PRCA Thailand Conference 2025 to Explore 'AI: Truth, Trust and Thailand'
This bilingual, half-day event offers a rare opportunity to hear from Thailand's top PR, tech, and business leaders as they unpack what AI means for the future of communication. From deepfakes and data ethics to real-world PR case studies and insights into Thai public opinion, the conference will equip attendees with fresh perspectives, practical tools, and expert guidance for navigating the AI era with clarity and integrity.
At the heart of the programme is the launch of a new PRCA APAC x YouGov study, revealing how AI is already influencing trust, media, and behaviour in Thailand. The findings will be presented by Wiwat (Alee) Khamsawai and Krishkanok (Kayla) Nima of Vero.
Following this, a special fireside chat will feature Media OutReach Newswire, Founder and CEO Jennifer Kok and Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR. As the event's Gold Sponsor, Media OutReach Newswire will lead the discussion titled 'Viva La Press Release! Old Format, New Tech.' This dynamic session will explore how digital transformation is breathing new life into the traditional press release, expanding its reach, deepening its impact, and redefining its role in today's AI-powered communications landscape.
Speaker Narongyod Mahittivanicha, Founder of TWF Agency and Vice President of the Artificial Intelligence Association of Thailand, will explore how AI is transforming PR strategy at every level, from content to crisis management.
Dynamic panel sessions will follow, featuring leaders from Xponential Co, Microsoft Thailand, SCBx, and Predictive, with moderation by respected industry voices including Edelman Thailand's Vorasit Turongsomboon and digital creator Tossapol Leongsuppon.
Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR, commented: 'This conference comes at a pivotal moment for the communications industry in Thailand. AI is rapidly influencing how people perceive truth, build trust, and engage with information. Through data, discussion, and thought leadership, this event will help PR professionals, decision-makers and those on the front lines of communications, in all its forms, to better understand and respond to these shifts.'
Conference Details:
--> Date: 6 August 2025
--> Time: 1:30 PM to 5:30 PM
--> Venue: SCBx NEXT Tech, Siam Paragon, Bangkok
The PRCA Thailand Conference 2025 highlights PRCA Thailand's commitment to promoting ethical, innovative, and locally relevant communications practices in Thailand, as well as fostering dialogue on emerging technologies that are shaping the future of the industry.
For more information and tickets, visit: https://prca-conference.org/thailand-conference-2025
About PRCA
The Public Relations and Communications Association (PRCA) is the world's largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide, and we are a global advocate for excellence in public relations. PRCA APAC was founded in 2018 to further our growth across the APAC region. Our mission is to create a more professional, ethical and prosperous PR industry.
PRCA Thailand is building a community for PR and communications pros to level up. Through expert training and exclusive events, it helps boost skills and deliver real results. By connecting professionals and raising industry standards, PRCA Thailand is shaping the future of communications. It fuels collaboration and ensures PR's voice is heard loud and clear across Thailand's economy.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New Straits Times
8 hours ago
- New Straits Times
Ringgit ends higher ahead of Fed comments
KUALA LUMPUR: The ringgit closed higher against the US dollar as investors took advantage of the greenback's weakness ahead of comments from United States (US) Federal Reserve (Fed) officials tonight, said an analyst. At 6pm, the local note rose to 4.2235/2305 against the greenback from Tuesday's close of 4.2260/2310. Bank Muamalat Malaysia Bhd chief economist Dr Mohd Afzanizam Abdul Rashid told Bernama that the comments from Fed officials will shape traders' and investors' expectations for an interest rate cut in September. "Thus far, US data points such as nonfarm payrolls and the Institute for Supply Management index have been supportive of a rate cut. A mixed view among the Fed officials could support the US dollar, albeit momentarily," he said. A series of Fed speakers -- San Francisco Fed President Mary Daly, Boston Fed President Susan Collins, and Fed Governor Lisa Cook -- will be speaking to the public later in the day to shed more light on the future direction of US interest rates. Meanwhile, the ringgit ended mostly lower against major currencies at today's close, except for the Japanese yen. The ringgit gained against the yen to 2.8570/8619 from 2.8618/8654 at the close on Tuesday; however, it inched down versus the British pound to 5.6160/6253 from 5.6159/6226, and the euro to 4.8929/9010 from 4.8772/8830 previously. The ringgit also trended mostly lower against regional peers. It strengthened against the Thai baht to 13.0291/0567 from 13.0408/0627, but dropped against the Singapore dollar to 3.2806/2863 from 3.2793/2834, reduced against the Indonesian rupiah to 258.1/258.6 from 257.8/258.2 and eased against the Philippine peso to 7.34/7.36 from 7.33/7.34 previously.
