Latest news with #Advertiser
CairoScene
03-08-2025
- Business
- CairoScene
Content Creators in the UAE Now Require an Advertiser Permit
Visitors must apply for a three-month Visitor Advertiser Permit through a UAE-approved agency - even if you're just visiting for a few days. Aug 03, 2025 There is a new rule in the UAE for anyone posting promotional content on social media: get a permit first. This includes paid and unpaid ads, and applies to both residents and visiting content creators. The rule takes effect after a three-month grace period starting July 30th. Visitors must apply for a three-month Visitor Advertiser Permit through a UAE-approved agency, which can be renewed once. The standard permit will be issued free for the first three years and is required for all individuals engaged in digital advertising, whether they represent themselves, a brand, or a client. Those under 18 involved in awareness, educational or cultural content are exempt, but their activities must follow the legal age classification. Individuals promoting their own products or businesses through personal accounts are also exempt. Permits must be linked to the registered social media account, and the permit number clearly shown. No one is allowed to lend out their registered accounts to others for advertising purposes. Only accounts registered with the Media Council can post advertisements legally. Content creators have until October 30th to comply. After that, the permit becomes mandatory.
Campaign ME
30-07-2025
- Business
- Campaign ME
UAE Media Council launches Advertiser Permit for social media content creators
The UAE Media Council has launched an official Advertiser Permit required for individuals who publish promotional content on social media platforms, whether their content is paid or unpaid. The Advertiser Permit seeks to enhance the quality of content, increase the sector's attractiveness for investment, and attract skilled professionals and creative talents in content creation. The application process for the advertiser permit is now live on the UAE Media Council's official page. The permit also aims to safeguard the rights of both members of the society and content creators by introducing clear mechanisms for regulating advertising activity, thereby reinforcing the principles of transparency and professionalism, and cementing the UAE's position as a leading hub for advertising content production. Timelines for compliance with the Advertiser Permit regulations Her Excellency Maitha Majed Al Suwaidi, CEO of Strategy and Media Policy Sector at the UAE Media Council, shared that the permit will come into effect in three months. This will give social media content creators sufficient time to align their status and obtain the necessary approvals to ensure compliance with the new regulations. The permit will be mandatory for all individuals working in the digital advertising space. HE Al Suwaidi added that the permit will be granted free of charge for the first three years, and that existing valid permits will remain effective until expiry, with renewal applications available thereafter. She called on companies and institutions to engage only with individuals licensed by the Council, in line with professional standards and to ensure the quality of advertising content and protect public interest. Obligations of those acquiring the permit Pursuant to the decision, the account holder is required not to violate media content standards. The permit number must be clearly displayed on social media accounts and platforms. No advertisement may be published except through an account registered with the Council and linked to the permit granted to the permit holder. The account holder must not allow any other person or party to advertise through the account registered with the Council. Approval must be obtained from the relevant authorities prior to publishing the advertisement, whenever the relevant legislation requires such approval. Exemptions for the Advertiser Permit The UAE Media Council also shared that certain exemptions to the advertiser permit. This includes: Individual who promotes a product or service of their own or a company they own through their personal account, Individuals under the age of 18 who engage in educational, athletic, cultural, or awareness activities, provided that the activity aligns with the age classification prescribed under the relevant legislation. Visitor Advertiser Permit The new framework requires visiting content creators to apply for a Visitor Advertiser Permit. The applicant must be registered as a Visitor Advertiser through a licensed advertising or talent management agency authorised to operate in the UAE and approved by the Council. The Visitor Advertiser Permit will be valid for three months, renewable once for an additional three months. HE Al Suwaidi also confirmed that Visitor Advertiser Permits will be activated in parallel with the full implementation in three months, with the official list of approved advertising and talent agencies to be announced at a later stage. A transformational milestone His Excellency Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, stated that the launch of the Advertiser Permit marks a pivotal step in evolving the regulatory ecosystem for advertising activities across digital platforms. It reflects the Council's vision of building an integrated media model that aligns with digital advancements and strengthens media governance by establishing clear standards that protect public rights and define responsible, professional relationships between content creators, advertisers and audiences. He noted that the permit contributes to building a media environment rooted in transparency and credibility, by outlining clear guidelines for advertising practices that bolster user trust and align with the ongoing shifts in the digital media space. HE Al Shehhi emphasised that the UAE has successfully positioned itself as a global platform for content creators, leveraging a flexible legislative framework, advanced infrastructure, and a regulatory environment that fosters innovation and competitiveness — making the country a top destination for creatives and digital professionals from around the world. HE Al Shehhi said, 'We are committed to supporting the content economy as a vital component of the future economy and a key driver of growth in the digital era. We believe creative talent is the cornerstone of this rapidly growing sector, both locally and globally.' He added, 'That's why we are focused on updating legislation and launching strategic initiatives that foster an enabling environment for individuals and companies, while strengthening the sector's contribution to the national economy in alignment with the UAE's future vision and ambitions.'
