Latest news with #AMCTheatres
Yahoo
43 minutes ago
- Business
- Yahoo
AMC Theatres announce shocking change that people aren't thrilled about: ‘That's already excessive'
Moviegoers at AMC Theatres are in for a rude awakening starting next month. A few commercials and coming attractions before a movie begins are expected — however, soon enough, AMC Theatres will be delaying the start times of movies even more. On July 1, AMC Theatres — the largest theatre chain in the U.S. and Europe — will be adding one additional commercial on top of the many that they already play after upcoming movie trailers and before the start of a movie. And people are not happy about this news. The news comes as part of a new deal with American cinema advertising company National CineMedia Inc., according to Bloomberg. It's an opportunity for AMC to make some dough — as the movie theater chain will get a cut of the ad sales, as reported on by the outlet. 'While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,' AMC said in a statement, according to The Hollywood Reporter. 'This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits.' The deal is a win-win for both AMC and NCM, as it serves as an opportunity for each company to earn back some of the revenue they lost during the pandemic, when all theatres were shut down. 'For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,' said an AMC rep in a statement to Deadline. 'We've done this through more and better moviegoing enhancements like our significant expansion of PLFs, a greater selection of food and beverage offerings, and the introduction of movie-going merchandise like popcorn buckets and other collectible concession vessels,' the statement explained. Although this news isn't the end of the world — and frankly, could be worse — people on X (formerly Twitter) are acting like it is. 'I show up to every movie 30 minutes after the 'start time', and it is always exactly as the movie is starting. That's already excessive,' said one person. 'How could they possibly run more?' a grumpy X user wrote. 'Gee, great! So, more people will arrive 30 minutes after 'start' time and climb over people in the dark, at the beginning of a film, to avoid the trailers and additional ads! This is why I treasure my aisle seat. I will be arriving much later now,' quipped someone else. 'Glad my area only has Regals,' commented another unhappy person.
New York Post
2 days ago
- Business
- New York Post
AMC Theatres announce shocking change that people aren't thrilled about: ‘That's already excessive'
Moviegoers at AMC Theatres are in for a rude awakening starting next month. A few commercials and coming attractions before a movie begins are expected — however, soon enough, AMC Theatres will be delaying the start times of movies even more. On July 1, AMC Theatres — the largest theatre chain in the U.S. and Europe — will be adding one additional commercial on top of the many that they already play after upcoming movie trailers and before the start of a movie. Advertisement Buckle up moviegoers — you're in for a long ride before your movie even begins, starting next month. Christopher Sadowski And people are not happy about this news. The news comes as part of a new deal with American cinema advertising company National CineMedia Inc., according to Bloomberg. Advertisement It's an opportunity for AMC to make some dough — as the movie theater chain will get a cut of the ad sales, as reported on by the outlet. 'While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,' AMC said in a statement, according to The Hollywood Reporter. 'This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits.' Advertisement The deal is a win-win for both AMC and NCM, as it serves as an opportunity for each company to earn back some of the revenue they lost during the pandemic, when all theatres were shut down. 'For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,' said an AMC rep in a statement to Deadline. 'We've done this through more and better moviegoing enhancements like our significant expansion of PLFs, a greater selection of food and beverage offerings, and the introduction of movie-going merchandise like popcorn buckets and other collectible concession vessels,' the statement explained. Although this news isn't the end of the world — and frankly, could be worse — people on X (formerly Twitter) are acting like it is. Advertisement 'I show up to every movie 30 minutes after the 'start time', and it is always exactly as the movie is starting. That's already excessive,' said one person. 'How could they possibly run more?' a grumpy X user wrote. 'Gee, great! So, more people will arrive 30 minutes after 'start' time and climb over people in the dark, at the beginning of a film, to avoid the trailers and additional ads! This is why I treasure my aisle seat. I will be arriving much later now,' quipped someone else. 'Glad my area only has Regals,' commented another unhappy person.
Business Insider
3 days ago
- Business
- Business Insider
You're about to get ads right before the movie at AMC too
You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an agreement with National CineMedia that will give AMC a slice of the revenue from these ads, which the company describes as "vital" to its post-pandemic recovery. Rivals including Regal and Cinemark have been playing pre-show ads since 2019. AMC had held out over fears of alienating movie fans. AMC said in a statement that its competitors had not suffered "any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits." AMC said last month it would start offering 50% off tickets on Wednesdays for members of its loyalty scheme in a bid to boost midweek attendance, alongside an improved selection of food and beverages. Revenues fell 9% to $862 million in the first quarter for AMC, while attendance at US theaters fell 11%. Total US box office takings stood at nearly $3.4 billion by the end of May, per Comscore data — 26% higher than the same period last year. A $4.2 billion haul is being forecast by the data provider for period from the first weekend in May to the Labor Day weekend in early September, Screen Daily reported. That could beat 2023's " Barbenheimer" summer when ticket sales reached almost $4.1 billion.
