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Yahoo
22 minutes ago
- Business
- Yahoo
Code and Theory Named ANA B2B Agency of the Year After Transforming the World's Leading Brands
The Stagwell agency's 12 ANA B2 award wins highlight its transformative impact for clients Amazon Ads, ETS, Thomson Reuters and Qualcomm NEW YORK, June 5, 2025 /PRNewswire/ -- Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone. This recognition reflects Code and Theory's unmatched ability to deliver technology-first, transformative solutions that meet the demands of today's rapidly evolving B2B landscape. At the ANA B2 Awards, Code and Theory earned 12 award wins across clients Qualcomm, ETS, Amazon Ads and Thomson Reuters. These wins highlight the agency's ability to blend technology, creativity and collaboration to drive measurable business impact. Notable results include: Rebranding Thomson Reuters as a B2B tech leader, boosting unaided awareness by 40%. Explore the work. Redefining Qualcomm's developer experience, achieving a 425% increase in engagement. Explore the work. Repositioning ETS as the global authority in workforce readiness, driving a 78% increase in qualified leads. Explore the work. Introducing Amazon Ads to small businesses that didn't sell on Amazon, increasing unaided brand awareness by 13%. Explore the work. This latest honor adds to a string of top-tier industry recognitions for Code and Theory, including: Fast Company: Named one of the World's Most Innovative Companies for both Design and Teamwork Ad Age: B2B Agency of the Year Campaign: Digital Innovation Agency of the Year Shorty Awards: Large Agency of the Year The Drum: Agency to Watch These accolades directly result from Code and Theory's transformational changes, evolving its client offerings to include: The launch of the Enterprise Experience Transformation Practice (EXT). Led by former Adobe exec Cory Haldeman, EXT architects unified brand foundations that turn artificial intelligence into relationship acceleration. The debut of Media Experience Practice, led by former Cosmopolitan editor-in-chief Jessica Giles, dedicated to helping publishers survive and thrive. Naming James O'Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients. Bill Zengel, ANA Senior Vice President, says: "The ANA B2 Awards have long been a benchmark for excellence, recognizing the most creative, effective and innovative work in business marketing. At the ANA, our mission is to fuel growth for brands and marketers. ANA B2 Agency of the Year winner Code and Theory embodies that spirit with bold storytelling and a technology-first mindset critical to the future of B2B marketing." Dan Gardner, co-founder of Code and Theory, says: "This is a defining moment for businesses and B2B marketing is where real change often begins. New technologies and rising expectations are reshaping the landscape faster than ever. Tech and creativity must now work together to meet the moment. We design, build and market to drive true business transformation. We're honored that work for our great clients was recognized by the ANA. We're just getting started as more and more CMOs, CIOs and CTOs recognize us as the place where they can come to experience change." Code and Theory will also have a significant presence at Cannes Lions 2025, joining the world's most ambitious marketers, athletes and creatives at Sport Beach. The event will offer hands-on workshops, on-stage thought leadership and the debut of some of the agency's latest technological advancements. Learn more here. About The Code and Theory NetworkThe Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit Media Contact Kenneth Hein View original content to download multimedia: SOURCE Stagwell Inc.
