Reaching 16 million shoppers in 2024 Snap Inc. brings back its reimagined AR Ramadan Mall for another season
Following the impressive results of the 2024 edition, the Mall returns for a fourth year, providing an opportunity for brands to connect with consumers through impactful interactive experiences.
Dubai, UAE – February, 2025: The immersive Snap AR Ramadan Mall is back for a fourth year, this time debuting a new look that reflects traditional valleys of the region, seamlessly bridging the physical and digital worlds. With 85% of Snapchatters in the GCC interacting with AR lenses everyday, Snapchat continues to serve innovative experiences that enhance cherished moments, facilitating meaningful connections through technology.
Continuing to raise the bar with online shopping experiences, the new design builds on the success of the previous editions. Last year's mall saw the introduction of pop-up boutiques and an exclusive Eid makeover, resulting in an impressive reach of over 16 million shoppers – four million more than the 2023 Mall. For 2025, Snap Inc. builds on this momentum with a visionary approach that bridges cultural heritage with cutting-edge AR technology, offering an unparalleled shopping experience.
Built around a magical valley concept, blending the essence of GCC old towns and modern day shopping districts with shops placed throughout, the 2025 Mall allows users to have interactive retail experiences with their favourite brands, from the comfort of their own phone.
'We are committed to bringing Snapchatters and brands closer together through immersive technology. The AR Ramadan Mall presents a unique opportunity for retail businesses seeking enhanced relationships with customers during one of the most significant shopping moments in the region. One that's proved to be a success story for the past three years, and that's because we meet culture with innovation,' said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. 'In 2024, the AR Mall recorded a 114% increase in total impressions and a 42% rise in shares compared to 2023. With an average playtime of 20.3 seconds and a 50% uplift in ad awareness, our pioneering AR technology continues to deliver exceptional results, driving action intent three times higher than the norm.'
As the leading platform for staying connected with family and friends, Snapchat understands the importance of fostering togetherness, reflection, and celebration during key cultural moments for the GCC. The AR Ramadan Mall has proven to be more than a virtual shopping destination, but a digital extension of the cherished moments that define Ramadan.
A platform rooted in authentic connection, Snap amplifies the cultures and seasons that share this value with innovative solutions, and actively encourages brands to do the same. Snapchatters can explore the 2025 edition of Snap's AR Ramadan Mall from the first day of Ramadan.
About Snap Inc.
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
9 hours ago
- Mid East Info
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms
New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above the Annalect's media average benchmark, Download the study Dubai, UAE,June 2025: Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a high return on investment (ROI) when using Snapchat – outperforming some media channels in the GCC. The in-depth Market Mix Modeling (MMM) analysis was conducted with five brands across industries in Saudi Arabia and Kuwait, and aimed to set new benchmarks for advertising efficiency. The results further cement Snapchat's position as a critical tool for brands looking to drive business growth in an increasingly digital-first economy. With advertisers facing growing pressure to optimize their media spend and drive business impact, particularly as digital transformation agendas reshape the regional advertising landscape, finding ways to make real impact is more important than ever. The study compared ROIs across various media categories including offline, digital non-social media, social media, and Snapchat, using the average ROI of the four categories as a benchmark. Key findings show that Snapchat outperforms all categories in efficiency and effectiveness, exceeding the average ROI benchmark by +14%. Despite accounting for just 8% of total ad spend, Snapchat contributes 10% of all media-driven sales, demonstrating its ability to deliver higher returns with efficient investment. The study analyzed advertising performance across key industries, including telecommunications, financial services, and over-the-top (OTT) streaming. When it comes to the OTT sector, findings reveal that Snapchat drove up to 1.64x higher efficiency for app installs and subscriptions For telecommunications brands, when leveraging full-funnel activation, a 2.5x higher efficiency was seen compared to the lowest-performing channels. Financial services advertisers also ranked Snapchat as a top-tier performer in loan application campaigns, highlighting its effectiveness in driving conversions. Hoda Daou, Managing Director at Annalect MENA said 'We are proud to have led five independent marketing mix modeling studies, each validating the strong and consistent performance of Snapchat in the GCC, particularly in Saudi Arabia and Kuwait. These results reinforce Snapchat's role as a high-impact platform for brands seeking to drive real business outcomes in the region' Youmna Borghol, Head of Marketing Science at Snap Inc., said, 'As the digital ecosystem evolves, advertisers need to prioritize media channels that offer both high efficiency and measurable impact. At Snap, we remain committed to providing high-impact advertising platforms in the GCC, enabling them to optimize their digital strategies and maximize ROI and engagement in ways that truly resonate with consumers. With a highly engaged audience and immersive, camera-led ad formats, Snapchat continues to offer brands unique opportunities to connect with consumers in authentic and impactful ways. We have already seen remarkable results from our partners and are eager to build on this success, using the findings from this important study to help other partners effectively plan on Snap and drive business success.' The study further emphasizes the importance of a full-funnel strategy, where brands allocate 40-70% of their spend to upper-funnel awareness campaigns while maintaining consistent investment in lower-funnel activities. This approach has generated 1.5x higher ROI compared to single-objective campaigns. By leveraging Snapchat's diverse ad formats – including Snap Ads, Story Ads, and AR Lenses -brands can enhance visibility, engagement, and long-term loyalty in an increasingly competitive digital environment. As brands continue to refine their strategies, prioritizing high-performing platforms will be key to staying ahead in a competitive landscape. By leveraging insights from this study, advertisers have the opportunity to optimize their marketing spend and unlock new levels of efficiency and impact in their campaigns.
