Latest news with #AI-specific
TECHx
3 days ago
- Business
- TECHx
Qualys TotalAI Enhances LLM Security Features
Home » Tech Value Chain » Global Brands » Qualys TotalAI Enhances LLM Security Features Qualys, Inc. (NASDAQ: QLYS) has announced major updates to its Qualys TotalAI solution. The enhancements aim to secure the complete MLOps pipeline, from development to deployment. The company revealed that organizations can now test large language models (LLMs) more rapidly, even during development cycles. These updates bring stronger protection against new threats and introduce on-premises scanning with an internal LLM scanner. As AI adoption accelerates, security remains a critical concern. A recent study reported that 72% of CISOs are worried generative AI could cause breaches. Enterprises need tools that balance innovation with secure implementation. Tyler Shields, principal analyst at Enterprise Strategy Group, emphasized the importance of security. He noted that Qualys TotalAI allows only trusted, vetted models in production, helping organizations manage risk while remaining agile. Qualys TotalAI addresses AI-specific risks. It tests models for jailbreak vulnerabilities, bias, sensitive data leaks, and threats aligned with the OWASP Top 10 for LLMs. The solution goes beyond infrastructure checks and supports operational resilience and brand trust. Key updates include: Automatic risk prioritization: Using MITRE ATLAS and the Qualys TruRisk™ engine, risks are scored and ranked for faster resolution. Secure development integration: On-premises LLM scanning enables in-house testing during CI/CD workflows, improving agility and protection. The platform also detects 40 types of attack scenarios. These include jailbreaks, prompt injections, bias amplification, and multilingual exploits. These scenarios simulate real-world tactics to improve model resilience. Another update is protection from cross-modal exploits. TotalAI can now detect manipulations hidden in images, audio, and video files meant to alter LLM outputs. Sumedh Thakar, president and CEO of Qualys, said the solution offers visibility, intelligence, and automation across AI lifecycles. He added that TotalAI helps companies innovate confidently while staying ahead of emerging threats. Qualys TotalAI is now positioned as one of the most comprehensive AI security solutions available today.
Martechvibe
23-05-2025
- Business
- Martechvibe
GenAI Adoption Surges Amid Rapid Innovation Challenges: 2025 Report
The report also shows that 73% of respondents have increased spending on GenAI or AI-specific solutions, sourcing from cloud providers, established vendors, and emerging startups. The 2025 Thales Data Threat Report has found that nearly 70% of organisations consider the fast pace of generative AI development the leading challenge tied to AI adoption, followed by concerns over integrity (64%) and trustworthiness (57%). The report is based on a survey by S&P Global Market Intelligence 451 Research of over 3,100 IT and business professionals across 20 countries and 15 industries. GenAI is transforming industries by driving innovation and efficiency. Enterprises leverage it to accelerate product development, enhance CXs, improve training, speed drug discovery, and optimise operations. However, the rapid adoption of GenAI introduces complex challenges that organisations must navigate carefully. Despite concerns, many businesses in advanced AI adoption stages push forward quickly without fully optimising their infrastructure or governance models. The race to innovate often eclipses the focus on readiness, risking operational inefficiencies or oversight. Eric Hanselman, Chief Analyst at S&P Global Market Intelligence, said, 'The fast-evolving GenAI landscape pressures enterprises to move swiftly, sometimes sacrificing caution as they strive to stay competitive. Many are deploying GenAI tools before fully understanding their implications, especially with the surge of SaaS platforms embedding GenAI capabilities, increasing complexity.' Moreover, organisations are prioritising investment in GenAI-related tools and capabilities. The report showed that 73% of respondents have increased spending on AI-specific solutions, sourcing from cloud providers, established vendors, and emerging startups. GenAI is now a core part of enterprise digital transformation strategies, second only to cloud initiatives in importance. As GenAI adoption accelerates, enterprises face a pivotal moment: balancing speed with strategic planning will determine who thrives in this transformative era. ALSO READ: Alibaba Unveils World's First AI-Powered Conversational Sourcing Engine The Martechvibe team works with a staff of in-house writers and industry experts. View More AI AdoptionAI Investmentdigital transformationenterprise innovationGenAI Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Techday NZ
22-05-2025
- Business
- Techday NZ
Organisations boost AI security as data threats & risks evolve
