Latest news with #AlexandruCostin
Forbes
8 hours ago
- Business
- Forbes
Adobe Firefly Gets More Third-Party AI Models And Unveils New Mobile App
Adobe is rapidly expanding its Partner Model Integration Program with new AI models from Google, ... More OpenAI and Black Forest Labs. Software giant Adobe says it is now adding more image and video models from third parties like Ideogram, Luma AI, Pika and Runway to Adobe Firefly. These new models are part of Adobe's Partner Model Integration Program and join AI models from the likes of Google, OpenAI and Black Forest Labs. All models will be available in the latest version of Adobe's Firefly Boards. Adobe has also announced that Google's latest text-to-image model, Imagen 4 will also join the program and will be available in Firefly's Text-to-Image feature Veo 3 and will be integrated into both the Text-to-Video and Image-to-Video features. These new models will give content creators even more choice and flexibility for experimenting with AI models. All models will all be available from within Adobe's trusted workflow without users having to leave Firefly or switch to other apps. Alexandru Costin is vice president of Generative AI, Adobe Partner Model Integration says: 'We built the Firefly app to be the ultimate one-stop shop for creative experimentation—where you can explore different AI models, aesthetics, and media types all in one place. Every new partner model we add gives creators even more flexibility to experiment, iterate, and push their ideas further.' Uses can now use the Adobe Firefly mobile app and then switch back to the desktop version when they ... More get back to the office. Adobe says that no matter which model a creator opts to use and upload from within its products, the content will never be used to train generative AI models. This has always been true with Adobe's Firefly models but it's also an essential condition of Adobe's third-party partnership agreements. As part of Adobe's commitment to transparency, Content Credentials are automatically appended to any AI-generated content produced within Firefly so the user will always know when something was created with a Firefly or one of its partner models. Thanks to these partnership agreements, Adobe's customers now get access to all the models via a single Adobe sign-in and plan, so there's no need to juggle separate accounts or have separate subscription plans. Today, Adobe is also unveiling innovations to Firefly Boards for creative professionals and their teams to access new ways of developing and collaborating on hundreds of concepts across multiple media formats… and all in one place. Firefly Boards give access to Adobe's commercially safe Firefly models as well as the growing roster of partner models The latest additions will help unlock more creativity and flexibility. These latest innovations in Firefly Boards include Generate Video which adds videos generated by Adobe's commercially safe Firefly Video model and partner models, including Google Veo, Ray2 by Luma AI and Pika's text-to-video generator, directly to a Board. Users can make Iterative Edits to images and then experiment and make further edits to images with conversational text prompts using Black Forest Labs' Flux.1 Kontext and OpenAI's image generation capabilities. Test prompts can easily be turned into video clips using the new Firefly Mobile app. Another new feature is the ability to bring order to ideas with a single click. Boards can neatly organize all the visual elements into a clean and presentation-ready layout. Users can also link Adobe documents so that any updates or changes are made in other Adobe apps automatically, syncing to Boards content. Adobe is expanding its mobile offering with the launch of the Firefly mobile app for iOS and Android. The new apps bring AI-first creativity to creators no matter where they are. For example, users can generate images and video from anywhere using popular generative AI features, including Generative Fill, Generative Expand, Text to Image, Text to Video, Image to Video. Just like the desktop Firefly app, creators will have the flexibility to choose between using Adobe's commercially safe Firefly models or partner models from Google and OpenAI, depending on their creative needs for Text to Image, Text to Video and Image to Video. Anything that's created in the Firefly mobile app will automatically sync with the creator's Creative Cloud account. This means they can start creating on a mobile device and then switch over to desktop when they get back to the office. Alternatively, work that was begun on a desktop can be continued on the move by switching over to the Firefly mobile app.
Phone Arena
10 hours ago
- Phone Arena
Adobe's main generative AI app is now available on iOS and Android
– Alexandru Costin, VP, Generative AI, Adobe, June 2025 Receive the latest iOS news By subscribing you agree to our terms and conditions and privacy policy Generative Fill Generative Expand Text to Image Text to Video Image to Video Adobe Firefly for mobile | Images credits: Adobe Speaking of which, Adobe announced a new list of AI models in the Firefly partner ecosystem, so if you're planning to use the app on your phone, here are the choices: Image Models : Black Forest Lab's Flux 1.1 Pro and Flux.1 Kontext; Ideogram's Ideogram 3.0, Google's Imagen 3 and Imagen 4; OpenAI's image generation model, and Runway's Gen-4 Image : Black Forest Lab's Flux 1.1 Pro and Flux.1 Kontext; Ideogram's Ideogram 3.0, Google's Imagen 3 and Imagen 4; OpenAI's image generation model, and Runway's Gen-4 Image Video Models : Google's Veo 2 and Veo 3; Luma AI's Ray2 and Pika's text-to-video generator The models above are available alongside Adobe's family of commercially safe, IP-friendly Firefly models for images, video, audio and vectors. Adobe also confirmed that anything Android and iOS users create on their phones in the Firefly mobile app will automatically be synced with the creator's Creative Cloud account, allowing them to start creating on mobile and pick up on desktop (or vice versa). Speaking of which, Adobe announced a new list of AI models in the Firefly partner ecosystem, so if you're planning to use the app on your phone, here are the choices:The models above are available alongside Adobe's family of commercially safe, IP-friendly Firefly models for images, video, audio and also confirmed that anything Android and iOS users create on their phones in the Firefly mobile app will automatically be synced with the creator's Creative Cloud account, allowing them to start creating on mobile and pick up on desktop (or vice versa). After bringing its Photoshop app to Android devices last month, Adobe is now making phone users happier with the launch of yet another one of its popular apps, the unaware, Adobe Firefly is a suite of creative generative AI models designed by Adobe, which allows users to create images, videos, and other content by simply using text prompts or by modifying existing started as part of Adobe's Creative Cloud family of apps and as a standalone web app, but starting today the AI app is also available on mobile. The Adobe Firefly app is available both on Android and iOS devices, and promises to bring all the main features of the desktop app, including:More importantly, Adobe allows Firefly users to choose between using its commercially safe Firefly models and partner models from Google and OpenAI, depending on their needs for Text to Image, Text to Video and Image to Video.
