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Streaming platforms back niche films to target box office revenue before online release
Streaming platforms back niche films to target box office revenue before online release

Mint

time6 days ago

  • Entertainment
  • Mint

Streaming platforms back niche films to target box office revenue before online release

Indian video streaming platforms are working towards backing original films, having realised that some movies are best suited for community viewing on the big screen – just as Apple TV+ did with F1: The Movie. As streaming companies like Apple back theatrical hits in the West and platforms including Prime Video attempt to bring the model to India, experts said the strategy could give them an additional source of revenue. Rather than pay hefty acquisition fees only to stream films, they could also experiment with turning out films by partnering with movie producers. This could provide streaming platforms a chance to come out with more niche, mid-budget experimental films to be taken to cinemas first, with adequate promotions and marketing. F1: The Movie, an Apple Original Film, became Apple Studios' highest-grossing theatrical release globally, since its release this June. The film earned an unexpected ₹87.64 crore in India. Prime Video has been co-producing Indian films such as Ram Setu and Bad Newz, which premiered in the theatres before streaming on the service. With Amazon MGM Studios, the company is producing original movies and taking them to theatres, having announced Anurag Kashyap-directed Nishaanchi for a 19 September theatrical release. Bengali streaming service hoichoi too has ventured into films. 'A good theatrical film can create a tangible brand for OTT platforms, and it is in their favour to support its release in cinemas… plus they will be able to attract bigger talent since every director and actor aspires for his film to go on the big screen," independent exhibitor Vishek Chauhan said. Chauhan added that theatres are no competition for streaming platforms and the perfect way to create hype around a film and monetize it. New syntax 'OTTs, however, are likely to act as independent and arthouse studios and push the envelope when it comes to backing brave content and voices in theatres. Their push could give a new language and syntax to commercial cinema," Chauhan said. In an earlier interview with Mint, Soumya Mukherjee, chief operating officer of hoichoi, said the company is exploring the business of intellectual property ownership for better revenue, and big films anyway always do well on the platform. So, it makes sense to back a film right from the beginning that can eventually stream on the service. 'The fact that the buzz around theatrical release helps the prospects of the film is one of the core reasons (for our foray into theatrical productions)," Mukherjee had said. A senior executive at a streaming platform who did not wish to be identified added that several filmmakers not looking to make typical, commercial films have been concerned about securing theatrical releases over the past few months. 'The space for experimental, mid-budget titles not featuring the biggest stars, seems to be shrinking. In that sense, creators can benefit from the backing of streaming platforms whose sensibilities align with such content and who will at least ensure the movie makes it to cinemas," the person added. Experts pointed out that streaming platforms come with a different set of strengths. They have direct access to audience data – what kind of films are being watched, by whom, in which cities and even at what time. This helps them make more informed decisions when choosing which films to back for theatres. Digital advantage 'OTT platforms are more flexible and tech capable. They can test trailers online, run targeted digital campaigns and even use influencers or social trends to build buzz around a film," said Charu Malhotra, managing director and co-founder, Primus Partners, a management consultancy firm. 'They also understand how to get the most value out of content. If a film goes to theatres first, the platform can then use behind-the-scenes content, cast interviews or fan discussions to keep the buzz alive for its digital release." Malhotra pointed out OTTs also have the advantage of global reach. A film backed by an OTT can reach the Indian diaspora abroad more is a recent example. Even though it was not an OTT release, its post-theatrical run on Netflix gave it global fame. Not that it's going to be easy for video streaming platforms. India is a unique and diverse market, with multiple languages, regions and viewing habits. This makes theatrical distribution challenging. Studios and producers need to deal with varying ticket prices, regional cinema chains and even different festival dates, besides a close-knit, relationship-driven industry. Many global entertainment companies have refrained from active investment and their movie production operations are more or less defunct. In 2016, Walt Disney pulled the plug on its Hindi film production, UTV Motion Pictures. Sony Pictures International Productions remains cautious with few, modestly budgeted titles spread out over months. Warner Bros has no local production arm even though it distributes US films in the country. 'One more challenge is that many of the OTT originals made today, such as drama series or small-budget social stories, don't always have the appeal needed to pull people into theatres. Indian audiences often go to theatres for the experience, especially for films with big stars, action or emotion-heavy stories," Malhotra said, adding that things are, however, changing. Mid-sized films likeKantara andSaiyyara, with no major stars, have emerged as massive hits purely because of word of mouth. These are the kinds of stories that OTT platforms can spot early using their viewer data, Malhotra added.

