‘This niche fragrance gets me more compliments than any other - and it's £25!'
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As a beauty journalist, I've tried more perfumes than I care to admit. My shelves are stacked with plenty of bottles from big-name designer scents to buzzy celeb launches and yet, this little-known niche perfume is the one I keep coming back to.
But after years of spritzing and sniffing, I'd finally found a fragrance that stands out and funnily enough, almost no one's heard of it – which is, what I think, makes it so special.
From Diem, a London-based fragrance house that's changed how we shop for scent by offering gender-neutral, sustainable scents in small batches and 10ml bottles, comes Love Tangle Eau de Parfum.
This surprising fragrance is described by Diem as a scent for the wild at heart. It smells like fragrant honeysuckle and roses winding through overgrown countryside hedgerows, like blackcurrants ripening in the sun, and its warm, musky base really clings to your skin.
It starts off bright and juicy, but dries down into something warmer and more grounded. It's the kind of scent that people will ask about – trust me.
Featuring notes of cassis, peony, musk and sandalwood make Diem's Love Tangle Eau de Parfum a fruity, feminine scent that lingers on the skin for hours. It's a fresh, youthful scent but sophisticated at the same time. BUY NOW FOR £25
After spritzing it on pulse points and setting foot outside, someone actually stopped me in the street to ask what fragrance I was wearing and, if you're based in London, you'll know this to be a very rare event!
If you're thinking that niche fragrance brands don't have a lot to offer in comparison to the likes of say, Dior or YSL, you'd be sadly mistaken.
Diem is quietly gaining fans among fragrance lovers and beauty editors alike. As a British fragrance house, it's all about telling stories and conveying emotion through scent. Who hasn't had a memory evoked by a certain fragrance before? More Trending
What's so great is that shoppers can purchase the brand's smaller 10ml bottles so you're never wasting product or tossing out a half-used, gone-off bottle.
The brand's heart is in sustainability too. Ingredients are all sourced from ethical, environmentally-conscious suppliers, and they've cut back on excess packaging wherever possible.
Scent is such a personal thing but, (maybe this is just me) I'm finding more often than not, we're all wearing the same ones. Baccarat Rouge 540, Santal 33, and Black Opium, are all gorgeous and smell amazing, but they just don't feel unique anymore.
That's why I'm going to stick to my Diem Love Tangle Eau de Parfum vehemently, and continue to share my love for niche fragrance houses and their incredible scents.
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