Thales has released its 2025 Data Threat Report, showing that nearly 70% of surveyed organisations view the rapid development of artificial intelligence, particularly generative AI, as their primary security concern related to the technology's adoption. The survey, conducted by S&P Global Market Intelligence 451 Research, captured the opinions of more than 3,000 IT and security professionals across 20 countries and 15 industries, providing insight into current and emerging data security threats faced by businesses worldwide. The report indicates that three key concerns consistently emerged regarding artificial intelligence: the pace of development (cited as the leading risk by nearly seven in ten respondents), followed by questions over AI's integrity (64%), and its trustworthiness (57%). Spending on generative AI security has seen a marked increase since previous years. Seventy-three percent of respondents said their organisations were now investing in AI-specific security tools, with funding sourced either from new or existing budgets. Security for generative AI has risen to become the second highest security spending priority after cloud security. Eric Hanselman, Chief Analyst at S&P Global Market Intelligence 451 Research, described the pressures companies are facing. "The fast-evolving GenAI landscape is pressuring enterprises to move quickly, sometimes at the cost of caution, as they race to stay ahead of the adoption curve," he said. "Many enterprises are deploying GenAI faster than they can fully understand their application architectures, compounded by the rapid spread of SaaS tools embedding GenAI capabilities, adding layers of complexity and risk." The report highlights that organisations are adapting different strategies to address AI-related security challenges. Over two-thirds have obtained security tools directly from their cloud providers, while three in five are relying on established security vendors, and nearly half are working with startups specialising in this area. Adoption of generative AI is already well underway in many firms, with a third of surveyed organisations indicating that the technology is either being integrated into their operations or is actively transforming them. As agentic AI applications develop – those capable of decision-making or acting on data – the importance of ensuring data quality and security grows further. The risk environment for organisations, however, remains complex. Malicious software, or malware, continues to be reported as the most persistent attack vector since 2021. This year, phishing rose to become the second most common type of attack, while ransomware dropped to third place. The report notes a modest decline in the rates of reported data breaches: 56% of respondents experienced such an incident in 2021, compared to 45% in 2025. The percentage reporting a breach within the previous 12 months also fell, from 23% in 2021 to 14% in 2025. The report also details the shifting landscape of cyber threat actors. External sources, especially hacktivists and nation-state actors, are now seen as the most concerning, with human error falling to third place as a source of breaches in the current year's results. Quantum computing is generating increased concern among organisations regarding the security of encrypted data. The top quantum-related risk identified by 63% of respondents is the potential compromise of today's encrypted data – the fear that quantum computers could one day break through current or future encryption protocols, exposing sensitive information. Other major threats include vulnerabilities in encryption key distribution, cited by 61%, and the so-called "harvest now, decrypt later" risk, identified by 58%, relating to the collection of encrypted data today for decryption once quantum capabilities mature. The report found that half of surveyed organisations are reassessing their encryption strategies in response to these threats, and 60% are in the process of either prototyping or evaluating post-quantum cryptography solutions. Only one in three organisations reported that they trust telecoms or cloud providers to manage this transition. Todd Moore, Global Vice President, Data Security Products at Thales, commented on the findings: "The clock is ticking on post-quantum readiness. It's encouraging that three out of five organizations are already prototyping new ciphers, but deployment timelines are tight and falling behind could leave critical data exposed," he said. "Even with clear timelines for transitioning to PQC algorithms, the pace of encryption change has been slower than expected due to a mix of legacy systems, complexity, and the challenge of balancing innovation with security." The results of the 2025 Data Threat Report indicate that while there have been improvements in the overall security posture of organisations, further efforts will be required to fully address the risks and operational demands posed by emerging technologies such as generative AI and quantum computing.
