Latest news with #7awi
UAE Moments
23-06-2025
- Business
- UAE Moments
7awi Media Group Launches AI Content Code of Conduct
June 23, 2025, Dubai, United Arab of Emirates — 7awi Media Group has introduced its official Code of Conduct for AI-Generated Content, reinforcing its commitment to editorial quality and responsible content practices. This initiative reflects 7awi's ongoing efforts to adapt to evolving content creation technologies while maintaining trust and transparency with its audiences across platforms including fashion, wellness, lifestyle, and more. As artificial intelligence (AI) becomes increasingly integrated into the media landscape, 7awi recognizes the urgent need for clear editorial and ethical guidelines to preserve credibility and protect audiences from misinformation. 'AI is not just a tool—it's a force that will shape the future of media across our region. At 7awi, we're committed to leading this transformation responsibly, ensuring that our AI journey is guided by ethics, creativity, and a deep respect for the trust our audiences place in us.' - Anas Abbar, Co-Founder & CEO, 7awi Media Group. The full Code of Conduct for AI-Generates Content, outlining the principles guiding AI content use across 7awi's brands, is available here: Code of Conduct This code will serve as a cornerstone of 7awi's evolving editorial strategy, empowering its teams to innovate responsibly while safeguarding public trust.
UAE Moments
23-06-2025
- Business
- UAE Moments
7awi Media Group: Code of Conduct for AI-Generated Content
At 7awi Media Group, we believe in the power of storytelling and embrace technology that helps us tell those stories more effectively. As Artificial Intelligence continues to reshape the world of content, we see it not as a replacement but as a tool that supports our creativity, enhances our workflows, and allows us to serve our audiences more efficiently. That said, there are lines we won't cross. This AI Code of Conduct reflects our commitment to quality, credibility, and editorial responsibility across all 7awi platforms—whether in fashion and beauty, wellness, automotive, or lifestyle. It's our promise to our readers, our partners, and ourselves that no matter the tool, integrity comes first. 1. Truth First: Accuracy & Credibility No medical, scientific, or technical content is published without verifying it through reliable, recognized sources. Sensitive topics must be reviewed by qualified human experts. AI may assist, but never replace, human judgment in validating facts. 2. We're Transparent With Our Readers If AI helped shape a piece of content, we'll say so—especially when it matters. Misleading our audience by passing AI-generated material as fully human-written is off-limits. 3. Editorial Voice Matters Every piece must reflect the unique tone and editorial spirit of the 7awi platform it appears on. Awkward language, repetition, or robotic phrasing? Not acceptable. Disrespectful, biased, or discriminatory content—AI or not—has no place here. 4. Respect Intellectual Property We do not publish plagiarized material. Period. AI content is subject to the same copyright standards as any other. Quoting studies or reports? Sources must always be credited. 5. Originality Is Non-Negotiable Copy-pasting AI text with no added value is lazy, and it won't fly here. Our headlines must inform, not mislead. We don't do clickbait. 6. Every AI-Assisted Article Gets Human Eyes Nothing generated by AI goes live without a thorough editorial review. Our editors are trained to spot issues, elevate quality, and ensure every story meets our standards. 7. Privacy is Personal We never use real personal data in AI-generated content without explicit consent. Fictionalized content must never blur the line between reality and make-believe when it involves real individuals or organizations. 8. We Evolve With the Technology This Code isn't static. As AI tools evolve, so will our practices. Our content teams remain accountable for applying this policy, consistently and thoughtfully. 9. Empowering Our Teams We invest in training so our editors and writers understand AI's strengths—and its limitations. AI is a support system, not a shortcut. We use it to enhance quality, never to compromise it. 10. A Note on Accountability We're not perfect—and neither is AI. Mistakes will happen. But at 7awi, we own them. We're committed to correcting errors transparently and learning as we go. This is a journey, and we're here for it—with honesty, humility, and an unwavering focus on earning our audience's trust. At 7awi, we celebrate innovation, but never at the cost of trust. This Code is more than a set of rules—it's part of our editorial DNA. Let's use technology the right way. With integrity. With purpose. With people at the center of it all.
