Festive Seasons Boost Real Estate Investments: What To Keep In Mind While Buying Property
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Expert highlights the importance of fundamentals, tax benefits, and strategic planning over seasonal discounts in luxury shopping and real estate in India.
Authored by Sachin Bhandari, Executive Director & CEO, VTP Realty: Luxury shopping and investment in India have always favoured auspicious timing. Be it Gudi Padwa, which holds special meaning for Maharashtrians, or Akshaya Tritiya, a nationally observed day and part of the significant 3.5 muhurats of the Hindu calendar, informed and calculated purchase decisions on such days are believed to attract desired and even extraordinary returns over time.
Residential real estate is no exception to this norm, and as festive seasons propel investments in other luxury categories such as gold and launch businesses, buying a home remains the ultimate symbol of prosperity.
This belief has stood the test of time across generations and geographies, making the day truly pan-Indian in its appeal, cutting across communities and regional identities. For instance, Akshaya Tritiya 2025 observed a significant rise in inquiries, site visits, final bookings, and possessions of properties, indicating a predictable pattern of consumer behaviour with favourable upticks in inquiries and possessions specifically during the festive season over the years.
Thus, homebuyers should pay attention to the following suggestions.
Think Beyond Offers
While seasonal discounts are tempting, property buyers should prioritise fundamentals such as location, developer track record, approvals, and long-term appreciation potential. Infrastructure upgrades and enhanced connectivity, especially in tier-2 cities, are becoming key drivers of real estate value. Special festive schemes like reduced EMIs or no-cost down payments can be enticing. However, it's important to understand their long-term implications to avoid surprises later.
Aligning with the start of the financial year, investment during the festive season also offers practical advantages. Homebuyers can optimise annual tax savings through deductions on home loan principal, interest payments, and registration charges. Investing early in the fiscal cycle allows buyers to maximise tax benefits over the year ahead. Even in emotionally driven purchases, legal diligence must not be overlooked. Responsible investment blends faith with foresight.
Aligning purchase with personal career growth
There's also a financial rhythm to this season. With the start of the new fiscal year, salary increments, bonuses, and job transitions are common, making it a naturally conducive time for bigger financial commitments. Pair that with one of the most spiritually significant days of the year, and you get a compelling recipe for homebuying.
Value addition beyond discounts
Homebuying is never an impulsive decision; it is deliberate, researched, and carefully timed. And while the market often sees a flurry of discounts and festive offers during such periods, we believe in going beyond that. Smart homebuyers aren't swayed solely by discounts or free gold coins. They're looking for tangible, lasting value, favourable financing terms, transparent transactions, and projects that live up to their brochures. In an era where homebuying has evolved from being purely emotional to increasingly strategic, customers are rightfully seeking more than symbolic value—they demand substance, transparency, and long-term growth.
The views expressed in this article are those of the author and do not represent the stand of this publication.
First Published:
May 12, 2025, 12:14 IST
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