TAG 91.1
30-07-2025
- Business
- TAG 91.1
UAE launches 'advertiser permit' to regulate social media promotions
All content creators will need a mandatory "advertiser permit" for social media promotions, whether paid or unpaid, the UAE Media Council announced on Wednesday. The permit will come into effect in three months and will be granted once content creators register on It will be free of charge for the first three years, with renewal applications available thereafter. The permit numbers must be clearly displayed on the accounts, with adverts posted only after approvals from the Council. Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, stated that "Advertiser Permit" will "protect public rights and define responsible, professional relationships between content creators, advertisers, and audiences". Individuals who use their personal accounts to promote their own product or service or company, will be exempted from the rule. It will also be extended to individuals under the age of 18 who engage in educational, athletic, cultural or awareness activities, provided it meets age guidelines. Maitha Majed Al Suwaidi, CEO of Strategy and Media Policy Sector at the UAE Media Council, called on companies and institutions to engage only with individuals licenced by the council. The new framework also requires visiting content creators to apply for a 'Visitor Advertiser Permit' that will be valid for three months and renewed once for an additional three months. Registrations will be through licenced advertising or talent management agencies authorised to operate in the UAE and approved by the Council. The UAE Media Council has launched the "Advertiser Permit" to regulate advertisements published by individuals on social media platforms, whether paid or unpaid. This step aims to develop a flexible regulatory environment that keeps pace with the rapid transformations in the… — UAEGOV (@UAEmediaoffice) July 30, 2025 Objectives of 'Advertiser Permit' ▲ Regulate and develop advertising content economy ▲ Enhance competitiveness of digital advertising sector ▲ Encourage individual and institutional investment and attract content creators to the country ▲ Protect the public from misleading or non-compliant advertisements Conditions and Requirements for 'Advertiser Permit' ▲ A permit is mandatory to publish advertising content on social media ▲ Minimum age requirement is 18 (with possible exceptions for certain age groups based on terms and conditions) ▲ Applicants must obtain a trade license in electronic media from the relevant authorities (for citizens and residents). ▲ For those under 18: the activity license must be issued under the name of a legal guardian ▲ Visitors may obtain a "advertiser" permit through a licensed agency in the UAE ▲ Applications for the permit can be submitted through the website: ▲ The permit will be granted free of charge for the first 3 years
The Citizen
30-07-2025
- Sport
- The Citizen
Game on! Be a Sport scores support
The Boksburg Advertiser's Be a Sport drive recently received a welcome boost from Ward 22 Councillor Madelaine Muller and Lesa Schoeman from SNT Sports. Muller received a donation of sports equipment, including a box full of footballs and cricket gear, from SNT Sports, which she then contributed to the Advertiser's ongoing initiative. The items were officially handed over to the Advertiser by DA activist Adele Coetzee on behalf of Muller. This publication extends its sincere thanks to Muller and Schoeman for their generous support. Make a difference – donate today You can still get involved by donating new or gently used sports equipment. All contributions will be distributed to clubs, schools, and non-profit organisations in need. Drop-off points: Caxton Local Media, 20 Sydney Road, Ravenswood, Hoërskool Dr EG Jansen, Laerskool Concordia, and Laerskool Baanbreker, until July 31. If your club, school, or organisation would like to benefit from the items collected, send an email to [email protected]. Also Read: #BeASport: Get those donations of sports equipment in! Also Read: Be a Sport! We need all that sports equipment you no longer use!
News.com.au
13-07-2025
- Entertainment
- News.com.au
South Australia's biggest footy fan of 2025: Nominate now to prove your passion for the game
Do you barrack harder than anyone else in South Australian football crowds? Do you bleed your team's colours? It's time to put your passion to the test. The Advertiser on the hunt for the state's biggest footy fan and we're calling on all SA football tragics to nominate no matter what side they support. We've already crowned the state's top Auskicker or the year with five-year-old Crow fanatic Hugh O'Donnell refusing to share his prize with his Port supporter dad. Whether you've painted your house in club colours, not missed a game in decades or have a lucky scarf that's practically heritage-listed – we want all diehard fans to throw their guernsey in the ring. Nominate yourself or a mate who lives and breathes footy by filling out the form below. Bragging rights are up for grabs – it's time to kick some goals off the field. Nominations will close on Tuesday, July 22 at 8am with finalists being put to a vote. Find the full terms and conditions here. Could the Hooper trio be SA's biggest footy fans? They may be small, but this pint-sized cheer squad packs a big punch when it comes to footy fever. Stephen, 8, Thomas, 6, and Florence 'Flossie' Hooper, 4, are third-generation Crows tragics – proudly carrying the red, blue and gold baton handed down from their dad, Gordon, and embraced wholeheartedly by their American-born mum Ellen. 'We are a family of Crows fans because everyone in our family are Crows fans – this has been passed down through the generations,' Ellen said. And while Ellen grew up in a house of diehard New York Yankees supporters, she knew marrying into the Hooper family came with one important condition – back the Crows or bust. 'I went to a game nearly 20 years ago when I first visited Australia, and I've been converted ever since,' Ellen said. 'In my family, it would be completely unacceptable not to support the Yankees, so I can appreciate the need for me to also support the Crows.' From watching every game on television – sometimes twice if it's a big win – to packing the family into the car for AFLW matches, the Hoopers are always game-day ready. 'Daddy loves talking about when the Crows won back-to-back grand finals (in 1997 and 1998),' Flossie said. 'Dad always tries to take us to the games,' Thomas added. 'But we do watch every game on TV together.' Stephen, who plays for the Brighton Bombers, got to meet one of his footy heroes last year – and he's never forgotten it. 'I love Tex, the Fog, Keaysey and Rankine … they're my favourite,' Stephen said. 'Fogarty came to my club's training once last year and I got his autograph.' Do you know someone as footy-mad as the Hooper Trio?
