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The Pitch: The marathon business and grand plans for Cork's showcase race
The Pitch: The marathon business and grand plans for Cork's showcase race

Irish Examiner

time29-05-2025

  • Business
  • Irish Examiner

The Pitch: The marathon business and grand plans for Cork's showcase race

A recent report about the value of the world's leading marathons found that the combined worth of the top 50 races contributed $5.2bn to their host cities. The Brand Finance research analysis found that just seven events – listed as the Abbott World Marathon Majors – were responsible for half of this value - $2.7bn, with the Chicago Marathon the most valuable of all, economically impacting the city to a cash positive of $627m. This is exclusive subscriber content. Already a subscriber? Sign in Subscribe to access all of the Irish Examiner. Annual €120€60 Best value Monthly €10€4 / month Unlimited access. Subscriber content. Daily ePaper. Additional benefits.

Nahyan bin Zayed honours Emirati runner Salem Al Hashemi
Nahyan bin Zayed honours Emirati runner Salem Al Hashemi

Al Etihad

time23-05-2025

  • Sport
  • Al Etihad

Nahyan bin Zayed honours Emirati runner Salem Al Hashemi

23 May 2025 12:06 ABU DHABI (ALETIHAD)His Highness Sheikh Nahyan bin Zayed Al Nahyan, Chairman of the Board of Trustees of the Zayed Charitable and Humanitarian Foundation and Chairman of the Abu Dhabi Sports Council, has honoured Emirati runner Salem Abdullah Al Hashmi, a member of the Abu Dhabi Running Team, in recognition of his remarkable achievement in completing the Abbott World Marathon Majors — one of the most prestigious and challenging series in the global long-distance running Hashmi successfully completed all six races in the series with an average finish time of under three major marathons in which Al Hashmi participated include the New York Marathon in November 2023, the Boston Marathon in April 2024 where he achieved his fastest time of 2 hours and 53 minutes, followed by the Berlin Marathon in September 2024, the Chicago Marathon in October 2024, the Tokyo Marathon in March 2025, and the London Marathon in addition to these achievements, Al Hashmi also participated in several other international and regional races, including the ADNOC Abu Dhabi Marathon, the Dubai Marathon, the Barcelona Marathon, and the Valencia Marathon — reflecting a distinguished and accomplished athletic the meeting, His Highness Sheikh Nahyan bin Zayed Al Nahyan praised Al Hashmi for his exceptional dedication and efforts, noting that this achievement embodies the spirit of determination and perseverance that defines the Emirati people and their ability to represent the nation at the highest international levels. His Highness emphasised that Al Hashmi's outstanding performance in this elite global series serves as an inspiration to young athletes and further strengthens the role of both community and competitive sports within the Highness affirmed that supporting national talents across all sectors — particularly in sports — remains a top priority for the Abu Dhabi Sports Council, in line with the vision of the wise leadership, which continues to invest in empowering athletes and promoting further stressed that success stories like that of Al Hashmi reflect the fruitful outcomes of investment in grassroots and professional sports alike. They also serve as evidence of Emiratis' ability to compete and succeed in the world's toughest athletic arenas, thanks to the nation's supportive environment and strategic Highness Sheikh Nahyan bin Zayed Al Nahyan also received members of the Abu Dhabi Sports Council team and commended their exceptional efforts in organising impactful community events. His Highness highlighted the important role such events play in raising awareness about the benefits of sport, encouraging active and healthy lifestyles, and discovering and nurturing local talent within a motivating and supportive atmosphere. He expressed his appreciation to all teams and departments for their unwavering dedication and commitment to fulfilling the emirate's ambitious sporting and social his part, Al Hashmi expressed his heartfelt gratitude to His Highness Sheikh Nahyan bin Zayed Al Nahyan for the honour, affirming that the unwavering support of the UAE's leadership and the continuous encouragement of the Abu Dhabi Sports Council played a vital role in turning this sporting dream into reality. He described his participation in the marathons of New York, Boston, Berlin, Chicago, Tokyo and London as a unique experience and a significant challenge that contributed immensely to his athletic development and global Hashmi also acknowledged the importance of the support and encouragement he received from his teammates in the Abu Dhabi Running Team, in addition to his regular participation in the community races organised by Abu Dhabi Sports Council. These races, he noted, offer an ideal environment for nurturing talent and are a major driver for excellence and commitment in Hashmi, who works as an engineer at TAQA Distribution, began his athletic journey as a football player in the youth categories of Al Wahda Club, before transitioning into recreational running. Over time, he has evolved into one of the UAE's leading marathon athletes, successfully balancing a professional career with sporting achievements — making him a role model in combining personal ambition with national pride.

