Latest news with #AdobeFirefly
Yahoo
17-05-2025
- Business
- Yahoo
Adobe announces price increases for Creative Cloud apps
Adobe (ADBE) on Thursday said that Creative Cloud for individuals plans are changing for customers in North America on June 17. 'At Adobe, we're always evolving our products to make them better for our customers, and we've continued to build new features and enhance product workflows and performance. We're also expanding your toolbox to better support your creative process – from ideation through to final delivery. The Creative Cloud plans for subscribers in North America (United States, Canada, and Mexico) are changing to give users the flexibility to select the plan that best fits their needs. At this time, there will be no changes to Creative Cloud plans for customers in all other regions and countries outside of North America. Learn more about the impacts to Creative Cloud plans for customers residing outside of North America.' The Creative Cloud All Apps plan will be renamed Creative Cloud Pro for individuals and Creative Cloud Pro for students and teachers. These plans will also include new benefits such as: Unlimited access to standard image and vector generation features including Generative Fill in Photoshop. Additional generative credits for premium video and audio generation features including Image to video, Translate video, and Translate audio in Adobe Firefly and Generative Extend in Premiere Pro. Ability to create multiple boards in Firefly Boards, the new concepting and mood-boarding tool in Adobe Firefly. The company said the price of Creative Cloud Pro will increase to $69.99/month from $54.99/month for the individual version, and to $99.99/month for teams. Quickly and easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks straight to you inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See today's best-performing stocks on TipRanks >> Read More on ADBE: Disclaimer & DisclosureReport an Issue Early notable gainers among liquid option names on May 16th Adobe names Louise Pentland chief legal officer Insider Sales Shake Verizon, JPMorgan, Adobe, P&G, Strategy Adobe (ADBE) Strikes New Deal with U.S. Government Looking for Exposure to Salesforce Stock (NYSE:CRM)? Try These Two ETFs
Yahoo
16-05-2025
- Business
- Yahoo
Was Jim Cramer Right About Adobe (ADBE) Stock?
Back in 2024, on May 14, a caller on the Mad Money show asked about Adobe Inc. (NASDAQ:ADBE), concerned about its 20% decline year-to-date and underperformance relative to its price targets at the time. The caller specifically wanted to know whether to hold or sell ahead of its upcoming earnings, to which Cramer replied with: "No no no no, it's really the cheapest I've seen. And a lot of this is — it's down 20% year — a lot of this is because [of the] belief that they weren't able to buy this Convergent, and that they have too expensive a suite offering and they have to cut the price of the suite offering. You know Shantanu Narayen's going to figure this one out. Now I don't know how he's going to figure it out. I don't have an answer for him. But I'm betting. I'm not running Adobe, and I know that he's a smart person, and therefore I'm backing with him. At the level of 475, give or take like 10 or 15 points. So there I go.' Cramer's support for Adobe was misplaced, with the stock falling 16.07% since he urged investors to back the CEO. Adobe Inc. (NASDAQ:ADBE) is a multinational software company known for its Creative Cloud suite, powering digital content creation across design, marketing, and publishing. Addressing the company again in April, Cramer highlighted some possible reasons for the stock's fall, saying: "Adobe, what a great company. Its stock is down almost 35% from its high set last year […] Adobe has come up with a few AI tools of its own headlined by Adobe Firefly - it's a Lamborghini, wow! It's a really impressive technology. But the problem is OpenAI can also do these things too. So is Adobe being hurt or helped by AI? It's really hard to say. […] I'm not sure I'd stick my neck out for Adobe with its generative AI threats." While we acknowledge the potential of ADBE to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than ADBE and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. Sign in to access your portfolio
Campaign ME
06-05-2025
- Business
- Campaign ME
‘AI is accelerating, but so must human creativity'