Associated Press
21-05-2025
- Business
- Associated Press
Data Center Power Infrastructure Market Analysis Report 2025: Focus on Power Supply Architecture, AI Specific Data Center Requirements, Cloud Infrastructure, GaN Applications
DUBLIN--(BUSINESS WIRE)--May 21, 2025-- The 'Data Center Power Infrastructure Market - A Global and Regional Analysis: Focus on Power Supply Architecture, AI Specific Data Center Requirements, Cloud Infrastructure, GaN Applications' report has been added to offering. The Global Data Center Power Infrastructure Market is expanding rapidly as organizations modernize their IT environments, add AI-specific workloads, and adopt cloud and hyperscale designs. By 2025, data centers will increasingly prioritize energy-efficient power distribution and supply architectures to handle higher rack densities, mitigate costs, and comply with sustainability mandates. Innovations in GaN-based power solutions, DC distribution, and advanced packaging (e.g., 3D stacking) are reshaping how data centers manage and convert power. Looking further ahead, the drive to accommodate specialized compute (GPU servers, HPC clusters) will intensify the need for robust, flexible power systems. As more operators adopt green energy sources and push for low-PUE (Power Usage Effectiveness) targets, advanced power conversion and distribution solutions become critical to staying competitive and meeting environmental goals. Trend in the Market A prominent trend is the rise of distributed and modular power architectures, particularly in AI-oriented facilities. As compute density grows, data centers adopt local or 'pod-level' power distribution models that minimize loss, simplify scaling, and accommodate diverse workload demands. Driver in the Market Soaring AI and HPC workloads spur higher rack densities, intensifying the need for efficient, high-capacity power solutions. Operators expand power capacity at both the rack and infrastructure levels, adopting next-gen technologies like GaN-based converters to sustain performance and control energy costs. Restraint in the Market Complex integration and higher upfront expenses can slow adoption. Advanced power architecture (e.g., fully DC distribution) requires re-engineering data hall designs, staff training, and robust maintenance procedures, leading some operators to delay or opt for incremental upgrades over radical shifts. Opportunity in the Market Emerging edge data centers and specialized HPC facilities provide a fertile ground for adoption of cutting-edge power infrastructure. As computing moves closer to users (for low-latency services), smaller data centers will need robust, efficient power and distribution solutions customized for limited footprints and unique site conditions. Suppliers offering modular, future-proof architectures can capture these underserved segments. Regional Overview Companies Featured Key Topics Covered: 1. Markets: Industry Outlook 1.1 Data Center Trends: Current and Future Impact Assessment 1.1.1 Data Center Capacities: Current and Future 1.1.1.1 Retrofitting and Brownfield Projects 1.1.1.2 Green Field projects and New Installation 1.1.1.3 Cloud Infrastructure Deployment 1.1.1.3.1 Colocation VS Hyperscale 1.1.1.3.2 AI Workloads 1.1.2 Data Center Power Consumption Scenario 1.1.3 Other Industrial Trends 1.1.3.1 HPC Cluster Developments 1.1.3.2 Blockchain Initiatives 1.1.3.3 Super Computing 1.1.3.4 5G and 6G Developments 1.1.3.5 Impact of Server/Rack Density 1.1.4 Data Center Deployment Market 1.1.4.1 Market by Components 1.1.4.1.1 IT Infrastructure 1.1.4.1.1.1 General Servers 1.1.4.1.1.2 Accelerated or GPU Servers 1.1.4.1.1.3 Storage Systems 1.1.4.1.1.4 Network Infrastructure 1.1.4.1.2 Data Center Physical Infrastructure 1.1.4.1.2.1 UPS Systems and Backup Generators 1.1.4.1.2.2 Electrical Systems 1.1.4.1.2.3 Cooling Equipment 1.1.4.1.2.4 Data Center Management software 1.2 R&D Review 1.2.1 Patent Filing Trend by Country, by Company 1.3 Stakeholder Analysis 1.3.1 Use Case 1.3.2 End User and Buying Criteria 1.4 Market Dynamics Overview 1.4.1 Market Drivers 1.4.2 Market Restraints 1.4.3 Market Opportunities 2. Data Center Power Infrastructure Market (By Application) 2.1 Application Segmentation 2.2 Application Summary 2.3 Data Center Power Infrastructure Market (by Data Center Type) 2.3.1 Hyperscale Data Centers 2.3.2 Colocation and Retail Data Centers 2.3.3 Enterprise Data Centers 2.3.4 Others 2.4 Data Center Power Infrastructure Market (by Application) 2.4.1 Conventional and Non-AI Data Centers 2.4.2 AI Data Centers 3. Data Center Power Infrastructure Market (by Product) 3.1 Product Segmentation 3.2 Product Summary 3.3 Data Center Power Infrastructure Market (by Power Supply Architecture) 3.3.1 Market by Distribution 3.3.1.1 Centralized 3.3.1.2 Distributed 3.3.2 Market by Power Supply 3.3.2.1 Rack Level 3.3.2.1.1 AC-DC 3.3.2.1.2 DC-DC 3.3.2.2 Infrastructure Level 3.3.2.2.1 AC Supply 3.3.2.2.2 DC Supply (not yet used at infrastructure level) 3.3.3 Market by Component 3.3.3.1 Power Supply 