Primark favourite is slashed from £22 down to £3 as people yell they've ‘bought 11' to stash away as Christmas gifts
With the cost of living crisis still holding a firm grip on our purses, planning ahead might just help when it comes to affording presents.
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And Primark has become the go-to place for some shoppers to do just this.
A beloved Primark item has just been reduced from £22 to just £3, and shoppers are clamouring to get their hands on it.
The markdown is so steep that many people are buying multiple items at once, with some declaring they've bought 11 to stash away as Christmas gifts.
The item in question is the store's brown satin pyjamas, which have seen a massive reduction.
This particular Primark favourite is flying off the shelves, with a social media post showing people excitedly bagging their buys.
The item has been praised for its quality and value, even at its original price.
The deal was so good for one shopper that she ended up snapping up 11 sets of the pyjamas.
She took to the Facebook group Extreme Couponing and Bargains UK to share her find.
Sharing a couple of pictures of her pyjamas and the receipt, she said: 'Primark brown satin pjs £22 to £3 I did buy 11 pairs (there were loads!) but have popped them away for Christmas gifts for daughters, niece, friends.
"I'll get some nice cosy socks and face masks etc to make a pamper hamper for each of them!'
After just one hour of the post being uploaded, she gained 943 likes and 127 comments as people rushed to share their thoughts.
One person wrote: 'Great idea. Some peeps think it is crazy to try to organise Christmas Shopping early.
"I admit that as soon as I open my new Diary each year, I start my Christmas list for that year.
"Write all the names and pencil in ideas, erase and write in pen everything I buy. I am not organised, just practical.'
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A second added: 'Great find and they will all love their pamper hamper off you.'
While a third simply commented: 'I simply must go.'
Changes in store
Primark is making some important changes to its kids' clothing lines following months of feedback from parents and carers.
The high-street giant has announced it's making its clothing more inclusive, specifically for children who struggle with sensory issues.
In a move to increase comfort, Primark is removing neck labels from its core kids' clothing and nightwear.
This change means that t-shirts, sweatshirts, hoodies, and pyjamas will now feature printed labels instead.
Additionally, the retailer is introducing seamless sock options.
With the back-to-school season approaching, more than 50% of Primark's kids' clothing will now be neck label-free, including nearly 70% of its pyjamas.
The brand has stated its ambition is to continue increasing this number in the future, ensuring more comfortable options for all children.
Top Primark summer buys
IF you're looking for more Primark summer buys, then you've come to the right place.
Shoppers have recently been raving about the new Miffy PJs from Primark.
Others were desperate to nab the new leopard print nightwear.
If animal print is your thing, you'll want to check out the new maxi skirts.
The haltnerneck tops are perfect for summer.
If you're on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag.
There's brilliant travel essentials for less than £10.
And if you plan on heading to the beach, you won't want to miss these crochet bags.
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