Artificial intelligence (AI) is accelerating, but so must human creativity. In the rapidly evolving marketing landscape of the GCC, and Saudi Arabia specifically, AI is no longer experimental. It is now part of our day-to-day workflows, whether it is utilised for image generation and automated copywriting or consumer behaviour prediction and campaign performance analysis. OpenAI's Sora now can deliver cinematic content from a single line of text, while production pipelines are being simplified by Adobe Firefly, and platforms such as Midjourney and Runway help teams creatively visualise and edit video in minutes. Not only is speed and volume changing agencies and internal teams, so is accessibility. AI is already delivering real business value through efficiency, scale and cost optimisation, which leads marketers to one critical question: where does human creativity stand in all the AI advancements, and where does it retain its competitive advantage? You can't automate insight While AI delivers executional efficiency, it still lacks lived experiences. It can simulate behaviour and tone, but it cannot interact with consumers or products in real environments. This matters because the most relevant marketing strategies in our region are fundamentally built on contextual understanding, cultural relevance and consumer observations. These come from teams who have interacted with consumers, experienced the products and interpreted local nuances. Human ideation remains essential because the most impactful ideas still emerge from the ground up and are shaped by real-world observations. AI should be a creative partner, not a replacement In practice, I believe AI should be used to support ideation, not substitute it. According to the 2024 AI Marketing Report survey, 70.6 per cent of the 1,290 marketers polled believe AI can outperform humans in key marketing tasks. However, only 34.1 per cent of marketers report significant improvements in their outcomes from AI. This demonstrates that while AI can drive operational efficiency, human creativity still plays an essential role in delivering impactful results. We've seen brands such as Coca-Cola embrace AI to enhance creative campaigns without letting it replace the human element. Coca-Cola utilised AI-enabled tools to personalise advertisements in real time based on consumer behaviour to create relevant content without sacrificing the company's brand values. This is a positive example of using AI as a tool to amplify creativity, not as a substitute for the insights that come from real-world experience. Clear boundaries are now a strategic best practice With generative content comes new risks. Deepfakes, algorithmic bias and content duplication are no longer theoretical; they are relevant concerns that affect brand trust and market credibility. I believe it is critical for organisations to define the boundaries of AI's role early and clearly. This includes determining where automation is needed, and where human validation is mandatory. These decisions need to be built into creative operations, not handled retroactively. In markets such as Saudi Arabia and the wider GCC, authenticity isn't just a creative choice, it's a core requirement. Audiences expect brands to be genuine and aligned with their values, making it essential to build trust through every interaction. Aligning innovation with national vision Across the region, governments are actively shaping the digital economy with forward-looking strategies. Initiatives such as Saudi Vision 2030 and the UAE's Digital Economy Strategy show us that innovation must have a context: our cultural identities and national goals of development must coexist within the modern digital era. The marketing and advertising industry will need to evolve alongside this shift. It's important that tech adoption doesn't move faster than cultural relevance or brand integrity. At the end of the day, creativity grounded in local culture and audience insight will always feel more authentic and credible than AI-generated content with no real connection to either. Looking ahead: The strategic role of AI in a human-centred future AI is accelerating and will continue to evolve, and it is not unreasonable to assume the future of AI may involve systems getting closer to a human experience in the application of AI, the technology itself and robots with human capabilities. The technology may eventually facilitate human-like experiences in an array of environments that we have not yet seen in real-world experiences. Until we reach the point where AI or humanoids can physically interact with products or environments like we do, the strategic advantage is going to remain with humans owning insights. In this next phase of marketing, AI's role will continue to complement human ideation. Our ability to truly understand culture, behaviour and context cannot be replicated by AI, regardless of how advanced it is getting. AI can assist, but it cannot replace the lived experience of creatives, who engage with the world firsthand. By Najib Sabbagh, Founder and CEO, SSUP World
