Latest news with #AmesWatson
Fashion Network
3 days ago
- Entertainment
- Fashion Network
Champion inks new licensing deal with the NFL
'Champion's enduring legacy in sports has always been rooted in the pursuit of excellence,' said Jarrod Weber, president, sports and lifestyle at Authentic. 'Our partnership with Ames Watson allows us to bring this legacy to life in new and exciting ways, seamlessly blending our craftsmanship with the rich traditions of the NFL and NHL. We are excited to offer fans premium apparel that speaks to their passion for the game while staying true to Champion's timeless heritage.' The partnership will debut at Fanatics Fest NYC 2025 this month, where Champion will unveil exclusive, limited-edition NFL and NHL styles. Notably, Champion's festival activation will showcase exclusive, co-branded fan gear. Each league's product assortment will combine Champion's craftsmanship with team colors, logos, and archival influences. Products will become available nationwide in major retailers, both in stores and online later this year, with specific distribution varying by league. 'Champion has been synonymous with sports for over a century, and this partnership is a natural evolution of the brand's commitment to athletes and fans alike,' added Lawrence Berger, cofounder of Ames Watson, the brand's collegiate and sport partner. 'We're thrilled to collaborate with these powerhouse leagues to deliver premium apparel that fuses performance, heritage, and style."
Yahoo
3 days ago
- Business
- Yahoo
Champion partners with NFL
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Champion has entered into a licensed apparel partnership with the NFL, according to a Monday press release. The collection will offer men's, women's and kids T-shirts, sweatshirts and hoodies, according to a spokesperson for Champion parent company Authentic Brand Group. Prices will range from $39.99 for heritage-style T-shirts to $129.99 for heavyweight reverse weave fleeces. The collection will debut later this month at Fanatics Fest, a sports and collectibles event held at the Javits Center in New York. Teams featured include the New York Giants, the New York Jets, the Dallas Cowboys, the Washington Commanders and the Philadelphia Eagles. Items will be available later this year on the Champion website, as well as in-store and online at major retailers nationwide. Specific distribution will vary by league, per the release. Champion's existing portfolio of branded league partnerships includes the NHL, Minor League Baseball and Premier League Lacrosse, per the release. Champion will expand its NHL apparel line with new additions set to debut at Fanatics Fest concurrently with the NFL line. The expanded offerings will feature T-shirt and fleece styles for teams including the New Jersey Devils, the New York Rangers and the New York Islanders, and will also be available later this year. The product assortments for both the NFL and the NHL will feature colors, logos, and archival influences unique to each team, Authentic said in the release. The company added that the apparel is designed to appeal to sports fans and fashion consumers alike. Authentic bought Champion from HanesBrands in June 2024 in a deal valued at $1.2 billion. At the time, Authentic said it intended to convert Champion into a licensed model. Ames Watson, Authentic's collegiate sports partner, facilitated the NFL licensing deal, per the release. Ames Watson took over management responsibilities for Champion in October 2024. Authentic owns more than 50 brands, including Reebok, Quiksilver, Sperry and Ted Baker. The company's combined businesses generate about $32 billion in annual retail sales, per the release. Authentic's brands have a presence in about 150 countries, with more than 13,000 freestanding stores and shop-in-shops. Ames Watson has over $2 billion in annual revenue, per the release, and owns or invests in brands including Lids, Mitchell & Ness and Ebbets Field. Recommended Reading Chubbies lands NFL licensing deal, names 'creative director of football' Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion United
4 days ago
- Business
- Fashion United
Champion to produce officially licensed apparel for the NFL
Athleticwear brand Champion, part of the Authentic Brands Group portfolio, is expanding its sports legacy with a new licensing deal to produce officially licensed apparel for the National Football League (NFL), adding to its existing portfolio of league partnerships which include the National Hockey League (NHL), Minor League Baseball (MiLB) and the Premier Lacrosse League (PLL). Champion will debut a drop a line of exclusive, limited styles for the NFL and NHL at Fanatics Fest NYC 2025 later this month. The athleticwear brand will host a festival activation to showcase the exclusive, co-branded fan gear that combines Champion's heritage with the authentic spirit of each league. Products from the lines will become available nationwide in major retailers, both in stores and online later this year, with specific distribution varying by league. In a statement, Champion added that each league's product assortment will reflect 'its unique culture,' combining Champion's craftsmanship with team colours, logos, and archival influences. The brand milestone comes to life through the recently announced partnership between Authentic and Ames Watson, Champion's collegiate and sport partner. By leveraging Ames Watson's deep retail expertise and Authentic's global brand-building capabilities, Champion is positioned 'to unlock unprecedented opportunities in the sports apparel space'. Jarrod Weber, president of sports and lifestyle at Authentic, said: 'Champion's enduring legacy in sports has always been rooted in the pursuit of excellence. Our partnership with Ames Watson allows us to bring this legacy to life in new and exciting ways, seamlessly blending our craftsmanship with the rich traditions of the NFL and NHL. 'We are excited to offer fans premium apparel that speaks to their passion for the game while staying true to Champion's timeless heritage.'
