VBJ and Anju Modi present traditional splendour at joint fashion show in Chennai
Fine jewellery label Vummidi Bangaru Jewellers (VBJ) and fashion designer Anju Modi held a collaborative fashion show at The Leela Palace in Chennai, showcasing traditional grandeur. The event marked VBJ's 125th anniversary and was titled 'An Affair of Glamour and Grandeur.'
The fashion show presented a fusion of heritage jewellery and couture design, announced VBJ in a press release. The evening opened with a social gathering followed by a dance performance by Padma Bhushan awardee Shobana. Then followed a runway presentation curated with fashion retail platform Evoluzione, featuring layered silhouettes, bridal ensembles, and fine jewellery from VBJ.
'At VBJ, every piece we create is an heirloom of emotion, craftsmanship, and history," said VBJ's managing partners Amarendran Vummidi and Jithendra Vummidi in a press release. "As we celebrate 125 years, it is only fitting that we honor this journey with a collaboration that reflects India's eternal spirit. Anju Modi's revival of our weaving traditions mirrors our passion for preserving and evolving Indian craftsmanship. Tonight is not just about fashion; it's about storytelling, legacy, and the soul of India.'
The finale saw curators Vimmi, Ranjitha, and Sarika join the VBJ family and eponymous designer Anju Modi on the runway in a tribute to the artisans behind the showcase. VBJ was founded in 1900 and operates two showrooms in Chennai. The brand launched its first international store in Dallas, US in 2023.
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