Latest news with #AdamMosseri
Yahoo
16 hours ago
- Yahoo
IG 總監不再兼管 Threads ？據報 Meta 任命高管 Connor Hayes 為 Threads 負責人
兩年前推出的 Threads 或許已成為大家每日手機中必開的 Apps 了嗎？（至少小編是的），現在這個以「文字為主」的社交媒體平台迎來人事變動，據報 Meta 生成式 AI 產品副總裁 Connor Hayes 將接手管理 Threads。 Axios 報導 Meta 已任命 Meta 高層主管 Connor Hayes為 Threads 的負責人，這對僅推出兩年的 Threads 屬一個重要的里程碑。一直以來 Threads 都是由 Instagram 負責人 Adam Mosseri 所主導，而想開 Threads 帳戶的話是需擁有 Instagram 帳戶才可。突顯出兩者的連帶關係。不過自 Threads 社群快速壯大後，現時每月活躍用戶數已超過 3.5 億人的情況下，慢慢趨向獨立，有自己的成長方向是正常不過。Adam Mosseri表示，Connor Hayes 上任後仍會向他報告，畢竟 Threads 仍然屬於 Instagram 團隊的一部份，但考慮到 Threads 的發展已成熟，他們認為現時需要一位專注於推動 Threads 向前發展的獨立領導者。換人領頭的 Threads 會走向怎樣的變化的確令人期待，或許會更快帶來不同的功能，而演算法部份也勢必會有一定程度的改變。 更多內容： Axios Threads 正式引入廣告，最後一片社交淨土消失了？ 緊貼最新科技資訊、網購優惠，追隨 Yahoo Tech 各大社交平台！ 🎉📱 Tech Facebook： 🎉📱 Tech Instagram： 🎉📱 Tech WhatsApp 社群： 🎉📱 Tech WhatsApp 頻道： 🎉📱 Tech Telegram 頻道：
Yahoo
2 days ago
- Yahoo
Adam Mosseri 退位讓賢？據報 Meta 任命高管 Connor Hayes 為 Threads 負責人
兩年前推出的 Threads 或許已成為大家每日手機中必開的 Apps 了嗎？（至少小編是的），現在這個以「文字為主」的社交媒體平台迎來人事變動，據報 Meta 生成式 AI 產品副總裁 Connor Hayes 將接手管理 Threads。 Axios 報導 Meta 已任命 Meta 高層主管 Connor Hayes為 Threads 的負責人，這對僅推出兩年的 Threads 屬一個重要的里程碑。一直以來 Threads 都是由 Instagram 負責人 Adam Mosseri 所主導，而想開 Threads 帳戶的話是需擁有 Instagram 帳戶才可。突顯出兩者的連帶關係。不過自 Threads 社群快速壯大後，現時每月活躍用戶數已超過 3.5 億人的情況下，慢慢趨向獨立，有自己的成長方向是正常不過。Adam Mosseri表示，Connor Hayes 上任後仍會向他報告，畢竟 Threads 仍然屬於 Instagram 團隊的一部份，但考慮到 Threads 的發展已成熟，他們認為現時需要一位專注於推動 Threads 向前發展的獨立領導者。換人領頭的 Threads 會走向怎樣的變化的確令人期待，或許會更快帶來不同的功能，而演算法部份也勢必會有一定程度的改變。 更多內容： Axios Threads 正式引入廣告，最後一片社交淨土消失了？ 緊貼最新科技資訊、網購優惠，追隨 Yahoo Tech 各大社交平台！ 🎉📱 Tech Facebook： 🎉📱 Tech Instagram： 🎉📱 Tech WhatsApp 社群： 🎉📱 Tech WhatsApp 頻道： 🎉📱 Tech Telegram 頻道：
TechCrunch
4 days ago
- Business
- TechCrunch
Meta appoints generative AI VP to run Threads
In Brief Meta appointed Connor Hayes, Meta's VP of product for generative AI, to become the head of Threads, per Axios. Until now, Instagram head Adam Mosseri has been in charge of Threads. But the platform has grown into more than a side product of Instagram, necessitating additional leadership. Though Threads only launched in 2023, its mobile daily active user (DAU) numbers are fast approaching those of X, according to market intelligence provider Similarweb. Currently, Threads is averaging around 115 million DAUs on mobile, with X's DAU numbers reaching around 132 million. TechCrunch has reached out to Meta for comment. Image Credits:Similarweb
Engadget
5 days ago
- Business
- Engadget
Threads is testing Facebook account sign-ups
Threads is testing letting you sign up with a Facebook account rather than an Instagram account. The new option, spotted by Social Media Today , doesn't appear to be widely available yet, but is already mentioned in a Meta support article. Besides making it easier for people who don't have an Instagram account to quickly create an account on Meta's X and Bluesky competitor, this new Facebook sign up option should influence the kind of posts and ads that get recommended to you. "Signing up to Threads with your Facebook account helps unlock features that work across Threads and Facebook, like using the same login info to access both apps," Meta writes in a support article. "If you create a Threads profile with your Facebook account, we'll combine your info across Threads and Facebook." Encouraging users to build their Threads profile using the information and followers they had on Instagram was one of the ways Meta quickly grew its Threads user base. It hasn't always led to the best experience on Threads, though. As it turns out, growth-obsessed Instagram users produce fairly shallow text posts. And because most people's Instagram accounts are associated with their Threads profile, they get served a lot of that subpar engagement bait by default. If you came to Threads looking for the relative wit of X, you'd come away pretty disappointed. Letting you sign up with Facebook will likely have its own shortcomings (namely, modern Facebook is pretty spammy, too), but it at least acknowledges that what people want from Instagram is different from what they want from Threads. Meta has made a concerted effort as of late to establish Threads as more of an independent entity. Adam Mosseri, the head of Instagram at Meta, shared that the company planned to remove "the Instagram graph import from the onboarding flow" back in November 2024. Threads also started testing using its own separate direct messaging inbox in June, after relying on Instagram DMs since launch.
