Invest in Sharjah and SRTIP explore investment opportunities at InnoEX
The delegation presence highlighted the emirate's advanced infrastructure, business-friendly environment, and competitive edge in advanced industries.
Held during Business of Innovation & Technology Week, InnoEX 2025 served as the ideal platform to showcase the new digital initiative, Innovate in Sharjah, a smart gateway connecting global innovators to Sharjah's infrastructure, laboratories, and research facilities. Themed around the launch of this service, the joint participation aimed to promote the platform to global stakeholders, reinforcing Sharjah's position as a regional hub for innovation and industrial development while supporting broader efforts to attract high-value investments across knowledge-based sectors.
The delegation, led by H.E. Mohamed Juma Al Musharrkh, CEO of Invest in Sharjah; Marwan Saleh Alichla, Director of Investment Promotion and Support at Invest in Sharjah; and Juma Abdulla Alhaj, Director of Strategic Communications and Marketing at SRTIP, also highlighted the emirate's innovation ecosystem, promote emerging opportunities for strategic partnerships with global and Asian tech stakeholders.
InnoEX 2025 is a strategic global platform, bringing together business leaders, technology firms, FDI agencies, and enterprises from across Asia and international markets. The event is focused on strengthening cross-border economic partnerships and facilitating investment flows between Hong Kong and key regions, including the Gulf. This year's edition focused on emerging technologies, featuring advancements in generative AI, smart infrastructure, and bespoke digital solutions for small and medium-sized enterprises.
Bridging East and West: Mohamed Juma Al Musharrkh, CEO of Invest in Sharjah, emphasised the growing strength of economic ties between Sharjah and Hong Kong, describing the relationship as a strategic alignment between two of the world's most vibrant commercial gateways. He noted the deepening commercial and investment ties between Sharjah and Asia's key commercial hubs, reflecting a broader UAE-Hong Kong economic relationship that saw bilateral trade exceed Dhs 54.7 billion by November 2024.
Al Musharrkh commented: 'Sharjah offers direct access to high-growth regional markets, while Hong Kong remains a central entry point into Asia's trade and investment landscape. Both locations are underpinned by open, agile, and investor-friendly policies, creating an ideal environment for bilateral growth. This synergy positions the emirate and Hong Kong as natural partners in shaping the future of innovation-led investment.'
For his part, Juma Abdulla Alhaj, Director of Strategic Communications and Marketing at SRTIP, highlighted the significance of participating in global forums like InnoEX 2025 to advance Sharjah's innovation agenda and international collaboration.
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