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Prime Video increases the number of ads while streaming: Know how it will affect users

Prime Video increases the number of ads while streaming: Know how it will affect users

Hindustan Times13-06-2025
Are you experiencing more ads lately while streaming content on Amazon Prime Video? Well, you're not the only one. Amazon has quietly increased ads while streaming content on Prime Video. The ads have reportedly increased from 2 to 3.5 minutes to 4 to 6.5 minutes of ads on an hourly basis. While this may hamper users' viewing experience, it will attract more advertisers to the platform, generating higher revenue. Therefore, the number of ads is expected to gradually increase. However, Prime Video subscribers can always pay additional money to avoid ads entirely. Know what the Amazon representative said about the matter and what it means for the company.
In a recent Adweek report, Amazon has reportedly increased the number of ads on its online streaming platform Prime Video. An Amazon representative said, 'Prime Video ad load has gradually increased to four to six minutes per hour.'With a greater number of ads, Amazon is expected to reduce the Cost Per Mille (CPM) for ads, which will likely make advertising cheaper on the platform.
The trend of ad inclusion on online streaming platforms has scrapped the vision of an ad-free experience as viewers are already paying a huge sum. However, now OTT viewers will have to pay extra for an ad-free experience. Now, the real question is, will the OTT viewers start accepting ads on the platform, or will it drive the viewers away?
Earlier, OTT platforms like Netflix cracked down on account sharing and restricted users outside of the house from using the same account. On the other hand, HBO Max also restricts password sharing. Now, the OTT platforms are opting for ad revenue, hampering user experience.
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Just a few days earlier, Amazon announced an add-on plan for subscription users to enjoy ad-free viewing. With this add-on plan, users will have to pay Rs.129 extra on a monthly basis or Rs.699 extra yearly. These prices will be applied over the Amazon Prime annual membership, which is priced at Rs.1499. This new plan is reported to start from June 17.
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AI disruptions will be brief as reskilling drives new jobs: Karnataka IT minister Priyank Kharge
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Economic Times

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  • Economic Times

AI disruptions will be brief as reskilling drives new jobs: Karnataka IT minister Priyank Kharge

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Amazon Great Freedom Festival 2025 deals on inverters and batteries with up to 50% off from Okaya, Luminous and more
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Amazon Great Freedom Festival 2025 deals on inverters and batteries with up to 50% off from Okaya, Luminous and more

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The Amazon Great Freedom Festival Sale 2025 is offering a major price drop on this combo. These deals are time-bound. Buy now before prices change or stock runs out. Power interruptions are common, and a dependable inverter setup is now a necessity. This Genus combo includes a 900VA pure sine wave inverter and a 150Ah battery, now at 48% off with long warranty coverage. Amazon Great Freedom Festival Sale 2025 brings a major price drop on inverters and batteries. Available as part of Amazon Sale 2025, this deal will not last long. Secure your combo today before prices go up or stock runs out. Power backup is no longer optional with frequent power cuts across cities and towns. This Luminous combo includes a 700VA inverter, 150Ah battery, and trolley, now at 37% off for a limited time. Amazon Great Freedom Festival Sale 2025 features this limited offer on inverters and batteries. Listed under Amazon Sale 2025, this combo is moving fast. 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IBA urges govt to provide concessional electricity tariff for CBG plants
IBA urges govt to provide concessional electricity tariff for CBG plants

Hans India

time11 minutes ago

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IBA urges govt to provide concessional electricity tariff for CBG plants

New Delhi: Indian Biogas Association (IBA) has urged the Ministry of Petroleum and Natural Gas to provide a concessional electricity tariff for compressed biogas (CBG) plants to boost the clean energy transition. In a comprehensive submission to the ministry, IBA stressed that the cost of electricity is a significant operational expense, averaging 30 per cent of overall OPEX, ranging between 20 per cent and 48 per cent, based on the feedstock used and the scale of the plant, an IBA statement said. According to the statement, IBA has suggested that the government should grant concessional electricity rates to CBG plants, which are at a disadvantage due to high industrial electricity charges that account for as high as 48 per cent of their running costs. The association's detailed cost study indicates that at an average industrial tariff of Rs 7 per kWh, electricity takes up a significant portion of the overall operating costs of commercial-scale CBG plants, like 34 per cent in paddy straw-based plants, 28 per cent in press mud-based plants, 19 per cent in cow dung-based plants, and as high as 48 per cent in Municipal Solid Waste (MSW)-based plants. IBA's suggestion to the ministry to shift from applicable industrial tariffs for electricity (average rate of Rs 7 per kWh) to domestic tariffs (Rs 4.5 per kWh) would provide significant cost savings across all categories of feedstocks, and this tariff reform would make the sector much more operationally viable. IBA Chairman Gaurav Kedia said, "The CBG industry is a keystone in achieving India's Panchamrit commitments announced at COP26. By easing the cost burden of electricity for CBG plants, we can drive our 50 per cent non-fossil energy transition by 2030 and underpin our Net Zero emissions goal by 2070. With one such policy measure, we can reverse the economics of clean energy manufacturing and bring much-needed private capital to scale the sector across the country". The grouping underscored that high industrial tariff rates now function as a structural hindrance, having a direct bearing on profit margins and cash flows, especially in the most important formative years, when projects are consolidating. Financial pressure deters new market players from entering and hinders the expansion of existing units. The concessional tariff offer is set to enhance sector competitiveness, trigger private participation, and facilitate smoother integration of CBG into India's energy mix, supporting the government's wider clean energy transition goals, it stated. IBA is the first and largest professional biogas association for stakeholders in the biogas industry, including technology providers, project developers, plant operators, planners of biogas plants, and representatives from public policy, science and research in India. The association was established in 2011 and revamped in 2015 to promote a greener future through biogas. The motto of the association is "propagating biogas in a sustainable way".

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