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Ami Colé is closing: It's time to wake up before another Black-owned beauty brand disappears

Ami Colé is closing: It's time to wake up before another Black-owned beauty brand disappears

Cosmopolitan7 days ago
I'm exhausted. Tired in a bone-deep, soul-sapped, can't-believe-we're-here-again kind of way. I almost didn't write this letter because it feels like déjà vu wrapped in heartbreak. The news that Ami Colé, one of the most beloved Black-owned beauty brands, is shuttering after a wildly successful four-year run is as devastating as it is familiar. We know the stats. They're damning. Less than 0.1 percent of venture capital funding goes to Black women entrepreneurs. That's not just a missed opportunity — it's an intentional failure of imagination, investment, and equity.
I've dedicated my career to celebrating, uplifting, and advocating for diversity and inclusion in beauty. And yet, most days, it feels like I'm preaching to the choir or screaming into the void. I've used every platform I've been blessed to hold — my voice, my bylines, my seat at the proverbial (and sometimes literal) table — to spotlight the undeniable brilliance of Black-owned brands. And still, I watch them disappear one by one.
So now, I'm talking to you: the billion-dollar conglomerates and investors with deep pockets. The legacy houses and corporate giants with the power and purse strings to change the narrative. Yes, I'm talking to you, L'Oréal Groupe, Estée Lauder Companies Inc., Unilever Global, Proctor & Gamble, Coty Inc., Shiseido Company, e.l.f. Beauty Inc., and all the rest. You with the billion-dollar budgets who know how to write the checks that shift culture and make us all feel oh-so-beautiful. You who made room for rhode, Drunk Elephant, OUAI, and Hourglass Cosmetics, to name a few (and no shade — those were solid plays). So, let's not pretend the bank accounts are suddenly empty when it comes to funding Black-owned brilliance. There is money. There is infrastructure. There is a proven formula. So, where's the disconnect when it comes to investing in brands that speak deeply, authentically, and powerfully to communities of colour? Ami Colé did that—and then some.
This wasn't an underdog story waiting to be fixed. This was a brand that had already done the damn thing. Over $3 million raised. On shelves in 600+ Sephora stores. Media acclaim. Award-winning products. Loved by the likes of Oprah and Martha Stewart. A founder (Diarrha N'Diaye-Mbaye) who formally worked at L'Oreal and in product development at Glossier. Viral moments. Cult-status glosses. A community that showed up, showed out, and bought in. The consumers did their part. So, why wasn't that enough?
I'm devastated not just for the brand but for what this signals to Black founders everywhere: That even when you build something with intention, revenue, and community, survival is not guaranteed, at least not without deep-pocketed allies who understand both the moral imperative and the market opportunity in protecting this space. Let me say this louder: Black-owned beauty brands aren't just for Black folks. And even when melanin-rich skin or textured hair is centred, there is still undeniable magic. The potential to scale is not a liability—it's an untapped goldmine.
I'm not just calling for charitable donations or feel-good optics. I'm calling for strategic investments. And maybe even for seats on your boards for people like me—those of us who've built careers testing your products (and all your competitors), telling your stories, and turning casual browsers into lifelong consumers. We may not have actual MBAs, but we have MBAs in beauty. We are your brand whisperers, your trend forecasters, your cultural compasses. The question is, will you listen?
I fully understand there are countless layers and valid nuances that make my DEI dreams harder than ever to realise. But right now, I'm writing to you as a devoted beauty storyteller whose professional purpose — and passion — is to help move this industry in the right direction.
So, I will continue to dream of a world where I have the capital to be the one writing ginormous checks. But since I don't (yet), I will continue to use my voice to push those who do. Because Black and brown beauty deserves more than a moment. It deserves momentum— real and everlasting.
This isn't about calling you out — I'm lovingly calling you in. Let this not be another eulogy. Let this be a turning point.
With urgency, hope, and light,
Julee Wilson
Julee Wilson is Beauty Editor at Large at Cosmopolitan. Previously, Julee was Beauty Director at Cosmo and Global Beauty Director at Essence and has held various editorial positions at Huffington Post and Real Simple. She counts herself lucky AF that she gets to play with beauty products for a living and tell dope stories. And if you're as obsessed with beauty as she is, make sure to follow her on Instagram for plenty of product recs, natural hair inspo, skincare testing, and Black girl magic shenanigans.
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36 Fashion Items If You're The Stylish Friend
36 Fashion Items If You're The Stylish Friend