Trailer For THE LOST BUS Sees Matthew McConaughey Fight to Save Kids From California's Deadliest Wildfire — GeekTyrant
Trailer For THE LOST BUS Sees Matthew McConaughey Fight to Save Kids From California's Deadliest Wildfire — GeekTyrant

Geek Tyrant

time29-07-2025

  • Entertainment
  • Geek Tyrant

Trailer For THE LOST BUS Sees Matthew McConaughey Fight to Save Kids From California's Deadliest Wildfire — GeekTyrant

The first trailer for The Lost Bus has been released, and it looks like a gripping film that is inspired by true events from the devastating 2018 Camp Fire in California. The film follows a washed-up school bus driver, played by Matthew McConaughey, who finds himself thrust into the role of unexpected hero. When he answers a desperate call over a police scanner, he teams up with a brave teacher, portrayed by America Ferrera, to evacuate 22 kids trapped in a classroom with flames closing in fast. Directed by Paul Greengrass, The Lost Bus brings the chaos and terror of America's deadliest wildfire to life with intense realism. Based on Lizzie Johnson's book Paradise: One Town's Struggle to Survive an American Wildfire , the film promises a tense, emotional ride as Kevin (McConaughey) and Mary (Ferrera) navigate blocked roads and raging fire to rescue both the children and Kevin's own son. 'The Lost Bus is the story of quiet heroism — of people coming together in the face of the unthinkable. I'm honored to have been entrusted with this story,' Greengrass said about the project. Produced by Brad Inglesby, Jason Blum, and Jamie Lee Curtis, the Apple Original Film is set to premiere at the Toronto International Film Festival before hitting select theaters on September 19 and streaming on Apple TV+ starting October 3. With a supporting cast that includes Yul Vazquez, Ashlie Atkinson, and Spencer Watson, the trailer teases am intense blend of survival, courage, and emotional thrills. The film is a tribute to real-life bravery in the face of absolute destruction.

F1 streaming and digital release date: When and where to watch Brad Pitt's thriller online
F1 streaming and digital release date: When and where to watch Brad Pitt's thriller online

Economic Times

time03-07-2025

  • Entertainment
  • Economic Times

F1 streaming and digital release date: When and where to watch Brad Pitt's thriller online

Formula One fans and cinema enthusiasts across the globe are now looking beyond the theatrical thrill of F1 , the latest Apple Original Film starring Brad Pitt, and asking the pressing question — when will 'F1' get its digital and streaming release date? Having opened in theatres worldwide on June 27, 2025, the racing drama is expected to follow the tech giant's established release formula for online by Top Gun: Maverick director Joseph Kosinski, F1 has already made headlines for its impressive performance at the global box office. Backed by a budget of $200 million, the film has crossed $160 million globally, with a standout $2.7 million opening in the UAE—a record debut for both a Brad Pitt feature and an Apple-backed production in the region. The film follows the story of Sonny Hayes, a retired Formula One legend portrayed by Pitt, who returns to the racetrack to guide young prodigy Joshua Pearce (played by Damson Idris). With supporting roles by Kerry Condon, Javier Bardem, and Tobias Menzies, the movie merges high-octane action with personal drama, set against the pulsating world of motorsports. Also Read | Fourth of July 2025 Food Deals: Freebies & discounts at McDonald's, Burger King, Pizza Hut & more While F1 continues its theatrical lap across major global markets, viewers hoping to catch the film at home are now tracking its F1 streaming release date. Given Apple's recent digital release strategies, industry observers expect the movie to become available on digital platforms such as iTunes, Amazon, and Vudu between 45 to 65 days after its theatrical debut. By that calculation, F1 could see its digital release window open between August 10 and September 1, 2025. This timeline aligns with previous Apple Originals, including Killers of the Flower Moon , which became available for streaming 84 days post-theatrical its limited digital transactional release, F1 will stream exclusively on Apple TV+, Apple's premium streaming platform. As an Apple Original Film, F1 joins a line-up of high-profile cinematic releases intended to bolster the platform's global content library, as per a report by Coming to Apple TV+ can anticipate the film's arrival by late August or early September, although no official date has been announced yet. Given Apple's consistent pattern of prioritizing extended box office runs for high-budget titles, the studio may take advantage of F1 's financial momentum before shifting to its streaming rollout. With F1 having already achieved critical and commercial traction, industry watchers believe a digital and streaming release by September 2025 appears realistic, pending any changes based on box office longevity. Also Read | Fireworks Near Me: Washington gears up for 4th of July 2025 celebrations, military parade and displays | Complete guide Industry analysts suggest that Apple Studios is carefully timing F1's home release to sustain its profitability and buzz. Unlike smaller films that rapidly transition from theatres to digital platforms, F1 is backed by prestige collaborators such as Jerry Bruckheimer Films, Plan B Entertainment, and Kosinski's own production unit. The long-term streaming value of a title like F1 , which combines mainstream appeal with global star power and niche motorsport fandom, is expected to be maximized by spacing out its release windows strategically. Moreover, Apple's focus on event-style cinema releases for some of its big-budget projects has worked in its favour, offering them a dual runway—first, as box office earners and later as streaming tentpoles. Theatrical release date: June 27, 2025 Estimated digital purchase/rental date: Between August 10 and September 1, 2025 Expected Apple TV+ streaming release: Late August to early September 2025 Streaming platform: Apple TV+ (exclusive) Although Apple has yet to make an official announcement, the prevailing consensus among industry insiders is that F1 will be available for home viewing within a three-month window, with Apple TV+ subscribers getting access shortly after its transactional digital release. F1 was released theatrically worldwide on June 27, film follows Sonny Hayes (played by Brad Pitt), a retired Formula One driver who returns to the racetrack to mentor a young talent, Joshua Pearce (played by Damson Idris). It combines high-speed racing action with an emotional storyline.

