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Hans India
29-05-2025
- Politics
- Hans India
Radico Khaitan's ‘Trikal' whisky banned in U'khand
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. 'Such branding hurts the religious, cultural, and social sentiments of our people,' he said in the statement. Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as 'baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration'. 'These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration,' he said Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering.
NDTV
28-05-2025
- Politics
- NDTV
'Trikal' Whisky Denied Sale Permission In Uttarakhand After Outcry Over Name
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. "Such branding hurts the religious, cultural, and social sentiments of our people," he said in the statement. Harichandra Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as "baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration". "These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration," he said Harichandra Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering. The name, which is closely associated with Lord Shiva -- a deeply revered Hindu deity --sparked outrage among religious groups and political figures. The controversy gained momentum on social media, with many users expressing anger over the association of a religious term with an alcoholic product, particularly in a state like Uttarakhand, often referred to as Devbhoomi or "Land of the Gods". The Excise Department has urged the public not to trust such unverified reports and to inform authorities of any such misinformation. As of now, Radico Khaitan has not issued a public response to the controversy around 'Trikal', which has gained momentum across religious groups and Hindu organisations.
Hans India
28-05-2025
- Politics
- Hans India
Radico Khaitan's 'Trikal' whisky will not be sold in Uttarakhand: Excise Commissioner
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. "Such branding hurts the religious, cultural, and social sentiments of our people," he said in the statement. Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as "baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration". "These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration," he said Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering. The name, which is closely associated with Lord Shiva -- a deeply revered Hindu deity --sparked outrage among religious groups and political figures. The controversy gained momentum on social media, with many users expressing anger over the association of a religious term with an alcoholic product, particularly in a state like Uttarakhand, often referred to as Devbhoomi or "Land of the Gods". The Excise Department has urged the public not to trust such unverified reports and to inform authorities of any such misinformation. As of now, Radico Khaitan has not issued a public response to the controversy around 'Trikal', which has gained momentum across religious groups and Hindu organisations.
Time of India
27-05-2025
- Business
- Time of India
Radico Khaitan's share dips as its 'Trikal' brand sparks major controversy
Homegrown liquor company Radico Khaitan saw its share closing in the red on Monday, after it drew a mega controversy for hurting religious sentiments via offering a new whisky brand titled 'Trikal,' that refers to the Hindu deity Shiva . Shares of Radico Khaitan, known for brands such as 8PM, Magic Moments, Royal Ranthambore, Rampur Single Malt, After Dark, Morpheus, Contessa and Jaisalmer, fell Rs 12.60 (0.51 per cent) to close at Rs 2,440.00 - after witnessing an intra-day rise which subsided as the controversy erupted over its 'Trikal' Indian single malt. Radico Khaitan's 52-week low has been Rs 1,429.85 per share, with its 52-week high at Rs 2,665.00 per share. The whisky is priced between Rs 3,500 and Rs 4,500, and debuts in key markets including Uttar Pradesh, Haryana and Maharashtra, with plans for a wider national and global rollout in the coming months. Radico's Managing Director Abhishek Khaitan has positioned its launch as a milestone in the company's premiumisation journey. However, religious gurus, Sanatan Dharam organisations and politicians on Monday lashed out at the company for naming its product as 'Trikal', and demanding immediate withdrawal of the product. The whisky bottle with a teal label also carries a line-drawn figure of a face with closed eyes and a circle on the forehead - allegedly similar to Lord Shiva's third eye. Mahant Raju Das Maharaj of Ayodhya Dham said, "I appeal to the owners of Radico Khaitan, please understand, recognise and respect Sanatan Dharma. India is a country rooted in Sanatan culture, where every particle reflects its vastness. Every individual holds deep faith, devotion and reverence for Sanatan..." Vishwa Hindu Parishad (VHP) National Spokesperson Vinod Bansal said, "It is very unfortunate that not only in our country but in many parts of the world, images of Hindu deities, their symbols and the centres of our faith are being displayed disrespectfully, sometimes on slippers, sometimes on shoes, sometimes on bikinis and sometimes on clothing. This is extremely condemnable, shameful and entirely disrespectful." BJP MP Praveen Khandelwal said, "It is a matter of serious concern that companies adopt our religious names for their promotions and personal gain." Seeking withdrawal of such products or their renaming, the MP said, "I demand that these companies immediately change such names. Any name connected to our culture and heritage deserves respect, and using it in a disrespectful manner is deeply embarrassing for all of us." Mahamandleshwar Swami Shaileshanand Giri Maharaj also decried the company's use of a controversial name to gain publicity. Seeking immediate check on using such religiously sensitive terms for publicity, he said, "Today they are talking about 'Trikal'; tomorrow it might be about 'Tridev'. They must understand that this is not appropriate. For this, they need to set their own moral standards and adopt ethical values." --IANS na-rch
India.com
03-05-2025
- Business
- India.com
Meet man, once challenged Vijay Mallya, brain behind brands like 8PM whisky, Magic Moments, he is India's newest..., name is...
