Japan's Toilet Jokes Are on You. Innovation Is Flourishing.
Is Japanese manufacturing in the toilet? Absolutely not — though it might be the first place to look to understand how the country's firms are changing.
One of the most surprising stories in corporate Japan in recent months has been the emergence of semiconductor materials as a significant profit driver at the most unlikely of companies: Toto Ltd., better known as the maker of Washlet high-tech toilets.
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