Snoop Dogg becomes co-owner of Swansea City, joins Luka Modric in ownership group
"The story of the club and the area really struck a chord with me. This is a proud, working-class city and club-an underdog that bites back, just like me."Snoop's involvement is understood to have come through a mutual connection with American businessmen Brett Cravatt and Jason Cohen, who led a takeover of Swansea last November. The pair are part of a wider group of investors, including Luka Modric, who joined the club's ownership structure in April, just before his move to AC Milan. Swansea City is delighted to announce global rap superstar and multi-platinum selling artist @SnoopDogg has become the club's latest high-profile co-owner and investor. https://t.co/x0Rn7Jrapo pic.twitter.com/WkmrtBd56k— Swansea City AFC (@SwansOfficial) July 17, 2025With over 100 million followers across his social media platforms, Snoop Dogg's arrival is expected to bring a significant boost to Swansea's global visibility."Snoop's colossal global fanbase and audience will certainly help us do that," the club's ownership group said."He has made clear to us throughout this process just how excited he is at the prospect of joining the club. Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us in putting as competitive a team as possible out on the pitch."Swansea's new-found celebrity backing comes at a crucial time. The club posted a pre-tax loss of 15.2 million in the most recent financial year, and the ownership group has outlined a clear objective: raise the club's profile globally in order to generate more revenue and remain compliant with English football's financial sustainability regulations.With fellow Welsh side Wrexham enjoying a fairytale rise under Hollywood duo Ryan Reynolds and Rob McElhenney-complete with a hit documentary series-there's growing intrigue around whether Swansea might consider their own 'Doggumentary' in the future.For now, though, the focus is on the football. Snoop Dogg's passion for the game, combined with his unmatched reach and cultural influence, makes him an unlikely but intriguing addition to the Swansea City family."I'm proud to be part of Swansea City," he added. "I'll do all I can to help the club."- EndsTrending Reel
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