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Exclusive: Sony Music backs AI rights startup Vermillio

Exclusive: Sony Music backs AI rights startup Vermillio

Axios03-03-2025
Vermillio, the Chicago-based AI licensing and protection platform, has raised a $16 million Series A co-led by DNS Capital and Sony Music, executives exclusively tell Axios
Why it matters: Sony Music's first investment in AI licensing seeks to protect its artists and support them in responsibly using generative AI tools.
How it works: Vermillio's TraceID tool monitors online content for use of intellectual property, as well as name, image and likeness. The platform can automatically send takedown requests and manage payments for licensed content.
The company charges $4,000 per month for the software and takes a transaction fee for its licensing tool.
Clients include movie studios like Sony Pictures, record labels like Sony Music, talent agencies like WME, as well as individual talent.
With Sony Pictures, Vermillio let fans create AI-generated Spider-Verse characters, and it partnered with The Orb and David Gilmour, alongside Sony Music and Legacy Recordings, on AI tools for creating tracks and artwork inspired by "Metallic Spheres In Colour."
Context: CEO Dan Neely has worked in AI for more than 20 years. The serial entrepreneur sold his last startup, Networked Insights, to American Family Insurance in 2017 and founded Vermillio in 2019.
He says he was inspired to build the "guardrails for generative internet" after seeing the release of deepfake creation software, DeepFaceLab, and rapper Jay-Z's efforts to take down a deepfake of himself.
Flashback: Prior, Vermillio raised $7.5 million in seed funding from angel investors.
Dennis Kooker, president, global digital business at Sony Music Entertainment, says he was introduced to Neely about a year and a half ago and was impressed by his knowledge of and the startup's strategy.
"The first project we did together was a proof of concept with David Gilmore and The Orb to show and highlight that intellectual property and generative AI can work hand in hand," Kooker says. "Training the right way, ethically and principally, can be accomplished."
Zoom out: Some companies like Sony Music are seeking legal action on cases where generative AI impacts the core of IP companies. These companies want to protect and monetize creators and content along with nearly every other aspect of their businesses.
Sony Music, along with Universal Music Group and Warner Records, sued AI startups Suno and Udio for copyright infringement.
But content companies also want to embrace these technologies. Artists can use the tech for their own content creation and for fan engagement.
What's next: Neely says Vermillio plans to expand to sports and work with major sports leagues this year. It's also releasing a free version of the product that shows whether someone is at high or low risk of AI copyright.
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3 Stocks Under $10 We Keep Off Our Radar

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Zacks Industry Outlook Highlights Brixmor Property, Phillips Edison and Urban Edge Properties
Zacks Industry Outlook Highlights Brixmor Property, Phillips Edison and Urban Edge Properties

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Zacks Industry Outlook Highlights Brixmor Property, Phillips Edison and Urban Edge Properties

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The stock has rallied 6.8% in the past three months. Note: Funds from operations (FFO) is a widely used metric to gauge the performance of REITs rather than net income as it indicates cash flow from their operations. FFO is obtained after adding depreciation and amortization to earnings and subtracting the gains on sales. Free: Instant Access to Zacks' Market-Crushing Strategies Since 2000, our top stock-picking strategies have blown away the S&P's +7.7% average gain per year. Amazingly, they soared with average gains of +48.4%, +50.2% and +56.7% per year. Today you can tap into those powerful strategies – and the high-potential stocks they uncover – free. No strings attached. Get all the details here >> Join us on Facebook: Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates. Media Contact Zacks Investment Research 800-767-3771 ext. 9339 support@ Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed in this press release. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Urban Edge Properties (UE) : Free Stock Analysis Report Brixmor Property Group Inc. (BRX) : Free Stock Analysis Report Phillips Edison & Company, Inc. (PECO) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Sign in to access your portfolio

Chance the Rapper Talks Co-Parenting Following Divorce: 'Family Is One of the Biggest Things'
Chance the Rapper Talks Co-Parenting Following Divorce: 'Family Is One of the Biggest Things'

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Chance the Rapper Talks Co-Parenting Following Divorce: 'Family Is One of the Biggest Things'

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