Mid East Info
2 days ago
- Mid East Info
GC Coupons Simplifies Smart Shopping: Discover Big Savings on Calo and Airalo with Just a Click
As online shopping continues to grow in the UAE and beyond, consumers are increasingly turning to platforms that help them maximize value and minimize spending . The platform making a big impact is GC Coupons — a trusted and fast-growing coupon website offering exclusive promo codes and deals across fashion, food, travel, electronics, wellness, and more in the UAE, KSA, and beyond. Among its most popular categories are health-focused meal services like Calo and digital travel solutions like Airalo , both of which are helping users save significantly on essentials, from daily nutrition to international connectivity. With GC Coupons, saving money on leading services is no longer a time-consuming task — it's as simple as copy, click, and save. What is GC Coupons? GC Coupons is a user-friendly online platform that aggregates and verifies discount codes from hundreds of popular retailers and service providers across the UAE, Saudi Arabia, and the wider GCC region. The platform's mission is simple: to help users save more on every purchase by providing working, reliable, and exclusive coupons. The website features: ✅ Regularly updated, verified coupon codes ✅ Exclusive discount offers not found on other sites ✅ Easy-to-navigate brand pages ✅ Mobile-friendly interface for savings on the go ✅ Categories across fashion, tech, travel, food, beauty, and more Two standout brands featured on GC Coupons are Calo and Airalo , both of which address essential modern needs — healthy eating and affordable global connectivity . Save on Smart Nutrition with Calo Coupons Calo is revolutionizing meal planning in the UAE with its science-backed, personalized meal subscription service. Whether you're trying to lose weight, gain muscle, or maintain a balanced diet, Calo delivers fresh, nutritious meals straight to your doorstep — saving you time, energy, and decision fatigue in the UAE GC Coupons provides exclusive Calo discount codes that offer: 🥗 Flat AED discounts on new user subscriptions 🥗 Percentage-off deals for weekly or monthly plans 🥗 Special promo codes during Ramadan, New Year, or fitness campaigns These coupons make it easier and more affordable for busy professionals, fitness enthusiasts, or parents to stay on track with their health goals without spending extra. How to Use Calo Coupons: Visit the Calo Coupons page on GC Coupons Click 'Show Code' or 'Get Deal.' Copy the code and paste it at checkout on the Calo app or website Enjoy fresh meals and a lighter bill Stay Connected Globally with Airalo Coupons For frequent travelers, Airalo is a game-changer. As the world's leading eSIM store, Airalo lets users buy local or global data plans instantly , eliminating the need for expensive roaming charges or physical SIM cards. GC Coupons helps travelers save on Airalo by offering: 🌍 Instant discount codes on regional and global eSIMs 🌍 Percentage savings on first-time purchases or top-ups 🌍 Seasonal codes for holiday travel, summer vacations, and business trips With GC Coupons, users can stay connected across the world without worrying about unexpected mobile bills — whether it's in Europe, the US, Asia, or the Middle East. Users can use valid Airalo Coupons available on GC Coupons to save more at the leading eSIM store. Using Airalo Coupons is simple: Go to the Airalo brand page on GC Coupons Choose your offer and click to copy the code Apply it on the Airalo checkout page before completing your eSIM purchase Travel smarter with instant savings Why UAE Shoppers Trust GC Coupons No Sign-Ups Required: Get codes instantly without creating an account Clean, Fast Website: No clutter, no pop-ups — just pure savings Mobile Optimized: Easy to access while shopping on mobile apps or traveling Trusted by Thousands: Used by shoppers across the UAE, KSA, and wider GCC Customer-Centric: Real-time support and verified codes ensure a smooth user experience GC Coupons stands out from the crowd by making couponing feel effortless . No fake codes, no endless clicking, and no shady redirects. Just a single destination for deals that work — every time. You can also save big with myAster coupon code available exclusively on GC Coupons to get additional savings on medicines. Final Thoughts In today's fast-paced digital economy, being a smart shopper means taking advantage of the tools at your fingertips, and GC Coupons is the best coupons website . Whether you're investing in your health with Calo , staying connected globally with Airalo , or shopping from hundreds of other partner brands, the website gives you the power to save in seconds .
Cairo 360
4 days ago
- Cairo 360
Eid Party ft. DJ Ahura, DJ Shiko & DJ Kira at Hard Rock Cafe Nabq
Celebrate Eid with DJ Ahura, DJ Shiko, and DJ Kira at Hard Rock Cafe Nabq on Tuesday, June 10th.
