Mediagenix and White Peaks Solutions power SBA's Maraya platform with AI-driven personalisation
Mediagenix, a global leader in smart content solutions, has announced a strategic partnership with White Peaks Solutions and the Sharjah Broadcasting Authority to enhance personalised content delivery on Maraya, the authority's flagship streaming platform. The collaboration aims to transform user experiences through advanced AI-powered recommendations, elevating Maraya's position as a premier destination for Arabic-language entertainment, culture and education.
Sharjah Broadcasting Authority, the public media entity of the Emirate of Sharjah, operates Maraya with a mission to share the region's cultural and educational heritage with Arabic-speaking audiences worldwide. Now, through this partnership, the platform is integrating a next-generation recommendation engine that promises to significantly improve viewer engagement and satisfaction.
At the heart of this initiative is the semantic recommendation engine developed by Spideo, a company acquired by Mediagenix in 2024. Now part of the Mediagenix Recommendation product suite, this AI-driven technology delivers real-time personalisation based on user context, semantic data and editorial priorities. The system aligns recommendations with both user preferences and brand values, resulting in higher engagement — increasing viewing by 20 to 60% and boosting conversion rates by 35% — while halving the time spent on content curation.
Maraya's users will experience these enhancements through White Peaks Solutions' content management system, FAULIO, and the KWIKmotion online video platform. Together, these tools provide broadcasters and publishers with a secure, scalable environment for building and monetising OTT platforms across devices.
Salem AlJunaidi, Head of Content at Maraya Platform, said: 'This partnership marks a new chapter in how Maraya combines technology and storytelling to elevate our platform. It's an important part of how we will continue to entertain and delight our growing number of viewers across the MENA region.'
Jessy Abou Habib, Chief Operating Officer, White Peaks Solutions, added: ' We're delighted to partner with Mediagenix and integrate its AI-powered semantic recommendation engine with our CMS, FAULIO, in order to deliver cutting-edge Personalisation capabilities that will ensure Maraya maintains its position as one of the leading streaming platforms in the region.'
Thibault d'Orso, co-founder at Spideo, now leading business development at Mediagenix, commented: 'Personalisation is no longer just a nice-to-have — it's a critical driver of engagement and retention, and by combining semantic intelligence with editorial agility, we're helping Maraya offer the right content, to the right audience, at the right moment.'
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