Latest news with #&Sons'
Fashion Network
6 days ago
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion Network
6 days ago
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion Network
6 days ago
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion Network
6 days ago
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