Buzz Feed

time5 hours ago

  • Buzz Feed

36 Fashion Items If You're The Stylish Friend

A leopard print satin maxi skirt you'd choose as your one and only outfit if you were a cartoon. You'd for sure be the fashionable one on the show. Promising review: "The satin fabric feels luxurious and drapes beautifully, giving it an elegant and timeless look. The fit is true to size, perfect for dressing up for special occasions or pairing with a cozy sweater for a chic everyday look. The quality is impressive for the price, and it holds up well after washing. Highly recommend if you're looking for a versatile and stylish piece for your wardrobe!" —Tammy sturgeonGet it from Amazon for $34.99 (available in sizes S–3XL and 34 other styles). A Roberto Cavalli x Skims tie waist one piece because, I mean, hellooooo?! I-freakin-conic. They really ate this collab, I my wallet is in fear, cuz I need it all. I HAD to have something from this collection. I don't have this particular swimsuit, but I do have the triangle top and tie bottoms in this pattern and can tell you that it's absolutely gorgeous. I'm obsessed. Prepare to be sick of it from Skims for $190 (available in sizes L–4X and two patterns). A waist chain, since you're all about the details. This is gonna look soooo hot all summer long, omg, send me the pics, bestie. Promising review: "I wanted to try out waist chains as they're so freaking cute. This exceeded my expectations. It's so cute, and such a pretty color. I picked silver cause I feel like it looks better on my skin tone. Product honestly looks just like the picture. I love how it fits so perfectly and how you can adjust the size accordingly. It's honestly way cuter than I expected. —Julianna it from Amazon for $8.99+ (available in three sizes and 12 styles). A Telfar ribbed maxi skirt because it's literally impossible not to look iconic when wearing Telfar. I mean, this skirt is *literal* proof, look at it. I don't even need to say anything else. And thank goodness, cuz this skirt has me it's in my cart *bites finger*. Telfar is a Black-owned NYC-based unisex line founded in 2005 by Telfar Clemens with the tagline "Not for you, for everyone."*Be sure to check out the size chart to figure out your size! It's unisex sizes, so where I'd normally wear a large in bottoms, I wear a small with Telfar. Get it from Telfar for $198 (available in sizes 2XS–2XL and four colors). An absolutely darling romper with a ruffled bottom and strappy back 😍 — it's so cute, I can't stand it. Get it from White Fox for $74.99 (available in sizes XXS–XL and three colors). A fabulous maxi dress because it literally looks like it'd be worn by Ariana Madix to the villa firepit to deliver the most chaotic news ever to the islanders. Cue the crash outs. Promising review: "My favorite clothing item I own. It's seriously perfect. I sized down and it was the right decision. Buy it if you're thinking about it!" —Lea it from Outcast for $84 (available in sizes XXS–L). A stunning satin mini dress with a watercolor print and drawstring ruching that looks like it belongs in your suitcase on a trip to Italy. Promising review: "The vintage style of this fitted dress truly elevates my wardrobe. Quality fabric and elegant look!" —C***sGet it from Micas for $42 (available in sizes XS–3XL). A maxi dress that'll have you ready to board a plane the second you try it on. Aruba, anyone? This dress deserves some sunset beach pics in another country. Promising review: "So cute and has some stretch! I bought this dress for my upcoming vacation and can't wait to wear it!" —caylee it from Outcast for $149 (available in sizes XXS–XL and three colors). A pair of rimless sunglasses because it's scientifically proven that you can't *not* feel fierce while wearing I totally made that up, but throw on a pair of sunglasses and tell me you don't feel totally fabulous. Promising review: "Stylish must-have! I recently snagged a pair of Y2K Sunglasses, and they're my new obsession! These shades boast a chic Y2K-inspired design that's both trendy and comfortable. With lightweight frames and adjustable nose pads, they're perfect for all-day wear. Plus, they're incredibly versatile, complementing any outfit effortlessly. Made with quality materials, these sunglasses are durable and offer excellent UV protection. In summary, the Y2K Sunglasses are a stylish must-have accessory that adds flair to any look. Trust me, you won't regret adding them to your collection —PavlovGet it from Amazon for $16.99+ (available in five colors). A denim patchwork bodysuit that should just clock in for the summer, cuz you'll def be putting this cutie to work. Job — serving. I have this!! I got it for Cowboy Carter and am so excited to wear it. It's so cute and looks exactly like the pics, *thank goodness*. I created my entire look for the concert based on this bodysuit, and let me just tell y'all, I'm bout to eat, chomp, gobble, and chew. This was my first purchase with the brand, and I'll surely be putting in tons more orders. Get it from Micas for $28 (available in sizes XS–3XL and two colors). A scarf to help you get that vintage Hollywood look. This + sunglasses?! You're gonna be unstoppable. Get it from White Fox for $29.99 (available in one size fits all). A midi dress and cardigan set so stunning, you'll be stopped every five minutes with questions about where you got it. Rebdolls is a Latine- and woman-owned small biz that makes clothes with plenty of bold colors and fun it from Rebdolls for $79.90 (available in sizes S–5X and two colors). A knit halter dress that'll have everyone kinda nervous when you enter a room because you'll look like a bombshell entering the villa, coming to steal everybody's partner. Promising review: "I purchased this dress for my vacation to Aruba. I absolutely love it. It's so soft and adjustable that