Malaysian Reserve
5 hours ago
- Business
- Malaysian Reserve
Momentum Commerce Celebrates Fourth Anniversary with the Opening of a New Boston Office
Digital Commerce Technology and Services Company Manages $500M+ in Retail Media Spend, Drives $10B+ in Client Sales, and Opens Larger Boston Office to Fuel Continued Expansion BOSTON, June 5, 2025 /PRNewswire/ — Momentum Commerce celebrated its fourth anniversary and extraordinary growth with the opening of a new Boston office in the heart of Back Bay at 10 Saint James Avenue. Since its launch in 2021, Momentum Commerce has grown exponentially, reflecting surging demand for its technology platform Velocity™ and data-driven commerce and media services. In just four years of operation, Momentum Commerce has: Built a team of 60+ marketplace experts across data science, engineering, and client services Launched Velocity™, an industry-leading digital retail technology platform covering 37M products and 879k brands to guide strategic decisions on assortment, merchandising, pricing, inventory forecasting, and advertising Managed over $500 million in retail media investment for enterprise brand clients Delivered more than $10 billion in digital retail sales to enterprise brand clients Opened world-class offices in New York City and Boston Presented lectures on Amazon and Retail Media at Harvard Business School Published data analysis featured in the Financial Times, Bloomberg, Newsweek, USA Today, and many other publications Earned recognition as a top-3 independent Amazon Advertising Agency partner The new Boston office features premium collaborative and focussed work spaces alongside advanced technical infrastructure. With the upgraded, larger workspace, Momentum Commerce is positioned to accelerate its innovation in AI-powered retail solutions while supporting the company's rapid scaling. Client Success and Strategic Partnerships Momentum Commerce's exponential growth is driven by a roster of renowned clients and strategic industry partnerships. The firm works with well-known consumer brands – including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, Vari, Boll & Branch and more – delivering data-driven solutions that consistently drive market-leading results in online marketplaces. Through strategic partnerships with Amazon, Momentum Commerce is delivering exceptional results across multiple channels. Crocs' HEYDUDE achieved remarkable performance metrics working with Momentum Commerce, including an 11.4x return on ad spend across using Amazon DSP, with 46.8% of conversions representing new customer acquisition. The partnership also drove a +13.3% increase in average order value for Buy with Prime orders, demonstrating Momentum Commerce's ability to drive both growth and profitability across multiple sales channels. Therabody achieved a remarkable 148% year-over-year increase in Amazon sales on Cyber Monday (Therabody scores sales with Amazon Ads strategy | Amazon Ads). IQBAR saw its Amazon sales surge by 194% during Prime Day (Momentum Commerce helps drive Prime Day sales | Amazon Ads), showcasing Momentum Commerce's ability to drive exponential growth during critical retail events. Technology-Driven Differentiation At the core of Momentum Commerce's market leadership is its unique fusion of high-touch strategic consulting with advanced proprietary technology. Underpinned by a structured database tracking over 37 million products and 875,000 brands, the company's Velocity™ marketplace intelligence platform has evolved into a groundbreaking AI-powered strategic advisor for brands. The latest innovation, Velocity™ AI Assistant, delivers CEO-level strategic insights in seconds, analyzing complex market dynamics, competitive shifts, category attractiveness, market share dynamics, pricing trends, and growth opportunities across the digital retail landscape. This sophisticated AI layer, built atop years of structured marketplace data, delivers board room-ready insights that traditionally required weeks of consulting analysis. Approximately one-third of the firm's team members are data scientists or engineers, reflecting an ongoing investment in technical talent to continually enhance these capabilities. This fusion of technology and service enables clients to receive both personalized strategic guidance and the scale and precision of advanced analytics. Momentum Commerce's service offerings have also continually evolved to meet the changing needs of the digital commerce landscape. While the company initially specialized in Amazon marketplace strategy and Amazon Ads management, it has since expanded its expertise to additional retail platforms including and Instacart. By extending support beyond Amazon, Momentum Commerce ensures that clients can capitalize on growth opportunities across a broad range of online channels and emerging retail media networks. Vision and Leadership 'Four years ago, we set out to build a digital commerce consultancy that could marry deep analytics with hands-on expertise to help brands win online,' said John T. Shea, Founder and CEO of Momentum Commerce. 