The Star
9 hours ago
- The Star
Ringgit ends higher ahead of Fed comments
KUALA LUMPUR: The ringgit closed higher against the US dollar as investors took advantage of the greenback's weakness ahead of comments from United States (US) Federal Reserve (Fed) officials tonight, said an analyst. At 6 pm, the local note rose to 4.2235/2305 against the greenback from Tuesday's close of 4.2260/2310. Bank Muamalat Malaysia Bhd chief economist Dr Mohd Afzanizam Abdul Rashid told Bernama that the comments from Fed officials will shape traders' and investors' expectations for an interest rate cut in September. "Thus far, US data points such as nonfarm payrolls and the Institute for Supply Management index have been supportive of a rate cut. A mixed view among the Fed officials could support the US dollar, albeit momentarily,' he said. A series of Fed speakers -- San Francisco Fed President Mary Daly, Boston Fed President Susan Collins, and Fed Governor Lisa Cook -- will be speaking to the public later in the day to shed more light on the future direction of US interest rates. Meanwhile, the ringgit ended mostly lower against major currencies at today's close, except for the Japanese yen. The ringgit gained against the yen to 2.8570/8619 from 2.8618/8654 at the close on Tuesday; however, it inched down versus the British pound to 5.6160/6253 from 5.6159/6226, and the euro to 4.8929/9010 from 4.8772/8830 previously. The ringgit also trended mostly lower against regional peers. It strengthened against the Thai baht to 13.0291/0567 from 13.0408/0627, but dropped against the Singapore dollar to 3.2806/2863 from 3.2793/2834, reduced against the Indonesian rupiah to 258.1/258.6 from 257.8/258.2 and eased against the Philippine peso to 7.34/7.36 from 7.33/7.34 previously. - Bernama
The Sun
9 hours ago
- The Sun
Malaysian, Thai tech companies forge partnerships
PETALING JAYA: Malaysia Digital Economy Corporation (MDEC), in partnership with the Malaysian Research Accelerator for Technology & Innovation (Mranti), concluded its latest Digital Exports (DEX) Connex Thailand 2025 initiative with the signing of 10 MoUs between Malaysian tech companies and Thai partners. These partnerships are expected to generate over RM200 million in potential digital export opportunities for these local tech companies. Held in conjunction with the Techsauce Global Summit 2025, a total of 52 Malaysian tech companies participated and expanded their international presence, while also fostering innovation-driven partnerships across Asean. A key highlight of this programme was the renewal of MDEC's MoU with Thailand's Digital Economy Promotion Agency (depa), first signed in 2023 and witnessed by Prime Minister Datuk Seri Anwar Ibrahim. This renewed agreement reinforces both nations' shared ambition to develop their digital economies through joint initiatives and knowledge exchange. MDEC CEO Anuar Fariz Fadzil said: 'This renewed partnership with depa Thailand is testament to the strong synergy between Malaysia and Thailand in building a digitally connected and future-ready Asean. DEX Connex goes beyond being an access programme to serving as a catalyst for strategic, cross-border collaborations that generate exports, attract investment and build resilience for our tech ecosystem.' Several other MoUs were also signed between Malaysian and Thai companies, paving the way for collaboration in areas such as joint ventures, technology transfers, and market access. These partnerships are expected to spark innovation and open new growth opportunities for businesses in both countries. DEX Connex Thailand 2025 was organised in collaboration with key partners including the Embassy of Malaysia in Thailand, Matrade Thailand, Miti, Mranti, depa Thailand, True Digital Park, Techsauce, the Malaysia-Thai Chamber of Commerce, GEN Thailand, and the Diplomatic Council. These partnerships provide Malaysian tech companies with a strong support network and access to new market opportunities. Looking ahead, MDEC will host the inaugural Smart City Expo Kuala Lumpur 2025 (SCEKL 2025) in September. Themed 'AI Cities: Shaping Our Digital Future', the event will highlight Malaysia's leadership in smart and sustainable digital solutions aimed at building more inclusive, connected, and future-ready cities.