it fits me perfectly. Say yes to this dress. I feel stunning in it." —Tammy vigilGet it from Amazon for $49.99 (available in sizes XS–XL and six colors). A denim Telfar bag because stylish and Telfar are basically synonyms. I mean, I know y'all saw Beyoncé's denim Telfeezy look. The contrast stitching, adjustable and removable straps, the front pocket with card slotssss (!!!), I'm salivating. This bag is teeeaaaaa. Okay, let me enter the chat. Hey besties! My birthday just passed, and when I say I spoiled myself, I truly, TRULY mean it. My wallet is still side-eying me, like, *girl, can you stop, please*. My mood the entire month of June was ~whatever you want, you beautiful, perfect little princess~ so when I got the email about this bag, my card was out quicker than Taylor from Love Island switched up on my girl Olandria. But I don't have a single regret cuz it's now my favorite purse. There's just so much space, and as a girl, that's amazing. None of my clothes ever have pockets, and I am just extremely fond of itty bitty purses that only fit a lip gloss and my ID. I almost don't know what to do with myself cuz I have so much room for stuff. I squeal every time I look at it, like it's my baby. I'm so excited to pair it with my Cowboy Carter fit (for pics, I know I can't bring it into the venue). It's worth every cent that I spent, and I will forever stand on though I need a new tire. But be so real, a tire or a Telfar bag for my birthday, likeee?! Pfttt, forget my tire, lol. I'm literally just a girl. *Calls my father*.Get it from Telfar for $280. A crochet mini dress that *is not* lined, but still isn't see-through! The cutout waist and ruffled hem make this cutie extremely hard to resist. Aw, forget it, get in the cart, babe. Get it from Outcast for $135 (available in sizes XXS–XL and two colors). A set of 68 stacking rings in different sizes that'll give you endless jewelry combos to create. Promising review: "Run, do not walk, and scoop this up. There is such an incredible variety of rings — different styles and sizes — that there is something for everyone. The rings are well-made. High quality. Definitely would buy again!" —JamieGet them from Amazon for $9.99+ (available in six different sets). A crochet beach dress because you're def not a *big T-shirt and shorts cover up* kinda person. If you plan to look absolutely fabulous every moment of the day, this is a look that'll help you totally devour your beach day. Get it from Boohoo for $31 (originally $84; available in sizes S–L). A pair of Western-style knee-high sandals with a gladiator silhouette that'll have everyone dying to know where you got them. Promising review: "Love the color, although I was skeptical at first. But I can wear these with practically anything! 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An asymmetrical top + skort set that def gives ~mamacita~ vibes *looks at Nic from Love Island*. Promising review: "I'm thrilled with this curve skirt set! The fitted style is incredibly cute, and the fabric offers just enough stretch for all-day comfort. Perfect for a casual spring outing, I felt both stylish and confident in it!" —C***aGet it from Micas for $42 (originally $48; available in sizes XS–3XL and two colors). A tie-front mini dress with metallic chain straps for a look that says *I'm barely trying today, but still am the most stylish one in the room*. Ya know, just a casual slay. Promising review: "I wore this fitted mini dress to a casual summer picnic and felt so comfortable all day. The mid-stretch fabric really hugs my curves without feeling constricting. Love the quality!" —s***hGet it from Micas for $62 (available in sizes XS–3XL and three colors). A Telfar track skirt that'll have you sitting on the product page for hours because you won't be able to choose a color and are tempted to buy one of each. It's me, I'm describing myself. Heheeee, back again, lol. Yep, I bought this too. I told y'all I spoiled myself. I bought this in the store on a trip to New York as another birthday gift to myself, cuz why not? It's SOOOO cute. I have Telfar bags but hadn't bought clothes yet, and Telfar's clothes honestly run very small *because* remember, they're a unisex store. I can switch between medium and large normally for other brands, but for Telfar, I'm a small in bottoms and an extra small in tops. I was literally so confused when the employee kept telling me I should try a small (because, sir, do you see all this booty?!), but shout out to him cuz he was spot on. This skirt is of such great quality, I just know that I'm not even gonna eat food in this skirt. 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The pics in this are gonna EEEEAT — I'm talkin' three-course meal style. Promising review: "Vibrant, stunning, and eye-catching. Also, the most comfortable thing you'll put on. I bought this for a beach vacation with fancy dinners, for which I knew I wanted comfort above all else. I was stopped repeatedly for compliments, and I felt so comfortable. Perfect with flats or heels due to the high-low construction, belted or flowy (I opted for flowy), the dress is lined for whatever undergarments you choose. I am adding to my collection now. If this comes out in green, I'll have to add another to my collection!" —Ashley TGet it from Eloquii for $189+ (originally $279.95; available in sizes 14–28 and four colors) A pair of tie-up shorts so cute, they'll have the rest of your closet feeling the favoritism. Promising review: "I absolutely fell in love with these shorts! The fit is impeccable, and they hold their shape beautifully. 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Paramount gets green light for $8 billion merger. But what is the psychic cost for company?
Paramount gets green light for $8 billion merger. But what is the psychic cost for company?