Techday NZ
30-04-2025
- Business
- Techday NZ
Adobe & NFL expand partnership to boost fan engagement with AI
Adobe has announced an expansion of its partnership with the National Football League (NFL) to become an Official Partner ahead of the 2025 NFL Draft, focusing on delivering enhanced personalised fan experiences using Adobe's AI and creative technologies. The collaboration will utilise the Adobe Experience Platform, Adobe Firefly, and Adobe Express to increase fan engagement across the NFL and its 32 clubs. These tools are expected to empower fans to generate and share content themed around their favourite teams and players, introducing new NFL-themed templates for customisation across social and digital channels. The initiative will also enhance live event experiences through the NFL OnePass app, which will enable fans to receive content tailored to their specific interests and preferences in real time. In addition, over 140 NFL Live Content Correspondents will leverage Adobe Creative Cloud tools to produce real-time content from the field, including video and photo updates from every game and exclusive creator content. This expanded partnership builds upon the NFL Technology Innovation Hub, a programme aimed at integrating emerging technologies in all aspects of professional football, with a particular emphasis on engaging fans across multiple platforms and locations. According to Tim Ellis, Chief Marketing Officer of the NFL, the partnership puts personalised fan experiences at the forefront. "Everything we do starts with the fan — and today's fans, especially the next generation, want to engage on their terms, in ways that are deeply personal, expressive, and uniquely their own. Through our expanded partnership with Adobe, we're unlocking new levels of creativity, connection, and customisation that empower fans to not only feel closer to the game but also become creators and storytellers of their own NFL journeys." Through the Adobe Experience Platform, the NFL and its clubs will orchestrate communications based on known fan interests and digital behaviours across properties such as the NFL App, and NFL OnePass. Adobe Journey Optimizer, Firefly, Adobe Customer Journey Analytics, and Adobe Workfront will support project management, audience and campaign development, creative production, performance optimisation, and localisation. Fan-generated storytelling is a focal point of the partnership. Supporters will have access to new NFL-themed templates via Adobe Express, allowing them to remix, download or share personalised content to celebrate their teams and players. This initiative marks the first time fans can directly participate in content creation using such tools across NFL platforms. For live event experiences, the NFL OnePass app will incorporate Adobe technology to deliver curated and individualised content to attendees. Alongside this, fans and content creators are encouraged to use custom NFL-themed Adobe Express templates to express their enthusiasm both online and during events. The league's content strategy will also benefit from the expansion of the Live Content Correspondents programme, with more than 140 correspondents using Adobe Creative Cloud applications such as Photoshop, Lightroom, Premiere Pro, and Express. These teams are responsible for the rapid creation and distribution of content that appears in brand channels, providing fans with immediate and diverse viewpoints from games and league events. Adobe's technology will also feature in annual initiatives such as "My Cause, My Cleats," where select NFL players use Adobe products like Firefly and Express to design custom footwear that highlights causes they support. This project is intended to simplify the creative process for players, boosting the visibility of charitable initiatives during dedicated weeks of the season. Beyond the NFL, Adobe currently works with other prominent sports organisations including Major League Baseball, the National Women's Soccer League, PGA TOUR, and the Adobe Women's Football Association Cup on similar projects to advance digital fan engagement. Fans will have opportunities to interact with Adobe-powered features and experiences throughout the 2025 NFL season as part of the league's ongoing digital transformation strategy. The partnership is part of the NFL's international expansion and appeal to a new generation of followers, utilising creative and customer experience technology to foster connection and engagement.