F1 streaming and digital release date: When and where to watch Brad Pitt's thriller online
F1 streaming and digital release date: When and where to watch Brad Pitt's thriller online

Time of India

time03-07-2025

  • Entertainment
  • Time of India

F1 streaming and digital release date: When and where to watch Brad Pitt's thriller online

Formula One fans and cinema enthusiasts across the globe are now looking beyond the theatrical thrill of F1 , the latest Apple Original Film starring Brad Pitt, and asking the pressing question — when will 'F1' get its digital and streaming release date? Having opened in theatres worldwide on June 27, 2025, the racing drama is expected to follow the tech giant's established release formula for online platforms. Strong Global Debut Builds Momentum Helmed by Top Gun: Maverick director Joseph Kosinski, F1 has already made headlines for its impressive performance at the global box office. Backed by a budget of $200 million, the film has crossed $160 million globally, with a standout $2.7 million opening in the UAE—a record debut for both a Brad Pitt feature and an Apple-backed production in the region. The film follows the story of Sonny Hayes, a retired Formula One legend portrayed by Pitt, who returns to the racetrack to guide young prodigy Joshua Pearce (played by Damson Idris). With supporting roles by Kerry Condon, Javier Bardem, and Tobias Menzies, the movie merges high-octane action with personal drama, set against the pulsating world of motorsports. Also Read | Fourth of July 2025 Food Deals: Freebies & discounts at McDonald's, Burger King, Pizza Hut & more When Can Viewers Expect the Digital Release? While F1 continues its theatrical lap across major global markets, viewers hoping to catch the film at home are now tracking its F1 streaming release date . Given Apple's recent digital release strategies, industry observers expect the movie to become available on digital platforms such as iTunes, Amazon, and Vudu between 45 to 65 days after its theatrical debut. Live Events By that calculation, F1 could see its digital release window open between August 10 and September 1, 2025. This timeline aligns with previous Apple Originals, including Killers of the Flower Moon , which became available for streaming 84 days post-theatrical release. Exclusive Apple TV+ Streaming Launch to Follow After its limited digital transactional release, F1 will stream exclusively on Apple TV+, Apple's premium streaming platform. As an Apple Original Film, F1 joins a line-up of high-profile cinematic releases intended to bolster the platform's global content library, as per a report by Coming Soon. Subscribers to Apple TV+ can anticipate the film's arrival by late August or early September, although no official date has been announced yet. Given Apple's consistent pattern of prioritizing extended box office runs for high-budget titles, the studio may take advantage of F1 's financial momentum before shifting to its streaming rollout. With F1 having already achieved critical and commercial traction, industry watchers believe a digital and streaming release by September 2025 appears realistic, pending any changes based on box office longevity. Also Read | Fireworks Near Me: Washington gears up for 4th of July 2025 celebrations, military parade and displays | Complete guide Why the Wait Might Be Strategic Industry analysts suggest that Apple Studios is carefully timing F1's home release to sustain its profitability and buzz. Unlike smaller films that rapidly transition from theatres to digital platforms, F1 is backed by prestige collaborators such as Jerry Bruckheimer Films, Plan B Entertainment, and Kosinski's own production unit. The long-term streaming value of a title like F1 , which combines mainstream appeal with global star power and niche motorsport fandom, is expected to be maximized by spacing out its release windows strategically. Moreover, Apple's focus on event-style cinema releases for some of its big-budget projects has worked in its favour, offering them a dual runway—first, as box office earners and later as streaming tentpoles. F1 Streaming Release Date: What We Know So Far Theatrical release date: June 27, 2025 Estimated digital purchase/rental date: Between August 10 and September 1, 2025 Expected Apple TV+ streaming release: Late August to early September 2025 Streaming platform: Apple TV+ (exclusive) Although Apple has yet to make an official announcement, the prevailing consensus among industry insiders is that F1 will be available for home viewing within a three-month window, with Apple TV+ subscribers getting access shortly after its transactional digital release. FAQs When was the F1 movie released in theatres? F1 was released theatrically worldwide on June 27, 2025. What is the F1 movie about? The film follows Sonny Hayes (played by Brad Pitt), a retired Formula One driver who returns to the racetrack to mentor a young talent, Joshua Pearce (played by Damson Idris). It combines high-speed racing action with an emotional storyline.