'Now, we're taking the next step. By investing heavily in building the industry's premier structured marketplace database and developing best-in-class AI solutions for retail enablement, we're furthering our goal of being the most respected company in digital commerce enablement. Combined with our deep marketplace expertise, our investments in AI and technology position us uniquely to help brands navigate and win in the increasingly complex e-commerce landscape.' About Momentum Commerce Momentum Commerce is the premier digital retail consultancy transforming how brands win in today's dynamic e-commerce landscape. Founded in 2021 by former Google and Criteo executive John T. Shea, the firm combines advanced AI technology with deep marketplace expertise to deliver unparalleled results across Amazon, Walmart, Target, Instacart, emerging marketplaces and retail media networks. Managing $10 billion in digital commerce sales annually, the firm specializes in retail media management, data insights, and growth strategies for category-leading brands including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, and Vari. Momentum Commerce is setting new standards for e-commerce excellence through its innovative solutions, strategic guidance, and measurable client success. Contact:Ruben
Yahoo
5 hours ago
- Business
- Yahoo
Momentum Commerce Celebrates Fourth Anniversary with the Opening of a New Boston Office
Digital Commerce Technology and Services Company Manages $500M+ in Retail Media Spend, Drives $10B+ in Client Sales, and Opens Larger Boston Office to Fuel Continued Expansion BOSTON, June 5, 2025 /PRNewswire/ -- Momentum Commerce celebrated its fourth anniversary and extraordinary growth with the opening of a new Boston office in the heart of Back Bay at 10 Saint James Avenue. Since its launch in 2021, Momentum Commerce has grown exponentially, reflecting surging demand for its technology platform Velocity™ and data-driven commerce and media services. In just four years of operation, Momentum Commerce has: Built a team of 60+ marketplace experts across data science, engineering, and client services Launched Velocity™, an industry-leading digital retail technology platform covering 37M products and 879k brands to guide strategic decisions on assortment, merchandising, pricing, inventory forecasting, and advertising Managed over $500 million in retail media investment for enterprise brand clients Delivered more than $10 billion in digital retail sales to enterprise brand clients Opened world-class offices in New York City and Boston Presented lectures on Amazon and Retail Media at Harvard Business School Published data analysis featured in the Financial Times, Bloomberg, Newsweek, USA Today, and many other publications Earned recognition as a top-3 independent Amazon Advertising Agency partner The new Boston office features premium collaborative and focussed work spaces alongside advanced technical infrastructure. With the upgraded, larger workspace, Momentum Commerce is positioned to accelerate its innovation in AI-powered retail solutions while supporting the company's rapid scaling. Client Success and Strategic Partnerships Momentum Commerce's exponential growth is driven by a roster of renowned clients and strategic industry partnerships. The firm works with well-known consumer brands – including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, Vari, Boll & Branch and more – delivering data-driven solutions that consistently drive market-leading results in online marketplaces. Through strategic partnerships with Amazon, Momentum Commerce is delivering exceptional results across multiple channels. Crocs' HEYDUDE achieved remarkable performance metrics working with Momentum Commerce, including an 11.4x return on ad spend across using Amazon DSP, with 46.8% of conversions representing new customer acquisition. The partnership also drove a +13.3% increase in average order value for Buy with Prime orders, demonstrating Momentum Commerce's ability to drive both growth and profitability across multiple sales channels. Therabody achieved a remarkable 148% year-over-year increase in Amazon sales on Cyber Monday (Therabody scores sales with Amazon Ads strategy | Amazon Ads). IQBAR saw its Amazon sales surge by 194% during Prime Day (Momentum Commerce helps drive Prime Day sales | Amazon Ads), showcasing Momentum Commerce's ability to drive exponential growth during critical retail events. Technology-Driven Differentiation At the core of Momentum Commerce's market leadership is its unique fusion of high-touch strategic consulting with advanced proprietary technology. Underpinned by a structured database tracking over 37 million products and 875,000 brands, the company's Velocity™ marketplace intelligence platform has evolved into a groundbreaking AI-powered strategic advisor for brands. The latest innovation, Velocity™ AI Assistant, delivers CEO-level strategic insights in seconds, analyzing complex market dynamics, competitive shifts, category attractiveness, market share dynamics, pricing trends, and growth opportunities across the digital retail landscape. This sophisticated AI layer, built atop years of structured marketplace data, delivers board room-ready insights that traditionally required weeks of consulting analysis. Approximately one-third of the firm's team members are data scientists or engineers, reflecting an ongoing investment in technical talent to continually enhance these capabilities. This fusion of technology and service enables clients to receive both personalized strategic guidance and the scale and precision of advanced analytics. Momentum Commerce's service offerings have also continually evolved to meet the changing needs of the digital commerce landscape. While the company initially specialized in Amazon