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Time of India
6 days ago
- Business
- Time of India
LEGO Group opens south India's first LEGO® certified store in Bengaluru
The LEGO Group, partnering with Ample Group, has launched South India's first LEGO Certified Store in Bengaluru's Orion Mall, spanning 2,100 square feet. Following the success of its Delhi NCR store, which attracted over 100,000 visitors in its first month, this expansion aims to replicate that success in the tech-savvy, family-oriented city. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads In a major expansion of its retail footprint in India, The LEGO® Group in partnership with the Ample Group has opened South India's first LEGO® Certified Store at Orion Mall in across 2,100 square feet, the new store marks a key milestone in LEGO's growing presence in the Indian market and brings its signature experiential format to the southern launch builds on the resounding success of India's first LEGO® Certified Store, which opened in Delhi NCR earlier this year. That store drew over 100,000 visitors in its first month, signaling strong consumer interest and demand for the globally beloved toy brand. Located in the DLF Mall of India in Noida, the Delhi store became a destination for families, collectors, and LEGO® enthusiasts from across the capital Bengaluru's reputation as a tech-savvy, family-oriented city that serves as a gateway to major southern cities like Chennai, Coimbatore, Mysuru, and Mangalore, the Orion Mall store is poised to replicate and potentially surpass that success."India is a dynamic and exciting market for the LEGO® Group and we are excited to increase our retail presence in the country with the Ample group. The reception to the first LEGO® certified store in Delhi NCR was exceptionally heartening for us to see and only re-enforced our belief that India has enough LEGO® love to welcome more certified stores in the country. With our Bengaluru store, we aim to gradually start expanding our retail footprint in some of the biggest metros,' said Bhavana Mandon, General Manager, LEGO® India store offers a fully immersive LEGO® experience lik the signature 'Pick-a-Brick' wall, the Build-a-Mini station where shoppers can customize their own mini-figures, and exclusive themed zones featuring Marvel Superheroes, Star Wars, Harry Potter, Ninjago, City, Technic, and more. These are complemented by eye-catching model showcases, social-media-ready photo-op walls, and interactive stations to keep shoppers of all ages to the company, over 250 exclusive LEGO® sets—available only through certified stores in India—will be offered at this location, alongside a new loyalty program aimed at deepening customer engagement. 'This launch is not just a store opening—it is a celebration of creativity, imagination, and community,' said Rajesh Narang, Founder and CEO of Ample expansion aligns with LEGO's broader omnichannel strategy in India, blending physical retail spaces with a growing online presence to serve a rapidly evolving customer base. '"This store launch at Orion Mall marks a significant milestone, seamlessly blending the LEGO® Group's globally recognized brand values. With India expected to grow at 6.5% in 2025, it is a strategic market for global retail,' said Sunil Munshi, COO – Retail, Brigade Group, founded in 1996, has emerged as a leader in premium retail development in India. With a network of over 100 stores and partnerships with global brands like Apple, Bose, ASICS, and Under Armour, Ample's collaboration with LEGO® strengthens its position as a retail innovator in the Indian market.
Time of India
23-05-2025
- Business
- Time of India
The Lego Group launches first certified-store in India
MUMBAI: The Lego Group on Friday launched its first certified store in India at Ambience Mall, Gurugram, in collaboration with the Ample Group. The Gurugram store will be followed by a second launch at Bengaluru's Brigade Orion Mall in June, with more stores planned across the country in the coming years. Tired of too many ads? go ad free now Spanning over 4,500 sq. ft., the store is now the largest Lego Certified Store in South Asia. 'India is one of our fastest-growing markets in the Asia-Pacific region, and we see strong long-term potential here. For the last three, we have been growing at a strong double digit growth and expected to build on that growth momentum in the next five years as well. Our strategic focus is on building a deeper connection with Indian families through a robust retail and brand presence. The opening of our first Certified Store in Gurugram marks a key milestone in this journey. It is the first step in a phased expansion plan that will see us open more stores across key cities,' India is one of our fastest-growing markets in the Asia-Pacific region, and we see strong long-term potential here. For the last three, we have been growing at a strong double digit growth and expected to build on that growth momentum in the next five years as well. Our strategic focus is on building a deeper connection with Indian families through a robust retail and brand presence. The opening of our first Certified Store in Gurugram marks a key milestone in this journey. It is the first step in a phased expansion plan that will see us open more stores across key cities,' Bhavana Mandon, Country Manager at LEGO India told TOI. The company is also contributing to the broader toy ecosystem through initiatives like its collaboration with The Centre for Development of Advanced Computing (C-DAC) under the aegis of the Ministry of Electronics and Information Technology (MeitY), to support the upskilling of toy designers and engineers in India. Alongside regular workshops and build sessions in-store, the firm aims to expand access to its global portfolio and create more locally relevant experiences. 'India has a strong foundation of curiosity and imagination, and we are committed to supporting it by growing our presence in a way that puts creativity, community and long-term value at the core,' Mandon said.
Time of India
23-05-2025
- Business
- Time of India
Lego debuts in India with 4,500-square-foot store in Gurugram, the largest in South Asia; know what's next
The Lego store has finally opened its first store in India after a long wait. The Danish toymaker, the Lego Group, has launched its 4,500-square-foot store at Ambience Mall, Gurugram. It is the largest LEGO Store in South Asia. With the inauguration of the store, Lego is shifting from selling its products online and via other retailers like FirstCry and Hamleys towards having its own physical location. The store features over 800 products, including 250 sets that are only available at Lego stores. Lego store in India promises to be a one-of-a-kind experience The global toy giant company has entered the Indian market in collaboration with retail leader Ample Group and has unveiled a vibrant outlet. Not only that, but it also promises to be a one-of-a-kind experience, as it is a blend of physical and digital products that bring spirit to life. Lego eyes big on Indian market For Lego lovers, this is an iconic Danish brand, and having a full-fledged store in India for the first time is a dream come true. But for Ample Group, it is a strategic leap as India's economy eyes a 6.3 per cent growth in 2025, fueled by rising consumer demand and a policy push for retail. A look at India's toy market According to a 2024 Exim Bank report, the value of the Indian toy market was $1.5 billion in 2022 and is expected to rise at a compound annual rate of 12 per cent to reach $3 billion by 2028. However, Lego intends to accelerate its expansion, aiming for double-digit growth by 2032. In close collaboration with the Ample Group, we are excited to offer the LEGO brand experience to India. Moreover, according to Bhavana Mandon, Country Manager, Lego India, over the next two years, the company plans to open stores at numerous locations to let more Indians discover the joy of play, and they are establishing the groundwork for a robust retail presence. To stay updated on the stories that are going viral follow Indiatimes Trending.
