A free Don Julio exhibition—with tequila tastings—is coming to Mercer Labs this week
Marking the museum's first-ever brand takeover, Por Amor: An Immersive Tasting Experience will utilize the venue's 4D spatial sound system, LED-mirrored infinity rooms and volumetric light displays to chronicle how Don Julio tequila is made and enjoyed the world over.
Guests will be guided through interactive rooms, each designed to unlock your senses: One features the rhythmic sounds of Mexica as well as the warm aromas of roasted agave and rich oak, while another lets attendees sip their way through several varieties of the spirit (Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Reposado and Tequila Don Julio 1942) alongside immersive projections. You'll even get a chance to craft your own signature Tequila Don Julio cocktails using fresh ingredients and artisanal tools.
'Don Julio González devoted his life to crafting tequila of the highest quality,' said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. 'This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey.'
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