Yahoo
6 days ago
- Business
- Yahoo
Threads Tests Option to Sign-Up for an Account by Using Your Facebook Profile
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on new ways to grow the Threads userbase, Meta's testing a new option that enables users to sign-up to the app by using their Facebook profile, instead of cross-linking their IG account. That'll provide another easy connection option, enabling incoming Threads users to populate their Threads graph based on their Facebook account info instead of their Instagram connections. As explained by Meta: 'Signing up to Threads with your Facebook account helps unlock features that work across Threads and Facebook, like using the same login info to access both apps. If you create a Threads profile with your Facebook account, we'll combine your info across Threads and Facebook.' In its overview of the option, which is not available to everyone just yet, Meta says that for users who sign up using their Facebook account, it'll display ads on Threads based on your Facebook info, and your profile information and activity across accounts. It'll also use your Facebook data to recommend relevant content on Threads, which is something that Threads has actually removed from its IG connection. Back in November, Instagram chief Adam Mosseri noted that: 'We're removing the Instagram graph import from the onboarding flow. We've been running a test for a while now and it looks like people actually prefer their experience if they build a different graph on Threads than the graph that they had on Instagram.' This was a key early growth hack for Threads, in that by enabling users to create a Threads profile from their IG account, that saved them the effort of having to re-enter all of their account info, while also populating their feed with content based on their IG engagement. But as Threads learns more about user behaviors, it's becoming clear, as Mosseri notes, that both apps are used in very different ways, which is why Threads has been gradually moving away from this linkage, at least in terms of initial interest prompts. But clearly, it's still a value-add to some degree, and maybe, your Facebook graph will better align with what you're interested in on Threads. As noted, it's another way to expand Threads' userbase, by prompting non-IG users on Facebook to also sign-up for an account. And given that Facebook has around a billion more users than Instagram, that's a big audience that Meta can tap into to boost Threads' audience. As of April, Threads was up to 350 million active users, and closing in fast on X's 600 million actives, with Threads remaining high on the app download charts, and by some measures, even exceeding X in terms of time spent. Indeed, just last week, Similarweb reported that Threads is now only trailing X by 17 million daily active users, in terms of mobile usage. X still has the lead on web, and SimilarWeb's numbers are indicative, not all-encompassing. But the trend data shows that Threads is clearly on track to match or supersede X in the near future. A push to recruit Facebook users, then, could provide a valuable boost, and see Threads' numbers really start to lap at Elon and Co.'s heels. I mean, Threads rose to 100 million sign-ups in record time due to its linkage with IG. I wonder whether Facebook will have a similar effect. The option to sign-up for Threads with your Facebook credentials is currently in test mode, and is not available to all users, while some users can also now sign up for Threads without an IG account. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