Business Mayor
24-04-2025
- Business
- Business Mayor
Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry
Adobe's new artificial intelligence image models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, can generate hyper-realistic pictures in response to user prompts. Adobe LONDON — Adobe plans to launch a mobile version of its artificial intelligence image generation tool Firefly, stepping up a challenge to OpenAI as the Microsoft -backed startup advances its efforts on visual applications for the technology. The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android 'soon,' without giving a specific date. 'Creative people think on the go,' Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. 'One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time.' Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they've got a mood board to help them develop their thinking. Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available. The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a 'commercially safe' way, blocking the inclusion of any intellectual property. Competition from OpenAI It marks Adobe's latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway. Read More Gadgets unveiled at CES but Russia is banned Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls. The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company's GPUs (graphics processing units). 'It's super fun seeing people love images in ChatGPT. But our GPUs are melting,' Altman said on March 27. While Adobe's Costin conceded that the competitive environment is heating up, he said the company isn't shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly. 'Competition is great,' Costin told CNBC. 'We think there will be models with different personalities and capabilities.' 'Third-party partnerships bring us the opportunity to not only compete — it also gives us the benefits of innovation. It's about understanding the needs of creatives, giving them the technology to help serve their needs,' he added. READ SOURCE
Yahoo
24-04-2025
- Business
- Yahoo
Adobe releases new Firefly image generation models and a redesigned Firefly web app
Adobe on Thursday launched the latest iteration of its Firefly family of image generation AI models, a model for generating vectors, and a redesigned web app that houses all its AI models, plus some from its competitors. There's also a mobile app for Firefly in the works. The new Firefly Image Model 4, Adobe says, improves on its predecessors in terms of quality, speed and the amount of control over the structure and style of outputs, camera angles, and zoom. It can generate images in resolutions up to 2K. There's also a tweaked, more capable version of this model called Image Model 4 Ultra that can render complex scenes consisting of small structures and lots of detail. Alexandru Costin, VP of Generative AI at Adobe, said that the company trained the models with a higher order of compute magnitude to enable them to generate more detailed images. He added that, as compared to previous generation models, the new models improve text generation in images and have features that let users use images of their choice to get the model to generate pictures in that style. The company is also making its Firefly video model, which launched in limited beta last year, available to everyone. It lets users generate video clips from a text prompt or image, use camera angles, specify start and end frames to control shots, generate atmospheric elements, and customize motion design elements. The model can generate video clips from text at resolutions up to 1080p. Meanwhile, the Firefly Vector Model can create editable vector-based artwork, iterate and generate variations of logos, product packaging, icons, scenes, and patterns. Notably, Firefly's web app gives you access to all these models as well as a few image and video generation models from OpenAI (GPT image generation), Google (Imagen 3 and Veo 2) and Flux (Flux 1.1 Pro). Users can switch between any of these models at any point, and images generated from any model will have content credentials attached to them. The company hinted that other AI models may be added to the web app in the future. Adobe is also publicly testing a new product called Firefly Boards, a canvas for ideation or moodboarding. It lets users generate or import images, remix them, and collaborate with others — similar to what you can do with other AI-based ideaboards from Visual Electric, Cove or Kosmik. Boards is available through the Firefly web app. The company said these new models would soon be integrated into its product portfolio, but didn't give a timeline for the rollout. Adobe is also making its Text-to-Image API and Avatar API generally available, and said a new Text-to-Video API is now available for use in beta. These APIs are available through the company's Firefly Services collection of APIs, tools and services. Adobe is also testing a web app called Adobe Content Authenticity to let users attach credentials to their work to indicate ownership and attribution through metadata. Users can also indicate whether AI companies can use any images for AI model training. This article originally appeared on TechCrunch at Sign in to access your portfolio
CNBC
24-04-2025
- Business
- CNBC
Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry
LONDON — Adobe plans to launch a mobile version of its artificial intelligence image generation tool Firefly, stepping up a challenge to OpenAI as the Microsoft-backed startup advances its efforts on visual applications for the technology. The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android "soon," without giving a specific date. "Creative people think on the go," Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. "One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time." Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they've got a mood board to help them develop their thinking. Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available. The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a "commercially safe" way, blocking the inclusion of any intellectual property. It marks Adobe's latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway. Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls. The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company's GPUs (graphics processing units). "It's super fun seeing people love images in ChatGPT. But our GPUs are melting," Altman said on March 27. While Adobe's Costin conceded that the competitive environment is heating up, he said the company isn't shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly. "Competition is great," Costin told CNBC. "We think there will be models with different personalities and capabilities." "Third-party partnerships bring us the opportunity to not only compete — it also gives us the benefits of innovation. It's about understanding the needs of creatives, giving them the technology to help serve their needs," he added.