UAE runner Abdulla completes Great Wall Marathon to support children battling cancer
UAE runner Abdulla completes Great Wall Marathon to support children battling cancer

Gulf Today

time19-05-2025

  • Sport
  • Gulf Today

UAE runner Abdulla completes Great Wall Marathon to support children battling cancer

Abdulla Bin Hajar Al Shehhi has become the first Emirati to complete the Great Wall Marathon in China one of the most demanding races in the world, known for its challenging terrain and more than 5,164 steps along the historic Great Wall, one of the Seven Wonders of the World. But for Abdulla, this race was never about records. It was about purpose. Inspired by the strength of children fighting cancer, he dedicated his run to them, partnering with Al Jalila Foundation and YallaGive to launch an awareness and fundraising campaign supporting treatment and research for childhood cancer. 'Running the Great Wall Marathon wasn't about personal achievement,' Abdulla said. 'It was about standing with children facing the toughest battles. Every step I took was for them.' The race, known for its unforgiving climbs and extreme conditions, tested both body and spirit. Completing it was a deeply personal milestone for Abdulla, one that he hopes shines a light on a greater cause. This journey follows his earlier accomplishment of completing all six Abbott World Marathon Majors, becoming the first Emirati to do so. But for Abdulla, these milestones are not about collecting medals, they're about using sport as a platform to inspire, to raise awareness, and to give back. His story serves as a reminder that every step, no matter how difficult, can carry the power to make a difference.

TCS ranked 45th most valuable brand globally, valued at USD $57.3bn
TCS ranked 45th most valuable brand globally, valued at USD $57.3bn

Techday NZ

time16-05-2025

  • Business
  • Techday NZ

TCS ranked 45th most valuable brand globally, valued at USD $57.3bn

Tata Consultancy Services (TCS) has been ranked 45th among the world's top 100 most valuable brands in the Kantar BrandZ Most Valuable Global Brands 2025 Report, with a calculated brand value of USD $57.3 billion and a reported 28% year-on-year growth. The Kantar BrandZ global ranking, now in its 20th year, highlights TCS's increased brand equity, favourability and global awareness, with the company now positioned amongst the most prominent organisations across all sectors. According to the report, TCS's latest brand value growth marks a pronounced increase in its global recognition. An independent brand audit conducted by Momentum-ITSMA found that the TCS brand achieved a 95% aided awareness rating among business executives across 26 countries, a significant rise from the 29% result polled in 2010. The report attributes this surge to ongoing brand building efforts, including wide-reaching sports partnerships, customer-focused innovation, and sustained marketing. Martin Guerrieria, Head of Kantar BrandZ, commented, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners." "TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." The company's growth has been partly attributed to its sponsorship of 14 global running events, which includes five of the seven Abbott World Marathon Majors, among them the TCS Sydney Marathon, TCS New York City Marathon and TCS London Marathon. These events attracted over 600,000 runners in 2024, generated USD $2.25 billion for local economies, and raised USD $279 million for charitable causes. According to TCS, the brand experienced a 30-point gain in brand familiarity and a 40-point lift in brand consideration, the highest among all key sponsors in the sector. Abhinav Kumar, Chief Marketing Officer at TCS, reflected on the recognition, stating, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform." "Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." TCS's brand growth strategy draws upon a commitment to 'humanising technology' and forming strong relationships with communities, clients, and partners worldwide. The company has advanced initiatives such as developing the first-ever digital twin heart of a professional runner and deploying AI systems to navigate complex business scenarios. Its partnership with Jaguar, notably through the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, is positioned to enhance its profile at the intersection of advanced engineering and sustainability. The company's brand strength has also been demonstrated through client satisfaction and the employer brand. In 2025, TCS was ranked as the top IT service provider in Europe for customer satisfaction by Whitelane Research, and designated a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America by the Top Employers Institute. This recognition extends a period of success for TCS, having retained the top spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings for the third year in a row. With Indian heritage and a global approach, TCS remains active in prominent industry forums, engaging in discussions on artificial intelligence, digital transformation, and sustainability, while growing its social and digital media presence. The Kantar BrandZ Most Valuable Global Brands report is published annually and evaluates the strength and impact of brands using a combination of financial data and consumer insights. The ranking is regarded as an important benchmark, reflecting major shifts in consumer preferences and market dynamics.

TCS brand valued at $57.3 billion by Kantar, ranked 45th globally; Infosys at 73rd with $33.09 billion
TCS brand valued at $57.3 billion by Kantar, ranked 45th globally; Infosys at 73rd with $33.09 billion

The Hindu

time15-05-2025

  • Business
  • The Hindu

TCS brand valued at $57.3 billion by Kantar, ranked 45th globally; Infosys at 73rd with $33.09 billion

Tata Consultancy Services, India's tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar, a London firm that analyses and values brands. TCS now ranks 45th brand globally, in a list of 100 that includes the world's most prominent brands across industry sectors, according to Kantar BrandZ Most Valuable Global Brands 2025 Report. Apple, Google and Microsoft took the first three positions with brand values of $1,299.65 billion, $944.137 billion and $944.13 billion, respectively. Other Indian brands Indian brands that found a place in the Kantar list included HDFC Bank (56th), Bharti Airtel (66th) and Infosys (73rd). Brand HDFC Bank was valued at $44.95 billion, Bharti Airtel at $37.09 billion, and Infosys was valued at $33.09 billion. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29%, which the same audit polled in 2010. This growth in brand value and equity highlighted TCS's sustained brand-building efforts, including high-impact global sports partnerships, customer-centric innovation and consistent marketing excellence, said the report. Martin Guerrieria, Head of Kantar BrandZ, said, 'TCS's performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS's strategic sponsorship programmes continue to build a strong global presence and community around its brand.' TCS's rise in brand value was rooted in its long-term commitment to humanising technology through experiences that inspire, innovations that transform, and relationships that go the distance, the survey found. According to data released by Kantar, TCS also sponsors 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contribute $2.25 billion to local economies in 2024, raising $279 million for charitable causes.

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