San Francisco Chronicle​

time9 hours ago

  • San Francisco Chronicle​

Paramount gets green light for $8 billion merger. But what is the psychic cost for company?

With this week's FCC approval, the merger between Paramount Global and Skydance Media is expected to be completed in the coming weeks at a value of $8 billion. The question for the new company is whether the psychic cost is much higher. It has been a particularly rough few months at Paramount-owned CBS, where the settlement of a lawsuit regarding '60 Minutes' and announced end of Stephen Colbert's late-night show has led critics to suggest corporate leaders were bowing to President Donald Trump. Following the Federal Communications Commission approval Thursday, one of the triumvirate of current Paramount leaders, Chris McCarthy, said that he would be leaving the company. McCarthy has been in charge of fading cable properties like MTV, Comedy Central and Nickelodeon, expected to bear the brunt of an estimated $2 billion in cost cuts identified by Skydance leaders. Skydance head David Ellison is expected to head the new company, and he has identified former NBC Universal executive Jeff Shell as the incoming president. CBS News' trajectory will be scrutinized After the merger's Aug. 7 closing date, the new leaders will be watched most closely for how they deal with CBS News, particularly given the $16 million paid in a settlement of Trump's complaint that last fall's '60 Minutes' interview was edited to make opponent Kamala Harris look good. Two news executives — News CEO Wendy McMahon and '60 Minutes' executive producer Bill Owens — resigned due to their opposition to the deal. The appointment of respected insider Tanya Simon to replace Owens this week was seen as a positive sign by people at '60 Minutes.' Days before the FCC's vote, Paramount agreed to hire an ombudsman at CBS News with the mission of investigating complaints of political bias. 'In all respects, Skydance will ensure that CBS's reporting is fair, unbiased, and fact-based,' Skydance said in a letter to FCC Chairman Brendan Carr. The role of an ombudsman, or public editor, who examines a news outlet's work is often positive — if they are given independence, said Kelly McBride, an ethics expert who has had that role at NPR for five years. 'You really want the person to have loyalty only to their own judgment and the journalistic mission of the organization,' she said. Having the sole mission of examining bias could be problematic, however. To be fair, a journalist's work should be closely studied before making that determination, not judged on the basis of one report or passage, she said. Carr, in an interview with CNBC on Friday, said the role 'should go a long way toward restoring America's trust in media.' Anna Gomez, an FCC commissioner who voted to reject the deal on Thursday, interpreted the arrangement as a way for the government to control journalists. 'They want the news media to report on them in a positive light or in the light that they want,' Gomez told MSNBC. 'So they don't want the media to do their job, which is to hold government to account without fear or favor.' How the merger could ripple out across Paramount properties Colbert's slow-motion firing — he'll work until the end of his contract next May — was described by CBS as a financial decision given late-night television's collapsing economics. Colbert's relentless lampooning of Trump, and his criticism of the '60 Minutes' settlement, led to suspicion of those motives. 'Was this really financial?' comic Jon Stewart wondered. "Or maybe the path of least resistance for your $8 billion merger was killing a show that you know rankled a fragile and vengeful president?' Stewart's profane criticism on his own Paramount-owned show may provide its own test for Skydance. 