Shot for lawn bowls as M'sia host World Cup
Not only will the national team be rewarded for their recent triumph at the Asian Championships, but Malaysia are also set to host the World Cup for the first time this November.
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New Straits Times
31 minutes ago
- New Straits Times
Sports critic slams national hockey coach Sarjit
KUALA LUMPUR: National hockey coach Sarjit Singh's revelation about the state of his team has left many people shocked. Sarjit said at a press conference on Wednesday that the national team are only 80 per cent fit for the Asia Cup in Bihar, India from Aug 29 to Sept 7. The winners of the Asia Cup will qualify for the 2026 World Cup. But it already appears that the Speedy Tigers are too slow to chase for that ticket. Sports analyst Datuk Dr Pekan Ramli said fitness is a very important aspect in sports and the national team need to be 100 per cent fit to be able to challenge others at the Asia Cup. "It's really shocking to know that the national hockey team are only 80 per cent fit for the Asia Cup. How can they give their best when they are not fully fit? "Sarjit has been given a free hand and has been in charge of the national team for 16 months. Until now his team are only 80 per cent fit. "As a coach, what has Sarjit been doing since last March? He should have come up with a plan and should have got the services of a fitness instructor since last year to improve the players' fitness. "He knows very well from the beginning of this year that the Asia Cup is a crucial tournament which offers a place in the World Cup and the team should have been in top form physically and mentally for the Asia Cup. "Sarjit is not handling a school team but in charge of the Malaysia team who are ranked 12th in the world and he is fully responsible for the team. "When there's no Key Performance Index (KPI) set for a coach, this happens. He gives excuses after excuses after every tournament and gets away with it. "He has given an excuse before the Asia Cup starts, so if the team don't achieve their target, he can escape again. "As a national chief coach, he must do his job professionally. And if he cannot achieve the target set for him his services should be terminated," said Pekan. Malaysia are drawn in Group B of the Asia Cup with defending champions South Korea, Bangladesh and Taiwan. Group A comprises India, Japan, China and Kazakhstan. Under Sarjit, the national team have not achieved any podium finish in their last four tournaments.
Malaysian Reserve
an hour ago
- Malaysian Reserve
OUTFRONT Partners with Bay Area Host Committee to Unlock Next-Level Brand Experiences for Super Bowl LX and World Cup in 2026
Exclusive Partnership Brings Unmatched Brand Visibility to the World's Biggest Events NEW YORK, Aug. 21, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has partnered with the Bay Area Host Committee (BAHC) to turn Super Bowl LX and the World Cup into unparalleled marketing opportunities for brands, leveraging access to large-scale and impactful out of home (OOH) media and new experiential activations customized for these events and for the Bay Area market. For the first time in history, the two biggest global sporting events will take place in the same region, in the same calendar year. This unprecedented convergence positions the Bay Area as a once-in-a-generation location for culture, community, and brand storytelling. It also sets the stage to be an ideal platform for OUTFRONT's strategy to bring advertisers in-real-life (IRL) opportunities to amplify awareness and elevate brand image during iconic cultural moments. Through an impactful IRL presence at Super Bowl LX and the World Cup, OUTFRONT and the BAHC will transform the Bay Area into an extension of the brand experience at Levi's® Stadium in Santa Clara, helping advertisers reach and engage with passionate and large audiences by leveraging trusted OOH media across the Bay Area, including Santa Clara, San Francisco, Oakland, and San Jose. 'As we prepare to welcome the world to the Bay Area for Super Bowl LX and the World Cup, we are committed to creating immersive, unforgettable experiences that reflect the spirit and innovation of our region,' said Zaileen Janmohamed, President & CEO of the Bay Area Host Committee. 'Our partnership with OUTFRONT unlocks new opportunities for brands to connect with fans and communities through extraordinary storytelling and cutting-edge activations. Together, we are transforming the Bay Area into a global stage—showcasing our creativity, diversity, and community pride at two of the world's most celebrated sporting events.' 'OUTFRONT thrives where culture meets community – in real life,' said Patrick Cresson, Experiential Strategy at OUTFRONT. 