Similarweb Launches GenAI Intelligence Toolkit

Martechvibe

4 days ago

Similarweb's GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools. Staff Writer less than a minute ago
Similarweb has announced the launch of the GenAI Intelligence Toolkit. The toolkit is a solution that combines AI Brand Visibility and AI Traffic, letting companies see how they are represented on AI platforms and the value of AI-generated traffic to their digital marketing and sales.
As generative AI begins to shift the overall digital marketing mix away from traditional search, marketers, merchants, and digital leaders are seeking to understand when AI chatbots are recommending their business and how much traffic they drive to company websites.
Similarweb's GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.
Benefits of GenAI Intelligence Toolkit: Helps brands understand how they're performing across AI platforms by linking brand visibility with actual traffic data.
AI Brand Visibility reveals which topics are most associated with the brand and highlights the top sources cited in AI-generated answers. This allows brands to identify when AI content is shaped by sources favouring competitors, helping prioritise visibility improvements in those areas.
Users can track AI-driven traffic to their own landing pages and those of competitors, as well as identify the prompts driving that traffic. This enables informed comparisons and strategic action..
Traffic remains important. Conversions, engagement, and revenue all happen after the click. The toolkit provides the data needed to adjust content and strategy for the growing AI channel.
Unlike traditional search keywords, the toolkit gives detailed AI queries that offer deeper insight into consumer intent, enabling more precise analysis and targeted engagement.
ALSO READ: Similarweb Digital Intelligence Now Available in AWS Data Exchange
Powered by Similarweb's industry-leading Digital Data, the toolkit enables organisations to measure traffic to their own properties and also benchmark against competitor performance, offering a comprehensive view of how generative AI is reshaping the landscape.
'Similarweb's AI Traffic feature is a game changer, offering valuable insights into how AI chatbots are reshaping brand discovery,' said Ben Newman, Insights and Effectiveness Manager at Anything is Possible, a UK digital agency.
'The AI Traffic feature supports our SEO and Content teams, while also revealing the prompts users are entering, helping us better understand client audiences and what matters to them before they visit a website.'
Or Offer, Founder and CEO of Similarweb, said, 'We recognise that AI represents a fundamental shift in the digital marketplace. We are committed to helping our customers understand how business and consumer use of AI is reshaping the web.'
'At the same time, we're taking advantage of AI across our product development and engineering organisations to improve data analysis and make insights more accessible to our customers.'
'With our recent launch of full-service AI Agents, we're also putting that power in the hands of our customers – for example, agents to help marketers identify search traffic trends and fill content gaps.'
ALSO READ: Similarweb Acquires The Search Monitor
The Martechvibe team works with a staff of in-house writers and industry experts.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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