Mid East Info
13-06-2025
- Business
- Mid East Info
4 Years, 3 Countries and a Staggering Growth Rate – Social Camels Celebrates! - Middle East Business News and Information
Dubai, UAE – June, 2025 — Social Camels , the digital marketing, influencer management, and content creation agency powerhouse of 7awi Media Group, proudly celebrates four dynamic years of redefining digital marketing across the MENA region and beyond. What began in 2021 as an internal content studio has grown into a high-impact, full-service agency delivering triple-market expansion , 100% year-over-year growth , and some of the most memorable campaigns in the region. Today, Social Camels operates as a standalone brand under the 7awi umbrella, leading bold campaigns across the UAE, Saudi Arabia, and Africa. With a sharp focus on Arabic-first narratives, influencer activations, and data-led storytelling, the agency continues to resonate with brands aiming to own their voice in a social-first world. 'In just four years, Social Camels has grown from a small in-house team to a scalable, high-performing business line that contributes directly to 7awi's bottom line,' said Anas (Andy) Abbar, CEO of 7awi Media Group. 'Its ability to deliver creative campaigns that actually move the needle is what sets it apart. Today, it's not just a content shop—it's a growth engine for our clients.' From viral TikTok influencer activations to multi-language brand storytelling, Social Camels has led strategic campaigns for top brands across the automotive, retail, FMCG, educational, and tech sectors—building a reputation for creativity that converts. In 2024 alone, the agency doubled its revenue, expanded into two new regional markets, and launched dozens of high-performance campaigns across five platforms. At the heart of this success is a lean and diverse team of digital-native creatives, strategists, and influencer managers who craft content that blends cultural relevance with business impact. 'We're especially proud of the work we're doing in Saudi Arabia —a market that is evolving fast and demand agile, locally intelligent content, and a team that works with passion and commitment,' said Insiyah Gabajiwala, Strategy & Operations Director, Social Camels. '2025 has kicked off strong and has proved to be a very promising year. With over 20 clients strong, both global and regional brands, we're only getting started,' said Johanna Dalocanog, Senior Business Development Manager, Social Camels. Looking ahead, Social Camels plans to: Expand further across KSA, building on strong demand from regional brands and global brands entering the market Grow its creator network by 40% and onboard multilingual media talent Invest in AI-powered creative tools to supercharge content production and performance tracking As Social Camels celebrates four years of bold ideas, social-first impact, and regional leadership, the agency is doubling down on what it does best—building campaigns that connect, convert, and make noise in a crowded digital world, with passion, love, and commitment at its core—always! About 'Social Camels' Social Camels is a 360-degree digital marketing agency and the influencer and creative marketing unit of 7awi Media Group. Specializing in social-first content, campaign strategy, and creator collaboration, Social Camels empowers brands – whether enterprises or SMEs – to connect with audiences in meaningful and impactful ways. We build powerful brands together. About '7awi Media Group' 7awi Media Group is a leading digital platform for media and advertising solutions targeting the Middle East and North Africa. '7awi' owns and manages a rich and varied group of electronic portals with more than 29 million monthly users and more than 100 million followers on the social media with offices in the United Arab Emirates, Jordan, Egypt and Saudi Arabia.
Broadcast Pro
27-04-2025
- Business
- Broadcast Pro
7awi Media appoints Amjad Fakhoury as Country Head for Saudi Arabia
In this role, Fakhoury will lead the company's strategic expansion, drive market growth and look to enhance 7awi's presence in the region. 7awi Media Group has announced the appointment of Amjad Fakhoury as the new Country Head for its operations in Saudi Arabia. In his new role, Fakhoury will be responsible for driving the company's strategic expansion, boosting market growth, and strengthening 7awi's footprint across the Kingdom. Fakhoury brings a wealth of experience in strategic leadership, sales and marketing, market expansion and data-driven decision-making. His proven ability to craft and execute business strategies, lead high-performing teams, and build strong client relationships is expected to play a crucial role in advancing 7awi's goals in the Saudi market. Anas Abbar, CEO of 7awi Media Group, said: 'Amjad's leadership and strategic vision make him the perfect fit to lead our operations in Saudi Arabia. His ability to drive growth, optimise operations, and build strong partnerships aligns perfectly with our vision for expansion in the kingdom and beyond.' Commenting on his new role, Amjad Fakhouri, Country Head of KSA of 7awi Media Group, added: 'As the Kingdom has evolved, so has communications. We have witnessed a significant shift in our clients' approach to media Needs and Exposure, with a strong preference for genuine Media Support.' Fakhouri continued: '7awi is already regarded as a trusted partner as one of the biggest Arabic digital publishers in the region, creative agency and a sold partner for development and strategic communications by numerous international, regional and local clients. In light of this reputation, it is imperative that we actively guide our clients towards our comprehensive services, which surpass those of our competitors in the region. Our expansion plans in the Kingdom include reaching several cities by 2026, supported by a dedicated team committed to serving our clients.'
Campaign ME
23-04-2025
- Business
- Campaign ME
7awi Media Group appoints Country Head for KSA operations
7awi Media Group, which runs digital platforms for media and advertising solutions targeting the Middle East and North Africa region, has appointed Amjad Fakhoury as the Country Head for its operations in the Kingdom of Saudi Arabia (KSA). In this role, Fakhoury will lead the company's strategic expansion, drive market growth and look to enhance 7awi's presence in the region. Fakhoury brings expertise in strategic leadership, sales and marketing, market expansion, and data-driven decision-making. He has proven experience in developing and executing business strategies, managing high-performance teams, and fostering customer relationships. Commenting on the appointment, Anas Abbar, CEO of 7awi Media Group., said, 'Amjad's leadership and strategic vision make him the perfect fit to lead our operations in Saudi Arabia. His ability to drive growth, optimise operations, and build strong partnership aligns perfectly with our vision for expansion in the kingdom and beyond.' The appointment is in line with 7awi Media Group's commitment to investing in top talent and reinforcing its leadership in the region's digital media landscape. Commenting on his new role, Amjad Fakhouri, Country Head of KSA, 7awi Media Group, said, 'As the Kingdom has evolved, so has communications. We have witnessed a significant shift in our clients' approach to media Needs and Exposure, with a strong preference for genuine Media Support.' Fakhouri added, '7awi is already regarded as a trusted partner as one of the biggest Arabic digital publishers in the region, creative agency and a sold partner for development and strategic communications by numerous international, regional and local clients. In light of this reputation, it is imperative that we actively guide our clients towards our comprehensive services, which surpass those of our competitors in the region. Our expansion plans in the Kingdom include reaching several cities by 2026, supported by a dedicated team committed to serving our clients.'