'Partnering with the Bay Area Host Committee, we're creating a catalyst for connection, storytelling, and brand impact. From city centers to entertainment zones, we're delivering immersive, relevant, and impossible-to-ignore experiences for our brand partners.' In addition to its industry leading network of billboards and digital signage in the market, OUTFRONT and the BAHC will bring brands a series of larger-than-life canvases for advertisers, from eye-catching building super graphics to dynamic wall displays that will transform spaces into memorable brand moments in real life. Some examples of potential opportunities may include, but are not limited to: Super graphics which use advanced lighting technology and adhesives to create stunning visuals and turn buildings into brand statements; Projection mapping which cast dynamic visuals and lighting effects onto buildings to create immersive performances that captivate audiences; Drone shows which combine precision choreography with dazzling visuals to tell a brand's story in the night sky; Event domes where guests are surrounded by 360-degree, 4K visuals for an immersive experience at every angle; Sky and water projections which advanced video projection on either surface to create hologram-like visuals; The ability to co-create customizable brand experiences with OUTFRONT's xLABS innovation team, which offers a suite of opportunities utilizing 3D, augmented reality, dynamic and contextual creative, the ability to interact with creative via QR codes, live streaming, generative AI, social media integration and more. Unique opportunities are available to NFL, World Cup and BAHC partners, with the sales teams for both BAHC and OUTFRONT both in active conversations ahead of these events. Specific brand campaigns will be announced in the future. The BAHC partnership and 2026 brand offerings follow OUTFRONT's success at other major events throughout the year and across the country — from the Boston Marathon and the USTA's U.S. Open to Coachella and San Diego Comic Con. Earlier this year in New Orleans for Super Bowl LIX, OUTFRONT inventory sold out quickly, with brands including Nike, Lowes, Verizon, Uber, Raising Cane's, Bud Light, Michelob, Pepsi, and Diageo tapping into the excitement of the Big Game in the host city with campaigns that expanded brand awareness and drove business outcomes before, during and after the event. Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. ABOUT THE BAHCThe Bay Area Host Committee (BAHC) is the region's first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit or email us at info@ ABOUT OUTFRONT OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact. Media Contacts Matt BiscuitiThe Lippin Group212-986-7080outfront@ Courtney RichardsOUTFRONT Investor Contact Stephan BissonOUTFRONT
The Star
2 hours ago
- The Star
Top pairs riding high ahead of Paris stint
Seo Seung-jae-Kim Won-ho Country: South Korea World ranking: 1 Best performance: Making their debuts together Seung-jae captured the title with Kang Min-hyuk in 2023 but has formed an even more potent partnership with Won-ho. The duo, who only combined in January, have been the standout men's doubles pair this year, winning five titles including the prestigious All-England. Their hot form makes them the pair to beat in Paris. Seung-jae will be out to add to his incredible double gold in men's and mixed doubles in 2023. Aaron Chia-Soh Wooi Yik Country: Malaysia World ranking: 2 Best performance: Champions in 2022 The 2022 champions have found new levels this year under legendary Indonesian coach Herry Iman Pierngadi. Herry has turned Aaron-Wooi Yik into multiple title winners just within six months. They won the Asian Championships, Singapore Open and Thailand Open and finishing second in the China Open and Malaysian Masters. Aaron-Wooi Yik are known to raise their game in major events and expect them to do it again. Goh Sze Fei-Nur Izzuddin Rumsani Country: Malaysia World ranking: 3 Best performance: Third round Have not managed to maintain their best form this year after a stunning 2024 but still won the Indian Open in January and finished runners-up in the Japan Open last month. At their best, the pair can be formidable and showed signs of returning to top form in Japan. Based on the draw, the independent duo could face Aaron-Wooi Yik in the semi-finals which will ensure a Malaysian representative in the final. Fajar Alfian-Rian Ardianto Country: Indonesia World ranking: 4 Best performance: Two bronze in 2019 and 2022 The experienced duo have not reached the heights they scaled previously this year but Fajar's memorable short stint with Shohibul Fikri saw them winning the China Open. This has fired up Fajar to do the same with Rian at the world meet. They came close to reaching the final twice before settling for bronze. They are a tough nut to crack if they are on form and will be keen to mark their 11-year partnership by winning their first gold. Liang Weikeng-Wang Chang Country: China World ranking: 6 Best performance: Bronze in 2023 Weikeng-Wang Chang too have not been at their best this year but are capable of rising to the big occasions. They are hungry to win their first world title. The pair came agonisingly close to the Olympic gold a year ago in the same venue before losing narrowly to Taiwan's Lee Yang-Wang Chi-lin in a thrilling final. They never seemed to recover from the heartbreak but will be out to raise their game and make amends in the world meet.