marketplace strategy and Amazon Ads management, it has since expanded its expertise to additional retail platforms including and Instacart. By extending support beyond Amazon, Momentum Commerce ensures that clients can capitalize on growth opportunities across a broad range of online channels and emerging retail media networks. Vision and Leadership "Four years ago, we set out to build a digital commerce consultancy that could marry deep analytics with hands-on expertise to help brands win online," said John T. Shea, Founder and CEO of Momentum Commerce. "Now, we're taking the next step. By investing heavily in building the industry's premier structured marketplace database and developing best-in-class AI solutions for retail enablement, we're furthering our goal of being the most respected company in digital commerce enablement. Combined with our deep marketplace expertise, our investments in AI and technology position us uniquely to help brands navigate and win in the increasingly complex e-commerce landscape." About Momentum Commerce Momentum Commerce is the premier digital retail consultancy transforming how brands win in today's dynamic e-commerce landscape. Founded in 2021 by former Google and Criteo executive John T. Shea, the firm combines advanced AI technology with deep marketplace expertise to deliver unparalleled results across Amazon, Walmart, Target, Instacart, emerging marketplaces and retail media networks. Managing $10 billion in digital commerce sales annually, the firm specializes in retail media management, data insights, and growth strategies for category-leading brands including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, and Vari. Momentum Commerce is setting new standards for e-commerce excellence through its innovative solutions, strategic guidance, and measurable client success. Contact:Ruben View original content to download multimedia: SOURCE Momentum Commerce Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time Business News
5 days ago
- Business
- Time Business News
What Are Amazon Selling Fees? A UK-Based Agency's Guide to Smarter Selling
Selling on Amazon may seem like a straightforward path to eCommerce success, but understanding the platform's fee structure is where many sellers hit a wall. Whether you're just starting or scaling your operations, working with a trusted UK-based Amazon agency can make all the difference in how you navigate the cost landscape and maintain long-term profitability. This guide breaks down Amazon's key selling fees and shows you how to make smarter decisions with the help of experienced professionals. Amazon's selling fees vary depending on your business model (e.g., individual vs. professional), product categories, and fulfilment methods. While the platform offers immense reach, it comes at a cost, and those costs can quickly eat into your margins if you're not careful. Generally, Amazon sellers need to be aware of the following types of fees: Referral Fees Subscription Fees Fulfilment Fees Storage Fees Optional Service Fees Let's explore what each of these entails. Amazon charges a referral fee on each product sold, which is a percentage of the total sales price (including shipping and any gift wrap charges). This percentage depends on the product category—ranging from 6% to 45%. For example, electronics might incur a 7% fee, while apparel could go up to 17%. It's essential to review your category rates regularly, as they're subject to change and can impact pricing strategy. Amazon offers two selling plans: Individual Plan : No monthly fee, but Amazon charges £0.75 per item sold. : No monthly fee, but Amazon charges £0.75 per item sold. Professional Plan: Costs £25/month (excl. VAT), with no per-item fee. If you're selling more than 35 items a month, the Professional Plan is more cost-effective. It also unlocks advanced features like bulk listings and access to Amazon Ads. Fulfilment by Amazon (FBA) lets you store products in Amazon's warehouses, and they handle picking, packing, shipping, and customer service. While convenient, FBA comes with fulfilment fees based on product size and weight. Alternatively, Fulfilment by Merchant (FBM) allows sellers to handle fulfilment themselves, avoiding FBA fees but requiring more hands-on management. For FBA sellers, storage fees apply based on how long inventory remains in Amazon warehouses. The fees are charged monthly and increase significantly for inventory held longer than 365 days. Careful inventory management is crucial to avoid unnecessary long-term storage costs and maintain healthy profit margins. Other fees may include: Returns processing for certain categories for certain categories Labelling or prep services, if Amazon prepares your products for shipment if Amazon prepares your products for shipment High-volume listing fees if your catalogue exceeds 100,000 ASINs Understanding these hidden costs is key to building a lean and efficient Amazon business. For a full breakdown of all applicable charges, refer to this in-depth resource on what are Amazon selling fees? Trying to manage these fees while also sourcing products, optimising listings, running ads, and monitoring reviews? It's a lot. That's where a UK-based Amazon agency steps in. These agencies specialise in helping sellers make sense of complex fee structures, identify unnecessary costs, and optimise every element of their business model. Fee Audits : Agencies can analyse your current fees and