When Is ‘F1 The Movie' Streaming On Apple TV+? Here's The Likely Release Timeline
When Is ‘F1 The Movie' Streaming On Apple TV+? Here's The Likely Release Timeline

Forbes

time28-06-2025

  • Entertainment
  • Forbes

When Is ‘F1 The Movie' Streaming On Apple TV+? Here's The Likely Release Timeline

F1 The Movie Get ready to start your engines. Brad Pitt's Formula One film, F1: The Movie, raced into theaters on Friday, June 27. As an Apple Original Film, it will eventually be available to stream on Apple TV+ and other digital sites. But how long will viewers have to wait to watch F1 from the comfort of their homes? Directed by Joseph Kosinski, F1 The Movie stars Pitt as Sonny Hayes, one of the most promising race car drivers of the 1990s until an accident on the track almost ended his career for good. Thirty years later, the racer-for-hire driver is approached by his old teammate Ruben Cervantes (Javier Bardem), who owns a struggling Formula 1 team at risk of shutting down. 'Ruben convinces Sonny to come back to Formula 1 for one last shot at saving the team and being the best in the world. He'll drive alongside Joshua Pearce (Damson Idris), the team's hotshot rookie intent on setting his own pace,' the official synopsis reads. "But as the engines roar, Sonny's past catches up with him and he finds that in FORMULA 1, your teammate is your fiercest competition — and the road to redemption is not something you can travel alone.' In addition to Pitt, Bardem, and Elba, the cast also includes Kerry Condon, Tobias Menzies, Sarah Niles, Kim Bodnia, and Samson Kayo. Last week, news broke that Bridgerton star Simone Ashley's scenes were cut from the final version of the film, sparking confusion and outrage from her fans. When asked about the switch-up, Kosinski told People that it 'happens on every film' and there were 'two or three storylines that ultimately didn't make into the final cut." The director continued, 'But Simone, she's an incredible talent, incredible actress, incredible singer, and I would love to work with her again.' So far, F1: The Movie has been a hit among both critics and audiences. The film holds an 83% critics score based on 237 reviews and a 97% audience score from more than 2,500 ratings on Rotten Tomatoes. New York Post critic Johnny Oleksinski praised the F1's realistic racing sequences in his review: 'The races look real, breathtakingly so, and are edited like a bat out of hell. Most importantly, the viewer fully believes Pitt and Idris are actually driving these cars," he wrote. How To Watch F1 The Movie Right Now F1 The Movie F1 The Movie premiered exclusively in theaters on Friday, June 27, 2025. Currently, the only way to watch the film is in movie theaters. Check your local cinemas for specific showtimes. When Will F1 The Movie Be Streaming On Apple TV+? F1 The Movie F1: The Movie is an Apple Original Film, which means it will eventually stream on Apple TV+. The film will likely become available on the platform 70 to 100 days — or approximately two to three months — after its theatrical premiere. According to this estimate, F1 could begin streaming on Apple TV+ in late August or early fall 2025. If you look at other Apple Original Films for comparison, Killers of the Flower Moon (2023) became available after 84 days, Argylle (2024) after 70 days, and Napoleon (2023) after 100 days. Wolfs (2024) landed on Apple's streaming service just one week after its limited theatrical release. Fly Me to the Moon (2024) had the longest theatrical-to-Apple TV+ window at 147 days or just over four months. If F1 performs well in theaters, it could have an extended run before arriving on Apple's streaming platform. The sports drama, which has a hefty $200 million budget, is aiming for a $50 to $60 million opening weekend, according to Variety. The studio will likely work to maximize box office revenue before shifting F1: The Movie to streaming. When Will F1 The Movie Be Streaming On Digital? F1 The Movie Before F1: The Movie begins streaming on Apple TV+ for subscribers, the racing drama will likely be available to purchase or rent on digital platforms like Prime Video, Apple TV+ and Fandango at Home even sooner — typically about 45 to 65 days after its theatrical premiere. That means fans could be watching F1 from the comfort of their homes as early as Monday, August 11, 2025. Stay tuned to find out exactly when F1: The Movie will be available to stream. Watch the official trailer for F1 The Movie below.

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