Longitude 77 Takes Center Stage at Cannes: A Symphony of Indian Art, Fashion, and Spirit
Shalini Passi's red carpet appearance was nothing short of a visual spectacle. Adorned in a custom-designed Manish Malhotra gown, the ensemble was a living canvas, representing the essence of India with Paresh's visualization of India's Longitude The gown featured a tapered corset and a stunning mermaid silhouette, with vivid landscapes and scenic imagery cascading down the fabric, representing India's diverse terrains. Complementing her attire, Passi accessorized with Manish Malhotra's jewelry, a classic Judith Leiber clutch, and was styled by Nupur Mehta, encapsulating a perfect blend of tradition and modernity.In the artwork, Paresh Maity has depicted the beautiful snow-capped Himalayas, the unique Dal Lake with the Shikaras, followed by Punjab's phulkari works and Haryana's traditional drums along with Madhya Pradesh's majestic tigers. After that comes Karnataka's architecture, which includes the wonders of Hampi and the Mysore Palace, and it goes further down to Tamil Nadu's iconic sculpture of the Mahabalipuram elephant. There are also coconut trees that stand for Kerala and Tamil Nadu, with the painting ultimately merging into the Indian Ocean with a boat and a blue sea. "I wanted to capture the deepest emotions of God's creations, architecture, art, craftsmanship, aesthetics, and the diverse beauty and culture of our country. "With that inspiration in mind, Shalini customised her outfit, asking Manish Malhotra to make it," says Paresh Maity.
Beyond the red carpet, Shalini actively engaged in promoting Indian art and culture on the global stage. She participated in the panel discussion around 'India's Finest to the World: Through Art', curated by Longitude 77 and moderated by film critic Anupama Chopra. This platform highlighted India's rich artistic heritage and its influence on contemporary global art forms. Passi's involvement underscored her commitment to elevating Indian craftsmanship and narratives to international prominence.The unveiling of Seagram's Longitude 77 Collector's Edition at Cannes was more than a product launch; it was a celebration of India's artistic legacy and its seamless integration into global luxury narratives. At the India Pavilion, tribute was paid in a true sense to our country's journey, from the Himalayas to Kanyakumari. Through the collaborative efforts of Paresh Maity's evocative art, Manish Malhotra's couture craftsmanship, and Shalini Passi's visionary representation, the event marked a significant milestone in showcasing India's cultural prowess on an international platform. This initiative not only honoured India's rich traditions but also set a precedent for future endeavours in cultural diplomacy and artistic collaborations. Disclaimer: The material and information contained are for advertorial purposes only. India Today holds no responsibility for the content written on the website as a basis for making any business, legal, or any other decision. Any reliance placed on such material is at your own risk.
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