'The Daily Show' is one of the few original programs left on Comedy Central, and his contract ends later this year. In an odd way, Comedy Central's 'South Park' buttresses CBS' claim that the Colbert decision was financial, not political. Creators Trey Parker and Matt Stone delivered an episode this week that depicted a naked Trump in bed with the devil. Paramount just signed Parker and Stone to a new $1.5 billion deal that Skydance executives surely cleared; it makes the entire 'South Park' library available for streaming on Paramount+. a platform where Colbert's show doesn't do nearly as well. Figuring out what to do with others at Paramount's cable networks, or even the networks as a whole, will be an early decision for Ellison, son of multibillionaire and Oracle co-founder Larry Ellison. 'There is a clear opportunity to improve Paramount's growth profile by letting those assets go,' analyst Doug Creutz of TD Securities told investors Friday. 'On the other hand, we suspect the Ellisons did not purchase Paramount in order to break it up for parts.' The merger also brings together the Paramount movie studio with one of its most regular partners. David Ellison has been one of the industry's top investors and producers since founding Skydance in 2006. Ellison has a challenge here, too: Years of uncertainty over its future and modest investment in its movie pipeline has shrunk Paramount's market share to last among the major studios. The Paramount+ streaming service has been a money-loser. To revive Paramount, Ellison will look to revamp its streaming operations, leverage its franchises and try to bolster family content. how much of a psychic cost has been extracted.

🎁 Christmas in July? Martha Stewart already dropped an exclusive QVC holiday line
🎁 Christmas in July? Martha Stewart already dropped an exclusive QVC holiday line

USA Today

time10 hours ago

  • USA Today

🎁 Christmas in July? Martha Stewart already dropped an exclusive QVC holiday line

Shop the holiday hosting queen's newest launches at QVC. I know what you're thinking—Christmas shopping in... July? Yes, but with good reason. When Martha Stewart releases a new holiday home decor collection, it is almost like a Bat-Signal for the unofficial start of the holiday season. Her latest drop is here to inspire you to pack up your summer wardrobe, break out the garland decorations and start feverishly writing up your gifting wishlist. After all, she is the holiday hosting queen! And while the outside temperatures might not exactly scream "cozy season" quite yet, with Stewart's new QVC-exclusive holiday decor collection, you can at least make sure your space feels like a winter wonderland. Plus, with QVC's ongoing Christmas in July sale, shoppers can score deals of up to 70% off on select holiday products—including chic home finds that are Martha Stewart-approved. From a faux Blue Spruce Christmas tree to a plaid stoneware serving bowl, browse our top finds from Martha Stewart's QVC holiday home decor collection—available now and on sale for a limited time: Shop Martha Stewart's QVC holiday collection Shop Martha Stewart's QVC-exclusive holiday collection More deals at QVC's Christmas in July sale This year marks QVC's 30th annual Christmas in July sale, a savings event which runs through July 31 and boasts deals of up to 70% off on holiday products sitewide—from cozy home decor essentials to festive serving staples and more. More: Have you seen the TikTok-famous Tarte beauty book? QVC has it for 31% off In celebration of QVC's Christmas in July sale, Martha Stewart—a longtime collaborator of QVC—launched an exclusive holiday home decor collection with the retailer, which features hundreds of new holiday products like Christmas decorations, Christmas trees, hosting must-haves and more.

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