Time of India
4 days ago
- Entertainment
- Time of India
Salma Hayek celebrates 25 years of Dogma: Calls playing Serendipity a 'gift'
It may be hard to believe, but it has already been 25 years since Hollywood diva inked her memory as Serendipity in the adventure comedy, "Dogma" in our minds. Commemorating the milestone, Hayek shared a post on her Instagram with a video of the song "Candy Girl" from the movie. Tired of too many ads? go ad free now She further dropped some snippets from the film, recalling her journey as Serendipity. Calling the role a gift, Hayek wrote on the photo-sharing app, "It's been 25 years since Dogma hit theatres - and what a wild, unforgettable ride it was. Playing Serendipity was a gift I'll always treasure: a character full of fire, wit, and chaos in the best way." Inside Salma Hayek's 58th Birthday: Gorgeous Photos, Yacht Fun, and Warm Wishes from Gal Gadot, Priyanka Chopra, and More Showing her gratitude for director and her co-stars, the stunner added, "Grateful to @thatkevinsmith for this one-of-a-kind film, and to my brilliant co-stars - , , Chris Rock, and the irreplaceable Alan Rickman." Talking about the film's re-release, she concluded, "From yesterday Dogma is back on the big screen for a limited time... and I still can't believe I was part of something so bold." Marking the 25th anniversary of the religious satire, "Dogma" once again reached the big screen on June 5. AMC Theatres and Iconic Events organized a national tour for the film in 25 cities for the limited release. Initially released in 1999, "Dogma" revolves around two fallen angels who discover a loophole in Catholic doctrine that allows them to return to Heaven. However, their plan faces challenges from some unlikely heroes, including a faith-struggling woman, the erased 13th Apostle, Jay, and Silent Bob, as their actions can prevent the apocalypse. Along with Hayek, the project also features Ben Affleck, Matt Damon, Linda Fiorentino, Alan Rickman, and Chris Rock in crucial roles, along with others.
Los Angeles Times
4 days ago
- Entertainment
- Los Angeles Times
With ‘Dogma's' re-release, director Kevin Smith's prayers for his cult classic have been answered
For more than a quarter century, director Kevin Smith has tried to resurrect 'Dogma,' his religious satire about two fallen angels looking to get back into heaven. Recently, his prayers for the 1999 comedy were finally answered. On Thursday, the movie got a theatrical re-release across 1,500 AMC Theatres screens in honor of its 25th anniversary. Technically, the milestone was last year. But the second coming of a movie that brought us one of Ben Affleck and Matt Damon's best on-screen collaborations and an A-list comedic ensemble — including George Carlin, Chris Rock, Janeane Garofalo and Alan Rickman — not to mention the meme-worthy, winking 'Buddy Christ,' warrants a long-awaited hallelujah. 'It's got a good legacy to it,' Smith said of the film. 'It's become the 'umbrella film' for me. The umbrella film is the movie that no matter what you do, even if you make s— that people don't like, they won't crucify you — pun intended — because you made a movie that they like.' Though the sparkling period of Smith's career is largely defined by 1994's 'Clerks' and 1997's 'Chasing Amy,' his fourth film, 'Dogma,' steeped in irreverence and hilarity centered around his former Catholic faith, is still considered one of his classics. The movie debuted at Cannes in 1999. He returned to the renowned film festival last month, when the comedy played in the Cannes Classics section, just days before sitting down with The Times on camera to discuss 'Dogma's' whirlwind re-release. In the interview, the director, writer and actor recounts how the movie was saved by filmmaker and actor Alessandra Williams, who raised money to buy the film from Miramax earlier this year, decades after it was acquired and shelved by disgraced producer Harvey Weinstein. Weinstein sold Smith's film, along with a trove of others, to Williams to help pay for his legal defense, Smith said. In collaboration with Iconic Events, the film has since been remastered in 4K for its screening tour and is being shown in select AMC theaters. Smith is well-seasoned when it comes to touring his old films, pairing the screenings with Q&As and stand-up performances throughout the live presentations. It took little time for him to book a sold-out, 20-city tour aimed at getting fans fired up to come see 'Dogma' once again under much different (and safer) circumstances. 'Even with getting people aware of the movie this time around, it's not as fraught with peril as it was back in the day,' Smith said, referring to the death threats, protests and 400,000 pieces of hate mail he said the movie garnered from Christian extremists who denounced what they believed to be the film's mockery of their faith. 'You Jews better take that money you stole from us and start investing in flak jackets,' Smith said while closing his eyes and reciting one of the letters from memory. 'We're coming because we're coming in there with shotguns. Signed, Your Brothers in Christ.' Though the controversy of the film has definitely waned, the inspiration behind the film remains steadfast, Smith said. 'To me, it plays like a kid really trying to celebrate his faith after having grown up in a church where every Sunday, everyone seemed to be mourning it. So I think [people hopefully see it] for what it is. It's a love letter to spirituality.'
