MidOcean Partners Acquires GSTV

Martechvibe

24-04-2025

With a footprint of more than 29,000 retail locations, GSTV delivers contextually relevant video advertising supported by advanced data and analytics.
MidOcean Partners, a premier New York-based alternative asset manager specialising in middle-market private equity, alternative credit investments and structured equity, announced the acquisition of GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Growth Equity.
Founded in 2005, GSTV engages over 115 million monthly high-intent viewers at fuel and convenience retail locations, delivering targeted, full-sound video advertising to consumers at a key moment on their path to purchase. Rockbridge will retain a stake in the Company. Financial terms were not disclosed.
With a footprint of more than 29,000 retail locations, GSTV delivers contextually relevant video advertising supported by advanced data and analytics. The network reaches high-intent audiences at scale, helping major brands drive immediate consumer action and build lasting brand equity.
GSTV's leadership in the fast-growing digital video, digital out-of-home, and retail media categories positions the Company to continue benefiting from the secular shift away from traditional linear advertising toward performance-driven media.
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'GSTV is uniquely positioned at the intersection of retail media, digital video, and digital out-of-home – three of the fastest-growing areas in advertising today,' said Marshall Phelps, Managing Director at MidOcean.
'Brands are increasingly seeking measurable, high-impact ways to engage consumers near the point of purchase, and GSTV's national scale and ability to deliver contextually relevant content in real time delivers proven results. Our investment thesis in this space was developed in partnership with our executive advisors Jim Wilson and Eric Kozic, who bring deep expertise in digital media and marketing services to MidOcean. We're thrilled to have Jim joining as Chairman of the Board and look forward to partnering with Sean McCaffrey and the GSTV team to support the Company's continued expansion.'
'We're thrilled to partner with MidOcean to accelerate GSTV's next phase of growth,' said Sean McCaffrey, CEO of GSTV.
'The convergence of digital video, retail media, and data-driven advertising presents an extraordinary opportunity – and GSTV sits at the center of that evolution. MidOcean's strategic insight, operating experience, and track record in scaling media platforms make them the ideal partner as we expand our national footprint, deepen our retail and programmatic capabilities, and continue delivering measurable impact for our brand partners.'
Gibson Dunn acted as legal advisor to MidOcean. Moelis & Company LLC and Solomon Partners served as financial advisors to GSTV and Honigman served as legal advisor.
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The Martechvibe team works with a staff of in-house writers and industry experts.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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