Latest news with #618Festival
Yahoo
12 hours ago
- Business
- Yahoo
Apple (AAPL) Gets $235 Price Target from Morgan Stanley After China iPhone Demand Surprises
Apple Inc. (NASDAQ:AAPL) is one of the . On June 13, Morgan Stanley reiterated the stock as 'Overweight' with a $235 price target. The investment bank said that its Apple checks demonstrate how iPhone and iPad estimates are tracking ahead. The firm also said the iPhone and iPad sell-through in China are 'positively surprising.' The 'deep' 618 Festival channel promotions in China have been successful in driving upside to both iPhone and iPad sell-through in the June quarter. The firm now sees an estimated 3 M units of upside to its June quarter iPhone shipments forecast and an estimated 2.5 M units of upside to June quarter iPad shipments or $4 B revenue upside, all else equal. 10 Smartphones with the Best Cameras and Battery Life The analyst added how September quarter builds are tracking in line to slightly better. This implies that 'Apple (AAPL) could catch a short-term bid.' 'Furthermore, despite trending below normal seasonality, preliminary September qtr iPhone/iPad builds point to in-line to slightly better than expected September qtr iPhone/iPad shipments.' While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: and Disclosure: None.
Yahoo
5 days ago
- Business
- Yahoo
Apple stock could catch a short-term bid with cheap valuation: Morgan Stanley
-- Apple shares may benefit from short-term upside as deep discounting in China fuels stronger-than-expected iPhone and iPad sales, according to Morgan Stanley. 'iPhone and iPad sell-through in China are positively surprising this quarter thanks to 618 Festival promotion momentum,' Morgan Stanley analysts wrote, adding that the trend suggests 'up to $4B June revenue upside vs. MSe, all else equal.' 'Specifically, we now see ~3.0M units of upside to our June quarter iPhone shipments and ~2.5M units of upside to our June quarter iPad shipments,' the bank stated. China's 618 Festival promotions and national subsidies are said to have been key drivers, leading to 'very strong' iPhone sell-through for three consecutive weeks. The bank's Greater China Tech Hardware team now estimates 46.5 million iPhone builds and 14.5 million iPad builds in the June quarter, representing year-over-year growth of 19% and 38%, respectively. That's up from prior estimates of 45 million iPhones and 13 million iPads. Using historical seasonal relationships between builds and shipments, Morgan Stanley projects iPhone shipments to hit 49 million, which is '7% above MSe of 46.0M units, and 8% above Consensus at 45.2M.' For iPads, they now see 14.7 million shipments, '20% above MSe of 12.3M units, and 12% above Consensus.' While near-term Services growth uncertainty remains a concern for investors, Morgan Stanley stated: 'Estimate upside is typically accompanied by multiple expansion, so watch for Apple (NASDAQ:AAPL) to potentially catch a short-term bid given the stock is trading towards the lower-end of its 24-32x P/E range over the last 2 years.' Related articles Apple stock could catch a short-term bid with cheap valuation: Morgan Stanley Brookfield Infrastructure reportedly acquiring Hotwire for $7 billion Nvidia GTC Paris is 'another bullish proof point' long term - Morgan Stanley Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Reuters
14-05-2025
- Business
- Reuters
Chinese e-commerce sites offer discounts of up to $351 on Apple's latest iPhones
BEIJING, May 14 (Reuters) - Chinese e-commerce platforms are offering discounts of up to 2,530 yuan ($351) on Apple's latest iPhone 16 models, an effort to spur sales as first-quarter shipments by the U.S. tech giant fell further in its second-largest market. The step comes as Chinese online retailers increasingly vie for cost-conscious consumers in a slowing economy, with price cuts taking centrestage ahead of the annual "618" shopping festival on June 18, one of the country's largest. ( opens new tab, is selling the iPhone 16 Pro with storage of 128GB at 5,469 yuan, down 2,530 yuan from Apple's official price of 7,999 yuan, Reuters checks showed on Wednesday. The iPhone 16 with 256GB storage is listed at 5,469 yuan, or a drop of 1,530 yuan from its official price of 6,999 yuan, including government subsidies. Alibaba's ( opens new tab Tmall marketplace is offering comparable discounts, selling the iPhone 16 Pro with 128GB at 5,499 yuan, or 2,500 yuan off Apple's official price, after applying coupons that include government subsidies. Reuters was unable to ascertain if the discounts were being offered by Apple itself or the platforms. Apple has previously cut prices on its latest models to boost sales during the "618" festival, said Will Wong, a senior smartphone analyst at IDC. "Apple is repeating its sales promotion strategy for the shopping event last year," Wong added. "It's cutting prices on iPhone 16 Pro so that it can enjoy China's state subsidies on digital products." Selective discounting has featured in the company's China pricing strategy, whether through its own promotions or independent cuts by online platforms and authorised resellers. In January, Apple offered rare discounts of up to 500 yuan on its own website and in past years Chinese e-commerce platforms have also rolled out similar deals. Apple, and Alibaba did not immediately respond to a request for comment. The U.S. tech giant's smartphone shipments in China dropped 9% in the first quarter, while domestic competitors Xiaomi ( opens new tab and Huawei Technologies ( posted gains of 40% and 10% respectively, market data from IDC shows. Smartphones are among the key targets of China's broader consumption stimulus plan, with local governments in major cities such as Beijing, the capital, offering subsidies of up to 500 yuan for handsets cheaper than 6,000 yuan. ($1=7.2156 Chinese yuan renminbi)
South China Morning Post
08-05-2025
- Business
- South China Morning Post
Alibaba, JD.com and ByteDance prepare for 618 shopping festival next week amid price war
Alibaba Group Holding , and ByteDance 's Douyin are preparing their campaigns for 618, China's second-largest online shopping festival, as major e-commerce players gear up for battle in a nationwide price war amid weak consumer spending. Advertisement The three companies each announced they would start discounts next week for the event, which now spans weeks but retains its original June 18 name. Taobao and Tmall Group (TTG), Alibaba's domestic e-commerce unit, said the first stage of its 618 sales would begin Tuesday evening and run through May 26, with a three-day presale period followed by 10 days of direct sales. Alibaba owns the South China Morning Post. said in a post on WeChat that it would start a preliminary sales on Tuesday at 8pm, with direct sales beginning on May 31. Douyin, the Chinese version of TikTok , will get an earlier start, with sales beginning at 12am on Tuesday, the company said. It promised to invest 'hundreds of millions in cash subsidies', according to Chinese media reports. The event, which JD initiated in 2004 as a simple promotional activity, has evolved into one of China's major annual sales events, which sees e-commerce firms compete with steep discounts and subsidies. Advertisement TTG said on Thursday that it intended to simplify discount rules this year. Consumers have in the past complained about the growing complexity of sales campaigns . TTG said it would offer just one 'official instant discount' ranging from 15 per cent to 50 per cent. The unit has not specified the event's end date this year.