Forbes
24-04-2025
- Business
- Forbes
Adobe Max London Sees Launch Of A Slew Of New Creative Cloud Upgrades And Features
The latest generation of Adobe Firefly can create images and videos with more detail than ever ... More before. This image was created from a prompt asking for a "cinematic studio photograph of a tiger jumping forward illuminated by gelled lights." Today sees Adobe Max London taking place at Magazine London where users and developers all meet up to discuss everything Adobe and find out what's new from one of the world's biggest names in creative software. Adobe has used Max London to announce its latest Firefly app which combines the company's commercially safe Firefly models as well as offering its customers a choice of also using models from third parties like Google and OpenAI. This lets creators generate, create and produce images, videos, audio, vectors and designs with a wider range of AI models. Adobe's new commercially safe and production-ready generative AI models include the hyper-realistic Firefly Image Model 4. This latest version offers exceptional detail along with the Firefly Video Model which brings lots of pro-level creative control. Firefly now includes the all-new Firefly Boards in public beta so creators can now collaborate with an AI-first surface for mood boarding and exploring creative concepts. Adjust Colors is another new Photoshop feature that makes the process of adjusting color, hue, ... More saturation and lightness in images easier and seamless, with instant color adjustments. Adobe Max London also sees Photoshop launching Firefly-powered AI features like Composition Reference in Text to Image. This new feature unlocks controls for getting creative by generating assets with the same structure and visual arrangement as a reference image. Also new is Select Details, which makes it faster and more intuitive to select things like hair, facial features and clothing. Adjust Colors is another new Photoshop feature that makes the process of adjusting color, hue, saturation and lightness in images easier and seamless, with instant color adjustments. There is also a reimagined Actions panel in beta which provides suggestions for smarter workflows. Adobe Express is also getting upgrades with the addition of advanced video, animation and on-brand tools that let creators do more with their designs, illustrations and footage. These tools include Clip Maker which can instantly convert long video footage into social-length clips. The latest update to Adobe Express brings advanced video, animation and on-brand tools that let ... More creators do more with their designs, illustrations and footage. Dynamic Animation in Express can animate still images with a single click, while Enhance Speech can remove distracting background noise for a more polished and professional quality sound. Generate Video uses text and image prompts to generate custom and commercially safe b-roll or background footage. Generate Similar is another new feature and it can instantly generate plenty of variations of a reference image. Adobe says the new features can help creative professionals work quickly across new mediums to extend the reach and impact of their content. It also makes things easier for small business owners, teachers, marketers and others who want to boost the quality and impact of their social, digital and marketing posts. The latest Adobe Illustrator is also getting upgrades that deliver new AI-generation tools along with speedier performance. Firefly-powered Generative Shape Fill and Text to Pattern can help designers jumpstart their design process and customize concepts in their style. Adobe says the Menu access is now more responsive, so designers can start their projects more quickly and can complete tasks up to five times faster. Firefly text to image can create a variation on a theme. Firefly can now work with other AI models ... More from third parties like Google and OpenAI. InDesign doesn't get overlooked either and has been upgraded to deliver new Firefly-powered image generation along with productivity tools. Generative Fill (beta) transforms vector graphics into artwork from simple text prompts. Creators can convert PDFs into editable InDesign files. Math Expressions let creators place complex mathematical notations directly into layouts. Lightroom has some new tools for editing and sharing photos on both desktop and in the mobile app. All-new Select Landscape in Lightroom and Lightroom Classic automatically detects and creates masks for common landscape elements like water, plants, sky and more. Additionally, Lightroom Mobile and Web have new sharing capabilities. Upgrades to Quick Actions also make it simple to retouch group photos with precision and control. Adobe's Premiere Pro video app now has new tools for generating, editing and searching footage at high speed. Firefly-powered Generative Extend is now generally available and production ready with support for 4K and vertical video. The Media Intelligence feature helps editors find relevant clips by searching terabytes of footage in seconds. Meanwhile, Caption Translation can instantly localize captions in 27 languages. With the latest updates to Adobe Premiere Pro, Firefly-powered Generative Extend is now generally ... More available and production ready with support for 4K and vertical video. Upgrades also come to Adobe Fresco with a new 'created without generative AI tag' which can be included in an image's Content Credentials to protect an author's rights. Fresco also can link exports directly to social media accounts. Finally, Adobe is launching the Adobe Content Authenticity app (public beta) which offers a free tool to let creators choose which information is attached to their work via Content Credentials. It includes verified identity (powered by Verified on LinkedIn) and social media accounts. Creators can include a tag in their Content Credentials to state they don't want generative AI models to train on their work. You can find out more about Adobe software and the Adobe Max London event here.