3.3.3.1.1 AC/DC and DC/DC Converters 3.3.3.1.2 Multi-Phase Voltage Regulator Modules (VRMs) 3.3.3.1.3 Hot-Swap Power Modules 3.3.3.1.4 Digital Power Control Units 3.3.3.2 Power Distribution and Management 3.3.3.2.1 Power Distribution Units (PDUs) 3.3.3.2.2 Intelligent/Metered PDUs 3.3.3.2.3 Busbar and Busway Systems 3.3.3.2.4 Automatic Transfer Switches (ATS) 3.3.3.2.5 Switchgear 3.4 GaN-Based Power Solutions for Data Centers 3.4.1 Transistors 3.4.2 Modules 3.4.3 Power ICs 3.4.4 Key Players and Their Products 3.5 Component-Level Technology Integration 3.5.1 Advanced Packaging (3D Packaging, SiP, TSV) 3.5.1.1 3D Stacking and Through-Silicon Vias (TSVs) 3.5.1.2 System-in-Package (SiP) Implementations for Servers 3.5.1.3 High-Density Modules for Compute-Intensive Racks 3.5.1.4 Package-Level Thermal Dissipation Considerations 3.5.2 Integrated Power Modules on PCB 3.5.3 On-Chip/On-Board Interconnects 3.5.4 Thermal Interface and EMI/EMC Components 3.5.5 Adoption by Integration Level 3.5.5.1 SoC vs. SiP Adoption Rates in Data Centers 3.5.5.2 Growth Projections for 3D Packaging Technologies 4. Data Center Power Infrastructure Market (by region) 4.1 Data Center Deployment Market (by Region) 4.2 North America 4.2.1 Regional Overview 4.2.2 Driving Factors for Market Growth 4.2.3 Factors Challenging the Market 4.2.4 Application 4.2.5 Product 4.2.6 U.S. 4.2.6.1 Data Center Trends and Capex 4.2.6.2 Market by Application 4.2.6.3 Market by Product 4.2.7 Canada 4.2.8 Mexico 4.3 Europe 4.4 Asia-Pacific 4.5 Rest-of-the-World 5. Markets - Competitive Benchmarking & Company Profiles 5.1 Next Frontiers 5.2 Geographic Assessment 5.3 Company Profiles 5.3.1 Overview 5.3.2 Top Products/Product Portfolio 5.3.3 Top Competitors 5.3.4 Target Customers 5.3.5 Key Personnel 5.3.6 Analyst View 5.3.7 Market Share For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: DATA MANAGEMENT OTHER ENERGY TECHNOLOGY ENERGY INTERNET HARDWARE SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 05/21/2025 07:07 AM/DISC: 05/21/2025 07:06 AM
Business Upturn
20-05-2025
- Business
- Business Upturn
2025 Thales Data Threat Report Reveals Nearly 70% of Respondents in India Identify AI's Fast-Moving Ecosystem as Top GenAI-Related Security Risk
MEUDON, France & New Delhi, Delhi, India: 72% of respondents in India are investing in AI-specific security tools with either new or existing budgets. In India, 68% of respondents identify future encryption compromise as one of the major concerns among quantum computing security threats. Globally, malware remains the top attack type since 2021; phishing rises to second, and ransomware drops to third. Thales today announced the release of the 2025 Thales Data Threat Report , its annual report on the latest data security threats, trends, and emerging topics based on a survey conducted by S&P Global Market Intelligence 451 Research of more than 3,100 IT and security professionals in 20 countries across 15 industries. This year's report found that nearly 70% of organisations in India view the fast-moving ecosystem as the most concerning GenAI security risk, followed by lack of integrity (66%) and trustworthiness (55%). This press release features multimedia. View the full release here: ©Thales The 2025 Thales Data Threat Report results reveal a major focus on the transformative impact of AI, especially GenAI, which relies heavily on high-quality, sensitive data for functions like training, inference, and content generation. As agentic AI emerges, ensuring data quality becomes even more critical for enabling sound decision-making and actions by AI systems. Many organisations across the world are already adopting GenAI, with a third of respondents indicating it is either being integrated or is actively transforming their operations. Organisations Embrace GenAI, Taking on Greater Security Risks Amid Rapid Adoption As GenAI introduces complex data security challenges and offers strategic opportunities to strengthen defences, its growing integration marks a shift among organisations from experimentation to more mature, operational deployment. While most respondents said rapid adoption of GenAI is their top security concern, respondents in the more advanced stages of AI adoption aren't waiting to fully secure their systems or optimise their tech stacks before forging ahead. Because the drive to achieve rapid transformation often outweighs efforts to strengthen organisational readiness, these organisations may be inadvertently creating their own biggest security vulnerabilities. 'The fast-evolving GenAI landscape is pressuring enterprises to move quickly, sometimes at the cost of caution, as they race to stay ahead of the adoption curve,' Eric Hanselman, Chief Analyst at S&P Global Market Intelligence 451 Research, said. 