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EU green rules will drive up price of coffee, warns Lavazza

EU green rules will drive up price of coffee, warns Lavazza

Telegraph11-07-2025
European environmental rules will drive up coffee prices, the chairman of Lavazza has warned.
Giuseppe Lavazza has called on Brussels to delay the implementation of incoming deforestation laws for another year, as he warned they could unleash a new supply crunch across the Continent and drive up prices.
That will have more of an impact on coffee prices than the 10pc tariffs America is likely to impose on Europe, he added.
He criticised the impending rollout of the so-called EU Deforestation Regulation (EUDR) in December, which will require companies importing goods such as beef, cocoa and coffee to prove their supply chains do not contribute to the destruction of the world's forests.
Mr Lavazza said he feared that the looming legislation could prevent his company from trading with suppliers in key coffee markets such as Ethiopia and Indonesia. He said there was an uncertainty around ownership of land in these countries, which was a major obstacle to enabling Lavazza to trace the full supply chains.
He said: 'For example, I don't know how Ethiopia can comply with such regulation. And Ethiopia is such an important country for coffee supplies. Indonesia is another country that could disappear from the radar.'
Mr Lavazza told an event in London: 'Mr Trump is talking about tariffs, but he keeps changing his mind. They are not good, but we can manage them.
'The EUDR is very tough because it puts some very strong limits on European roasters to import good coffee.
'We have many, many concerns that the regulation will introduce a lot of distortion into the market. This is something we are hoping to avoid because otherwise, coffee will cost a whole lot more in Europe.'
Asked if it will have more of an impact than tariffs, he said: 'Yes, absolutely. Compared to tariffs of 10pc, the regulation will have a huge impact. Especially because the fine you pay if you make an infraction is disproportionate.
'It can be up to 4pc of revenues, it's nonsense. The risk of a fine is enormous.
'But in the UK, you won't have that problem because you don't have EUDR. You are lucky. We are calling for that regulation to be postponed for another year.'
It comes after coffee prices hit a record high of $4.01 (£2.96) per pound in April, which Mr Lavazza blamed on hedge funds speculating in the market. They have since fallen to $2.87.
His comments echo similar calls made by Cadbury owner Mondelez earlier this week, which also urged Brussels to delay the legislation.
Coffee prices jumped again on Thursday after Mr Trump threatened 50pc tariffs on Brazil, the world's biggest producer.
Separately, Mr Lavazza also unveiled plans to accelerate the expansion of its US manufacturing plant to reduce the impact of export tariffs.
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