Latest news with #Alzer
Tatler Asia
4 days ago
- Tatler Asia
Louis Vuitton and the poetry of journeys through Chinese landscapes
The journey begins along the legendary Lijiang River in Guilin, offering a serene encounter with the peaceful southern terrain. Here, still waters mirror towering peaks, painting a landscape worthy of a classical ink wash. In this setting, the Maison's emblematic travel trunks make their presence felt not merely as luggage, but as expressions of exceptional craftsmanship and refined design. On a dugout canoe, the Monogram Horizon and Soft Keepall lines drift with understated elegance, quietly immersed in the surroundings. In a charming scene, the Alzer, Coffret Joaillerie and Coffret Trésor trunks ride on the back of a bicycle crossing the river, suggesting, with a hint of romance, a journey in search of new perspectives. See more: Louis Vuitton Spring Summer Men's 2026: HIEUTHUHAI shines with A-list stars in the fashion capital of Paris
Yahoo
10-07-2025
- Entertainment
- Yahoo
EXCLUSIVE: Louis Vuitton's New Travel Campaign Highlights the Beauty of China
GREAT ESCAPE: Chinese consumers may have paused luxury spending, but the country remains firmly in the sights of industry leader Louis Vuitton. Days after opening a Shanghai flagship in the shape of a cruise ship, the brand has unveiled its new travel campaign, set in China. For the first installment, U.S. photographer Alec Soth shot the lush green scenery and karst limestone mountains near the Li river in Guilin. More from WWD Designer Nicole Miller and Model Carol Alt Help Judge Albanian Fashion Show Welcome to Can Nikita, an Oasis Made of Love in Ibiza MAC Cosmetics Debuts 'Musical Spaceship' Concept for Nanjing Flagship The brand's Monogram Horizon rolling case and Soft Keepall bag are showcased against a traditional fisherman's bamboo raft. Its Alzer briefcase and small travel trunks are among the items strapped to bicycles crossing the river. 'The campaign's images and video invite viewers to discover the country's lesser-known gems and move beyond the familiar narratives often presented in Western portrayals,' Vuitton said. The campaign launched in display on Tuesday, with print insertions due to begin on July 5, a rollout on Vuitton's local social accounts on July 8, and its global social platforms on July 24. The brand will unveil two more destinations in the coming months: Zhangjiajie, home to the quartzite sandstone pillars of the Wulingyuan District, and Datong, one of the nine ancient capitals in China. Vuitton's last travel campaign, in 2022, was shot by Viviane Sassen in Iceland. Soth, who is based in Minneapolis, is best known for his large-format photography that blends documentary realism with lyrical storytelling. He has published more than 30 books — including 'Sleeping by the Mississippi,' 'A Pound of Pictures' and 'Advice for Young Artists' — and is a recipient of the Guggenheim Fellowship. A member of Magnum Photos, Soth is represented by Sean Kelly in New York, Weinstein Hammons Gallery in Minneapolis, Fraenkel Gallery in San Francisco and Loock Galerie in Berlin. Best of WWD Longtime Vogue Editor Grace Mirabella Dies at 91 First Lady Dr. Jill Biden Helps Forbes Celebrate Its 50 Over 50 List Mikaela Shiffrin Gets Personal in New Series for Outside+