'Many enterprises are deploying GenAI faster than they can fully understand their application architectures, compounded by the rapid spread of SaaS tools embedding GenAI capabilities, adding layers of complexity and risk.' In India, 72% of respondents report investing in GenAI-specific security tools, with 16% using newly allocated budget. Globally, those prioritising AI security are diversifying their approaches: over two-thirds have acquired tools from their cloud providers, three in five are leveraging established security vendors, and nearly half are turning to new or emerging startups. Notably, security for generative AI has quickly risen as a top spending priority, securing the second spot in ranked-choice voting, just behind cloud security. This shift underscores the growing recognition of AI-driven risks and the need for specialised defences to mitigate them. Data Breaches Show Modest Decline, Though Threats Remain Elevated While data breaches remain a significant concern, their frequency has slightly decreased over the past few years. In 2021, 56% of surveyed enterprises across the world reported experiencing a breach, but that figure has dropped to 45% in 2025. Additionally, the percentage of respondents reporting a breach within the last 12 months has fallen from 23% in 2021 to just 14% in 2025. In India, 11% of respondents reported experiencing a data breach recently. Globally, malware continues to lead as the most prevalent threat, maintaining its top position since 2021. Phishing climbed to second place, overtaking ransomware, which now ranks third. When it comes to the most concerning threat actors, external sources dominate—hacktivists hold the top spot, followed by nation-state actors. Human error, while still significant, has dropped to third, down one position from the previous year. Vendors Pressed on Post-Quantum Readiness as Encryption Strategies Are Reassessed The 2025 Thales Data Threat Report reveals that most organisations are increasingly concerned about quantum-related security risks. The top threat, cited by 68% of respondents in India, is future encryption compromise—the risk that quantum computers could eventually break current or future encryption algorithms, exposing data once considered secure. Close behind, 56% identified key distribution vulnerabilities, where quantum advancements could undermine the secure exchange of encryption keys. Additionally, 58% highlighted the 'harvest now, decrypt later' (HNDL) threat, where encrypted data intercepted today could be decrypted in the future. In response, 55% of organisations in India are prototyping or evaluating post-quantum cryptography (PQC) solutions, and 49% are assessing their encryption strategies. Only 40% are placing their trust in telecom or cloud providers to manage the transition. 'The clock is ticking on post-quantum readiness. It's encouraging that three out of five organisations are already prototyping new ciphers, but deployment timelines are tight and falling behind could leave critical data exposed,' Todd Moore, Global Vice President, Data Security Products at Thales, said. 'Even with clear timelines for transitioning to PQC algorithms, the pace of encryption change has been slower than expected due to a mix of legacy systems, complexity, and the challenge of balancing innovation with security.' While this year's survey results indicate improvements in security posture, much more is needed to elevate operational data security to fully support the capabilities of emerging technologies such as GenAI and to pave the way for future innovations. For more information please join our webinar hosted by Eric Hanselman, Chief Analyst at S&P Global 451 Research. About Thales Thales (Euronext Paris: HO) is a global leader in advanced technologies for the Defence, Aerospace, and Cyber & Digital sectors. Its portfolio of innovative products and services addresses several major challenges: sovereignty, security, sustainability and inclusion. The Group invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies. Thales has more than 83,000 employees in 68 countries. In 2024, the Group generated sales of €20.6 billion. About Thales in India Present in India since 1953, Thales is headquartered in Noida and has other operational offices and sites spread across Delhi, Gurugram, Bengaluru and Mumbai, among others. Over 2200 employees are working with Thales and its joint ventures in India. Since the beginning, Thales has been playing an essential role in India's growth story by sharing its technologies and expertise in Defence, Aerospace and Cyber & Digital sectors. Thales has two engineering competence centres in India – one in Noida focused on Cyber & Digital business, while the one in Bengaluru focuses on hardware, software and systems engineering capabilities for both the civil and defence sectors, serving global needs. The Group has also established an MRO (Maintenance, Repair & Overhaul) facility in Gurugram to provide comprehensive avionics maintenance and repair services to Indian airlines and support the growth of the local aviation industry. PLEASE VISIT Thales Group Cloud Protection & Licensing Solutions | Thales Group Cybersecurity Solutions | Thales Group View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