identify opportunities to reduce costs through more efficient fulfilment or packaging. : Agencies can analyse your current fees and identify opportunities to reduce costs through more efficient fulfilment or packaging. Product Category Optimisation : Placing your product in the right Amazon category can reduce referral fees and boost discoverability. : Placing your product in the right Amazon category can reduce referral fees and boost discoverability. Pricing Strategy : Agencies use data to help you price competitively while accounting for fees and maintaining healthy margins. : Agencies use data to help you price competitively while accounting for fees and maintaining healthy margins. Inventory Management: Smart forecasting ensures you avoid excess storage fees and never go out of stock during peak demand. Without proper planning, fees can turn a profitable product into a loss-maker. Here are a few common mistakes new sellers make: Ignoring dimensional weight in FBA calculations in FBA calculations Choosing the wrong fulfilment method Underestimating long-term storage costs Overlooking hidden costs like returns and prep services Working with an expert team helps you avoid these issues and keeps your business on track. When you treat Amazon fees not as obstacles but as variables you can control, you unlock smarter, more scalable growth. It's not just about cutting costs—it's about making informed decisions that improve ROI across your Amazon business. With experienced guidance, sellers can: Launch new products with clearer cost expectations Plan marketing campaigns with true profit margins in mind Expand into new markets like the USA with fee strategies already in place Success on Amazon doesn't just come from having a great product. It comes from understanding the platform's ecosystem, especially when it comes to fees. These costs can quietly erode profits or, when managed properly, become a lever for growth. If you're serious about selling smarter and scaling faster, partner with a team that understands how to play the game—and win. A trusted UK-based Amazon agency can help you navigate the fine print and make every pound count. TIME BUSINESS NEWS
Yahoo
27-05-2025
- Business
- Yahoo
Amazon bolsters ad business with InfoSum, Magnite partnerships
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon continues to strengthen its advertising offerings, striking new agreements with data platform InfoSum and sell-side company Magnite, per a series of press releases. Through the InfoSum integration, advertisers can push their first-party signals directly to Amazon Ads and create custom audiences for personalized targeting across Amazon's supply, including Prime Video, Twitch, Fire TV and third-party inventory. The Magnite partnership gives publishers deeper access to Amazon's streaming TV inventory through Amazon Publisher Services and Fire TV devices. The collaboration is part of a deeper partnership between Magnite and Amazon's Transparent Ad Marketplace that dates back to 2016. The InfoSum and Magnite deals are another indicator that Amazon's combination of retail data and streaming capabilities may be what advertisers are looking for. Earlier this month, Amazon reported that its Q1 revenue generated from advertising rose 19% year-over-year to $13.92 billion, beating expectations and outperforming the growth rates of rivals such as Google and Meta. At its second annual upfront event, the company also revealed that its full-funnel offerings reach an average monthly ad-supported audience of more than 300 million in the U.S. With the InfoSum integration, advertisers will be able to use the platform's advanced identity capabilities for look-alike modeling, retargeting and audience suppression across Amazon's advertising inventory. As a result, they can reduce complexity and accelerate campaign activation without sharing sensitive data, be able to create custom audiences in Amazon Demand-Side Platform, leverage enriched insights and optimize their marketing spend based on real-time insights. The InfoSum partnership also reflects how first-party data is becoming more important for marketers as third-party cookies lose relevance and as marketing services providers find ways to enable privacy-focused uses for first-party data across the digital ecosystem. 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, vice president of business development at InfoSum, in a release. 'Our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' WPP last month acquired InfoSum, enhancing the network's AI-powered data intelligence and consumer identity capabilities. InfoSum will become a part of GroupM, the holding company's media investment group, and will be integrated into its proprietary WPP Open platform. The deepened partnership with Magnite, meanwhile, will grant deeper access to Amazon Publisher Services and Fire TV devices through the sell-side company's SpringServe platform. The collaboration builds on the two companies' existing integrations, which include Magnite serving as a launch partner of Amazon's Transparent Ads Marketplace in 2016 and being one of the first to join Amazon Ads' Certified Supply Exchange Program. 'Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions,' said Scott Siegler, director of Amazon Publisher Services, in a press release. Recommended Reading Amazon's booming ad business faces dynamic challenge from tariffs Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
