Latest news with #Ajrakh
Fashion Network
4 days ago
- Business
- Fashion Network
Jaypore launches 33rd India store in Chandigarh
Aditya Birla Fashion and Retail Ltd's artisanal lifestyle brand Jaypore has launched its 33rd exclusive brand outlet in India, marking its entry into the Chandigarh market. The new store is located in Sector 7C, a key retail destination in the city. "Punjab, we've arrived- with craft in our hands and gratitude in our hearts," announced Jaypore on Facebook. "Every motif holds memory, every weave carries the voice of a Karigar who learned from the ones before. Beyond these doors lies not a store, but a sanctum of skill, where heritage whispers and Karigari live on. Which story will you take back with you? Come discover yours." With this opening, Jaypore brings its curated selection of handcrafted apparel, silver jewellery, home décor, and accessories to Chandigarh's shoppers. The brand's collections are rooted in Indian craft traditions and highlight techniques such as Chikankari, Ajrakh, Ikat, and Jamdani, reimagined for modern consumers, according to its website. Jaypore's store design is conceptualised to reflect its ethos of culturally grounded elegance, providing a retail experience that blends heritage with contemporary appeal. The brand collaborates with over 70 craft clusters across the country, supporting artisans while offering customers a diverse selection of designs, In Fashion Business reported. The Chandigarh store is part of Jaypore's ongoing national expansion and reinforces its commitment to showcasing India's craft legacy through retail. As Jaypore continues to grow its offline footprint, the business announced that it seeks to connect a wider audience with India's artisanal traditions.
Fashion Value Chain
24-05-2025
- Lifestyle
- Fashion Value Chain
Fabindia Celebrates Handcrafted Charm in New Campaign
Fabindia, the iconic lifestyle brand synonymous with Indian artisanal heritage, has launched its new campaign titled 'Beautiful Imperfections'. This initiative pays tribute to the soulful irregularities of handcrafted items, redefining them not as flaws but as marks of authenticity and human connection. Inspired by age-old techniques such as Dabu, Ajrakh, Bagru, Bagh, handblock printing, and tie & dye, the campaign highlights how each piece is shaped by generations of craftsmanship. From natural dye-making to intricate block carving and resist printing, artisans from Gujarat, Rajasthan, and Madhya Pradesh infuse individuality into every creation. These traditional methods, free of machines, ensure that no two pieces are alike—each carries a distinct story of place, process, and person. Fabindia's collection spans apparel, home décor, and accessories in rich hues of indigo, earthy tones, and vibrant reds, evoking an emotional, tactile experience rooted in Indian culture. The campaign reinforces that true beauty lies in intentional, slow creation, where small imperfections elevate rather than diminish value. Available now in Fabindia stores and online at the collection invites you to embrace the charm of imperfection.
Fashion Network
22-05-2025
- Business
- Fashion Network
FabIndia bolsters handicraft focus with new campaign
Lifestyle and fashion brand FabIndia has launched a new campaign titled 'Beautiful Imperfections' to bolster its focus on handicrafts and artisanal traditions by showcasing the human touch in handmade goods. The initiative reinforces the brand's commitment to craftsmanship, positioning handmade goods as unique expressions of heritage and authenticity. Inspired by techniques such as Dabu, Ajrakh, Bagru, Bagh, handblock printing, and tie-dye, the campaign celebrates subtle imperfections as markers of individuality and soul, FabIndia announced in a press release. These crafts, primarily practised in Gujarat, Rajasthan, and Madhya Pradesh, involve artisans at every stage, from preparing natural dyes and carving printing blocks to hand-printing and washing fabrics. 'Today's consumers seek a meaningful bond with the things they wear and own," said a spokesperson for FabIndia in a press release. "'Beautiful Imperfections' reminds us that true beauty is found not in flawlessness, but in the unique imperfections that come from creating with slowness, intention, and heart- celebrating the charm and authenticity that imperfection brings to every piece." The brand has highlighted the nuances of each craft in the campaign, such as slight misalignments in Ajrakh resist printing or the manual dyeing techniques in tie-dye, noting that no two items are identical. Available in stores and online, FabIndia's new collection spans apparel, accessories, and home décor in tones of deep indigo, vibrant red, soft pastels, and earthy hues. FabIndia currently operates over 340 stores across 127 Indian cities and 13 outlets internationally.
Fashion Network
19-05-2025
- Entertainment
- Fashion Network
Shrijan blends fashion and art in New Delhi
'Shrijan – The Birth Of A Craft' brought an array of textile art pieces to the Innovation Gallery in Delhi's National Crafts Museum and Hastakala Academy to blend the lines between fashion and art while celebrating both indigenous Indian crafts and current creatives. 'This showcase brings together elements of fashion, craft, art, and culture," the development commissioner for handicrafts Amrit Raj told Elle India about the initiative. Curated by Sunil Sethi, chairman of the Fashion Design Council of India, in collaboration with Craftroots and supported by DC Handicrafts under the Ministry of Textiles, the showcase explores the transformation of traditional techniques into contemporary expressions. Shrijan frames craft as a metaphor for birth and renewal, using textiles and textures to reflect creation, growth and transformation. The exhibit features cotton, silk, Mashru, velvet, Kutchi weaves and Ajrakh fabrics, with techniques ranging from hand embroidery and aari work to crochet, mud art, bamboo knotting and LED integrations. "The Final Layer- an evocative installation where bamboo canes, thread balls, and hand embroidery come together in a gown that symbolises collective emotion and unity," the FDCI announced on Facebook, sharing images of an art piece from the exhibition. "Each element is meticulously crafted, reflecting the shared rhythm of creation and the beauty of craftsmanship." Many of the featured pieces were created by rural artisans from Gujarat, supported by Craftroots, a platform that works with over 35,000 craftspeople across India. 'We wanted the artisan to be the hero,' said Sethi about the exhibit.
