also be delayed and a Defender Sport electric SUV will not arrive until the first quarter of 2027, the paper said. JLR has said it's happy to delay EVs if it means getting them right. 'We're not going to rush that transition, we are going to nail it,' CEO Adrian Mardell said during an investor day June 16. Unusually the company didn't give an update to analysts on timings for its electric vehicles, except to say that the first electrified Freelander launched in co-operation with its Chinese partner Chery would arrive in the second half of 2026. JLR has said it has a waiting list of more than 60,000 for the Range Rover Electric. JLR has warned that its profitability will be hit this year by headwinds such as President Donald Trump's high tariffs on auto imports and a weaker dollar that makes its vehicles more expensive in the U.S., its biggest market. Its sales in China have also been hit as Chinese consumers increasingly choose domestic luxury cars instead of Western premium brands. The company said on July 17 it is cutting 500 management jobs. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Tesla reportedly puts IT executive in charge of North American sales
Tesla reportedly puts IT executive in charge of North American sales

Yahoo

time4 hours ago

  • Yahoo

Tesla reportedly puts IT executive in charge of North American sales

-- Tesla (NASDAQ:TSLA) has appointed Raj Jegannathan, a senior information technology executive, in charge of its sales team as the electric vehicle maker faces declining demand, according to a Reuters report late Friday. Jegannathan, who oversees various IT and data functions at Tesla, recently assumed the sales role following the departure of Troy Jones, Tesla's former top sales executive in North America who left the company earlier this month after 15 years of service. Despite having no traditional sales experience based on his LinkedIn profile and reports from inside the company, Jegannathan has recently developed a closer relationship with CEO Elon Musk. It remains unclear whether his appointment to the sales position is temporary. The leadership change comes at a challenging time for Tesla, which has experienced a sharp drop in demand for its vehicles in Europe and North America. The company's quarterly sales fell 13% in its most recent quarter, reaching their lowest level in nearly three years. This sales decline has been attributed to several factors, including negative reaction to Musk's political statements, Tesla's aging vehicle lineup, and increased competition from rivals offering more affordable electric vehicle options. Related articles Tesla reportedly puts IT executive in charge of North American sales Clients buying into summer rally, bracing for later pullback, says BofA's Hartnett These Under-the-Radar Stocks Offer Better Risk-Reward Ratio Than Nvidia Sign in to access your portfolio

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store