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Entrepreneur
06-05-2025
- Business
- Entrepreneur
Why are Indians Trusting AI?
The higher adoption and trust of AI in emerging economies is likely due to the greater relative benefits and opportunities AI offers in the regions, according to a KPMG AI report Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. From healthcare and finance to education and entertainment, AI technologies are becoming more integrated into daily life. In India, AI adoption is accelerating, and the potential for AI to drive economic growth and societal benefits is immense. As much as 76 percent Indians are willing to trust AI, significantly higher than their global counterparts at 46 percent, according to a KPMG AI study. The reason? In emerging countries three in five people trust AI systems, while in advanced countries only two in five trust them. The higher adoption and trust of AI in emerging economies is likely due to the greater relative benefits and opportunities AI offers in these regions and the increasingly important role these technologies play in a country's development. Akhilesh Tuteja, Partner and Head, Clients and Markets and Head of Technology, Media and Telecommunications at KPMG in India said "India stands at the cusp of a remarkable AI-powered future. With 90 percent of Indians expressing approval of AI and 94 percent anticipating a wide range of benefits, the data reflects a strong sense of optimism about what AI can achieve for the country. This enthusiasm points to current transformation and a hopeful trajectory where AI enhances accessibility, productivity, and innovation across sectors. At the same time, concerns around risks—like reduced human connection—highlight the importance of thoughtful, responsible AI governance. These insights offer a valuable lens into how India can harness AI for inclusive and ethical growth." Almost 67 percent Indian respondents felt they couldn't complete their work without the help of AI and 97 percent Indians intentionally use AI at work. In a recent interaction with Entrepreneur India, Arundhati Bhattacharya, president and CEO, Salesforce South Asia said that Agentic AI can reduce 40 percent repetitive work and lead to more human connections. When compared to the last study of 17 countries conducted prior to the release of AI tools, it reveals that people have become less trusting and more worried about AI as adoption has increased. However, with 90 percent Indians accepting and approving of AI, it highlights that India is more optimistic and excited than worried about AI. On the flip side, 78 percent of Indians are concerned about negative outcomes from AI. People are also worried about the authenticity of content. Almost 71 percent of the people surveyed are unsure to trust online content as it can be AI-generated. Indians strongly believe in AI regulation, almost 48 percent of the surveyed people agree to having a compliance structure in place. There is a strong expectation for a comprehensive regulatory approach to AI in India, indicating a proactive stance towards managing AI's impact on society. The high levels of trust and acceptance of AI in India suggest a significant potential for AI to drive economic growth and innovation, positioning India as a leader among emerging economies in AI adoption and integration.
Indian Express
06-05-2025
- Business
- Indian Express
76% Indian employees willing to trust AI, 90% report increased efficiency: KPMG study
Artificial Intelligence (AI) is making rapid advances in various fields around the world. A recent study by KPMG has revealed that 76 per cent Indians are willing to trust AI. According to the report, 90 per cent of respondents admitted that AI improved accessibility and effectiveness are making AI a transformative force in the country. Also, 78 per cent said that they are concerned about the negative outcomes from AI with 60 per cent experiencing a loss of human interaction due to AI. While 67 per cent respondents felt that they couldn't complete their work without the help of AI, 97 per cent Indians admitted that they intentionally use AI at work. 'India stands at the cusp of a remarkable AI-powered future. With 90 per cent of Indians expressing approval of AI and 94 per cent anticipating a wide range of benefits, the data reflects a strong sense of optimism about what AI can achieve for the country. This enthusiasm points to current transformation and a hopeful trajectory where AI enhances accessibility, productivity, and innovation across sectors,' said Akhilesh Tuteja, head of technology at KPMG in India. Tuteja added that at the same time, concerns around risk such as reduced human connection highlight the importance of thoughtful, responsible AI governance. 'These insights offer a valuable lens into how India can harness AI for inclusive and ethical growth.' The finding was published in the report titled 'Trust, attitudes and use of Artificial Intelligence: A global study 2025' led by Professor Nicole Gillespie, Chair of Trust at Melbourne Business School at the University of Melbourne and Dr Steve Lockey, a research fellow at Melbourne Business School in collaboration with KPMG. The study surveyed over 48,000 people from across 47 countries between November 2024 and January 2025. The latest report from KPMG sheds light on how Indian users perceive and use AI, underscoring opportunities and challenges in the AI landscape. 'The public's trust of AI technologies and their safe and secure use is central to sustained acceptance and adoption.' said Gillespie. Key findings Among the 58 per cent of employees who intentionally use AI, 31 per cent use it weekly or daily globally. When it comes to India, 93 per cent of employees report that their companies use AI, and 97 per cent intentionally use AI at work. However, the use of AI is also bringing complex challenges for organizations. Nearly half of the employees worldwide admit to using AI in ways that go against company policies, including uploading sensitive company information into free public AI tools. In India, 67 per cent of employees feel they couldn't accomplish their work without AI, and 81 per cent rely on AI outputs without verifying their accuracy. At the same time, globally, 66 per cent rely on AI output without evaluating the accuracy, and 56 per cent are making mistakes in their work due to AI. In India, 70 per cent of employees have used AI in inappropriate ways, 73 per cent have made mistakes due to AI, and 72 per cent have used AI in ways that contravene company policies and guidelines. According to the report, what makes these risks challenging to manage is that over 57 per cent of employees worldwide hide their use of AI and present AI-generated work as their own. When it comes to India, as many as 83 per cent of companies have an AI strategy in place, 86 per cent offer training in responsible AI, and 80 per cent have policies governing the responsible use of AI. 'The findings reveal that employees whose use of AI at work is delivering performance benefits but also opening up risk from complacent and non-transparent use. They highlight the importance of effective governance and training and creating a culture of responsible, open and accountable AI use,' said Gillespie. On the other hand, 82 per cent of employees in India reported that AI has increased their efficiency and improved the quality of their work. As many as 77 per cent noted increased revenue-generating activity. However, over 44 per cent also reported increased workload, stress, and pressure.
