20-02-2025
EXCLUSIVE: Ultra-luxury brand Aman CEO unveils ambitious global expansion plan with locations in Dubai, Maldives, Saudi Arabia
Ultra-luxury hospitality and residential brand Aman, known for being the most expensive hotel in New York, is amid an extensive expansion plan with locations all around the world including Dubai, Saudi Arabia, Maldives, Beverly Hills, Bangkok and more.
In an exclusive interview with Arabian Business, Vlad Doronin, Chairman and CEO of Aman Group said 'Since purchasing the brand in 2014, my strategy has been to bring the Aman experience to urban destinations while continuing to grow our remote locations.'
Doronin has identified Dubai as a 'unique opportunity,' especially in the realms of urban luxury living.
Luxury living in Dubai
Part of the multi-faceted expansion plan is the launch of Aman Residences in Dubai set to be located on the Jumeirah Peninsula. The ultra-luxury development will offer a limited collection of residences and four waterfront villas.
Designed by Kerry Hill Architects (KHA), a distinguishing feature of the project will be its nine acres of lush gardens which Doronin believes is a 'rare feature in a city known for its density.'
Residents will have access to state-of-the-art amenities including the Aman Spa, padel courts, tennis courts, a gym, recreation zones, swimming pools, restaurants, Aman Club and a showroom for Aman interiors.
Targeted towards the city's wealthy, the residences are designed with several factors to ensure privacy including discreet entrances, private elevators and intuitive service from the brand's dedicated residential team.
Doronin emphasised that the development is 'something that doesn't exist elsewhere in Dubai.'
'This project offers a rare sanctuary in a city often dominated by concrete developments,' he added.
Dubai investors have shown unprecedented demand for the development with the first tower selling out rapidly after its release. The brand is now offering units in the second tower exclusively to clients on the waiting list.
Part of Aman's resident community is the brand's loyal clientele who they refer to as 'Amanjunkies.'
These individuals have often interacted with Aman's developments around the world with a 'deep connection to the brand.' These guests benefit from exclusive access to Aman's private sale opportunities.
'Well-travelled, they want to collect property around the world and already own several Aman Residences,' Doronin said.
Aman's global development pipeline
With developments in Dubai underway, Aman is looking for further expansion in the Middle East. Doronin detailed several developments in the pipeline including several projects in Saudi Arabia.
Saudi will see five distinctive Aman Group projects under both the Aman brand and its sister company Janu. The company has announced a Janu project in Diriyah, Janu Dubai is also set to open in Dubai International Financial Center (DIFC).
In addition, Doronin shared progress on projects including the commencement of construction on the Aman villas in the Maldives which will feature 16 villas. The island will also feature an Aman FBO private airport for residents and guests.
Construction is underway for Aman Beverly Hills, set to offer residents private access to 4.6 acres of botanical gardens.
In Thailand, Aman Nai Lert Bangkok will open its doors in April. Aman will continue to focus on villa sales for the most 'sought-after' properties in Amanzoe in Greece, Amankila in Indonesia, Amanjena in Morocco and Amangiri in the US.
Over the last three years, Aman has pre-sold over $5 billion of Aman Residences around the world and 'Dubai, is no exception. We have pre-sold the first tower of residences – they are a rare opportunity to own a part of the Aman legacy,' Doronin said.
Doronin's connection to the city of Dubai began in 1991 while he was on a visit. 'I was immediately struck by its energy and potential,' he said.
In partnership with Shahab Lutfi and H&H Development, Aman continues to work on developments in the city 'further strengthening the shared commitment to the city's growth and legacy.'
'Over the years, I've watched the city transform into a global hub for finance, leisure, and culture, supported by visionary leadership and a commitment to growth. With world-class infrastructure, great global connectivity, and a reputation for safety, Dubai offers a remarkable environment for businesses and individuals alike,' he concluded.