Meet man, once challenged Vijay Mallya, brain behind brands like 8PM whisky, Magic Moments, he is India's newest..., name is... India ranks as the world's third-largest consumer of alcoholic beverages, drinking nearly 970 crore litres every year. The country's alcohol industry is massive, estimated to be worth around Rs. 4.5 lakh crore. In the financial year 2020–21 alone, India exported alcoholic drinks worth Rs.2,386.91 crore. With alcohol consumption steadily rising across India, liquor companies have caught the keen attention of investors. The sector has seen strong growth, both in demand and in stock performance, making it one of the more lucrative areas in the market today. Some of the top-performing liquor stocks recently include: United Breweries Limited, United Alcohol Limited, Radico Khaitan Limited, Globus Spirits Limited, GM Breweries Limited, Tilaknagar Industries Limited, and more. Among these, Radico Khaitan has been a standout. The company's share price has surged by over 50 per cent in recent months, helping its chairman, Lalit Khaitan, enter the billionaire club. At the age of 80, Khaitan has become one of India's newest billionaires. Khaitan owns 40 per cent of the company, and his net worth is now estimated to be around USD 1.1 billion. On July 2, 2024, Radico Khaitan's market cap stood at around Rs. 23,700 crore, and it has now risen to nearly Rs. 33,000 crore. Radico's Journey: From a small distillery to a market giant Radico Khaitan wasn't always the giant it is today. The company started as Rampur Distillery & Chemical Company Ltd., which was bought by Lalit Khaitan's father, G.N. Khaitan, in the 1970s. When the family split their business interests in 1995, Lalit took charge of the distillery. In an interview with Fortune in 2020, he shared that his fascination with the liquor business started at a young age. Since he took over, Radico Khaitan has seen remarkable growth—from a modest valuation of Rs. 5 crore to a thriving company now worth over Rs. 5,000 crore. Under his leadership, Radico has launched several popular liquor brands and carved out a strong presence in both domestic and international markets. The company is known for launching a variety of popular alcoholic beverages such as Whytehall Honey Whisky, 8 PM, Magic Moments, Contessa Rum, Old Admiral Brandy, Florence Brandy, Jaisalmer Indian Craft Gin, 8 PM Bermuda, Radico Gold Whisky, and several others. According to reports, Lalit Khaitan had his first drink at the age of 28. Competing with giants: Lalit Khaitan's battle for market share Lalit Khaitan's rise in the Indian liquor industry wasn't without hurdles. As he worked to grow Radico Khaitan into a major player, he found himself up against some of the most well-known names in the business. One of his biggest rivals was Vijay Mallya's United Spirits, a dominant force in the market. Alongside that, he faced fierce competition from Stilldistilling Spirits India, Maka Zai, and Third Eye Distillery Holdings—each known for their premium spirits and innovative branding. Despite the tough market, Khaitan managed to carve out a solid space for Radico, focusing on both mass-market appeal and premium offerings. His strategy combined a deep understanding of the Indian consumer with smart branding and expansion into international markets. Lalit Khaitan's Educational Journey Lalit Khaitan's success is also rooted in a strong educational foundation. He studied at some of India's most prestigious institutions: Mayo College, Ajmer and St. Xavier's College, Kolkata. He also did his studies from BMS College of Engineering, Bangalore – one of the country's oldest engineering colleges He went abroad to the United States and completed a specialized course in Managerial Finance and Accounting at Harvard University. This helped him bring global best practices into Radico's growth strategy and financial management.
