Latest news with #AdamSchmidt
Cision Canada
6 days ago
- Business
- Cision Canada
Activate Celebrates Milestone 50th Location, Continuing Rapid Global Expansion
WINNIPEG, MB, Aug. 6, 2025 /CNW/ -- Activate, the world's first active gaming facility and viral social media sensation, is proud to announce the opening of its 50th location, marking a major milestone in the brand's meteoric rise and continued growth across the globe. "Opening our 50th location is more than just a number–it's a testament to this team's incredible vision to reinvent immersive gaming and our players' passion for Activate," said Adam Schmidt, Co-Founder and CEO of Activate. Since opening its flagship location in Winnipeg in 2017, Activate has rapidly expanded across North America - now operating in 18 states across the U.S. – and internationally, with locations in Dubai, London, and soon France, Germany, Norway, Denmark, Mexico and more. The company currently welcomes more than 3.9 million players globally, with plans to open 200 locations over the next decade. Activate's immersive gameplay, fusing physical activity with cutting-edge technology offering players real-time brain and body challenges in digitally responsive game rooms like the viral Mega Grid., continues to set the brand apart in a crowded leisure market. This modern approach has fueled remarkable growth, earning Activate the top spot on The Globe and Mail's Top Growing Companies 2024 list with an impressive 1,105% growth rate over three years. Its latest opening in Pembroke Pines, Florida further underscores this momentum, following its recent recognition as the #1 Leisure and Entertainment brand on the Financial Times list of The Americas' Fastest Growing Companies 2025, based on a 209% compounded annual growth rate between 2020 and 2023. For more details on Activate's dynamic gaming experience, visit or follow @activategames on Instagram and TikTok. ABOUT ACTIVATE Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively or compete against each other while tracking their achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., London, UK, and Dubai. To join the active gaming movement, visit Activate and follow us on social media:
Axios
02-06-2025
- Entertainment
- Axios
Activate gaming centers to open first Arizona location
An interactive gaming center with locations throughout the U.S. and around the globe is coming soon to Arizona. State of play: Activate, which bills itself as "the world's first active gaming facility," is bringing its immersive, interactive experience to the Valley. Its first Arizona location is set to open June 17 at 4848 E. Cactus Rd., near PV, the redevelopment of the former Paradise Valley Mall. Zoom in: The more than 12,000-square-foot gaming center will have 13 high-tech rooms that feature interactive digital games and physical activities. Gaming rooms include Mega Laser, Strike and Control and Mega Grid, which has become a TikTok phenomenon. Groups of two to five players compete, using electronic wristbands to track scores and progress across each room. What they're saying: "We're excited to introduce a completely new kind of entertainment to Arizona — one that fuses cutting-edge technology with physical gameplay to create an immersive experience unlike anything else in the state," Activate co-founder and CEO Adam Schmidt said in a press release.
Yahoo
20-03-2025
- Business
- Yahoo
Activate and Hadrena Join Forces to Revolutionize Entertainment in France, Spain, Belgium, The Netherlands, Luxembourg, and Portugal
The first location set to open this summer! WINNIPEG, MB / / March 20, 2025 / Activate, the world's first active gaming facility, is expanding its immersive entertainment experience across Europe. This milestone marks a major step in Activate's global growth and is driven by a strategic partnership with Hadrena, a leading innovator in the location-based entertainment (LBE) industry across the U.S. and Europe. "At Activate, we've always aimed to revolutionize entertainment by making gaming more active, immersive, and social," says Adam Schmidt, CEO of Activate. "Expanding our European footprint is a major milestone, and Hadrena's expertise in the LBE industry makes them the perfect partner. With their impressive portfolio of 130+ leisure centers, they share our vision for redefining entertainment." Hadrena first discovered Activate through its viral presence on social media, particularly its popular Mega Grid game. Sarah Lion, Hadrena's innovation director, experienced Activate at American Dream in the U.S. and immediately recognized its potential as a game-changer in the action gaming and challenge room sector. After her visit, Lion eagerly presented Activate to her colleagues, who were onboard with the idea, excited to be part of this game-changing experience. "Activate represents the future of action games, seamlessly combining technology with physical activity to engage players in a unique and replayable way," said Edouard Malnoy, CEO of Hadrena. "As we expand our portfolio of innovative leisure experiences, introducing Activate to Europe aligns perfectly with our ambition to redefine leisure. Its universal appeal and scalable model make it a perfect fit for Hadrena's ambition to lead the European market in innovative entertainment." Since its founding in 2017, Activate has transformed the entertainment industry by seamlessly blending physical activity with high-tech gaming. Activate currently has 40 locations across North America, Dubai and London, with 15 more under construction worldwide including Norway, Denmark, Germany, and Kuwait. With licensing agreements in over 20 countries, Activate plans to open 200 additional locations globally over the next 10 years. The first Activate venue in France is scheduled to open in early summer 2025 at Imagipark, a premier leisure mall in Val d'Europe, near Paris. This location will serve as a launchpad for Activate's continued European expansion, with future locations planned for Spain, Belgium, the Netherlands, Luxembourg, and Portugal. For more information on Activate and its expansion, visit or follow @activategames on social media for the latest updates. ### EDS: Click here for high-res assets. ABOUT HADRENA Hadrena is a leader in the location-based entertainment industry in the U.S. and Europe, operating 130 entertainment venues and aiming to reach 1,000 centers by 2032. Its portfolio includes action games, virtual reality experiences, family entertainment centers, and kids' playgrounds. For more information, visit Hadrena online. LinkedIn: @Hadrena Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively, compete against, earn coins, and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., the UK and Dubai. To join the active gaming movement, visit Activate and follow us on social media: Facebook: @activategames Instagram: @activategames TikTok: @activategames LinkedIn: @activategames Contact Details Tanya Williams+1 Company Website SOURCE: ACTIVATE View the original press release on ACCESS Newswire Sign in to access your portfolio
