Latest news with #Armani
Time of India
3 hours ago
- Entertainment
- Time of India
Kartik Aaryan: The Prince of Brand World
In an ever-evolving advertising landscape, where relatability often trumps legacy, a new kind of superstar is emerging, one who bridges small-town dreams with pan-India influence. With over ₹1,000 crore riding on his name through box office hits and endorsement deals, this rising force is becoming the poster boy for what brands seek today: authenticity, versatility, and new blue-eyed boy Kartik Aaryan is riding an unstoppable wave of success, with over Rs 1000 crore banking on him- not just at the box office, but also in the world of brand endorsements. Following box office successes like Bhool Bhulaiyaa 3 and Chandu Champion, Kartik Aryan has become one of the most sought-after faces in Indian advertising, commanding attention from top brands across Kartik is the face of over 30 major brands, with endorsements spanning FMCG, fashion, lifestyle, fintech, automobiles, and tech, his team shares. His current brand portfolio includes names like Armani, Fanta, Doritos, Maruti Suzuki Brezza, Max Protein, Skechers, Dabur Oral Care, Manforce, Smart and Handsome, McDowell's, Knorr, Fujifilm Instax, and many more - a testament to his universal appeal and marketing Sharma, filmmaker and co-founder of Chrome Pictures, describes Kartik as "A marketer's dream," citing his boy-next-door charm and authentic public persona as key factors. "He doesn't just endorse brands, he connects with consumers. Be it wit in a Doritos ad or class in an Armani campaign, or projecting confidence with Manforce condoms, Kartik brings credibility and relatability. His youthful energy and progressive image make him incredibly versatile, whether it comes to family-friendly ads or bold choices," Sharma for his clean public image, Kartik has consistently maintained a controversy-free reputation: a rare feat in the entertainment industry that has made him a dependable, family friendly, high-impact choice for advertisers navigating a sensitive and crowded media to Lux Industries' Executive Director Udit Todi, Kartik's real power lies in his origin story: "He comes from a non-filmy, middle-class background and openly shares his journey from Gwalior to stardom. His background isn't just a part of his identity; it's a strategic brand asset. His authenticity connects with Tier 2 and Tier 3 audiences, the backbone of India's consumer market."Todi adds that Kartik's versatility allows him to seamlessly promote products across categories - making him one of the few celebrities who appeal across both mass and premium Sen, MD & CEO of Senco Gold & Diamonds, echoes the sentiment: "He embodies hope and hustle. His grounded image resonates with young, aspiring India. His style is real, his journey is inspirational, and his rise mirrors the aspirations of millions."Kartik's commercial value reflects his soaring stardom. He currently commands ₹8–10 crore per brand endorsement, while his film remuneration has crossed the ₹50 crore mark. According to Kroll's Celebrity Brand Valuation Report 2023, Kartik ranks among the top brand endorsers in India, with a personal brand value of $44.5 this brand momentum is Kartik's filmography. His upcoming slate includes Naagzilla, Tu Meri Main Tera Main Tera Tu Meri in Tera and a much-awaited romantic musical with Anurag Basu - all projects expected to further amplify his presence across screens and deeper into Kartik Aaryan's skyrocketing demand in the brand world, Udit Todi shares, 'His active social media presence delivers massive organic reach, while his consistent visibility across events, red carpets, and media ensures strong 360-degree recall, ideal for high-frequency brand campaigns. He will likely dominate the mass-premium segment, combining affordability and aspiration." Kartik Aaryan commands a massive social media reach with over 55 million followers across platforms, , offering brands a powerful channel for organic visibility and deeper consumer engagement, a valuable asset that amplifies the impact of every Gen Z, he's the perfect mix of real and aspiration, a trendsetter - from binge-worthy reels to his viral gym transformation, he's the guy they watch, meme, and follow across social analyst Joginder Tuteja sums it up aptly: "There are phases when the branding world revolves around a single superstar, and right now, that young superstar is Kartik Aaryan."With a consistent media presence, mass fanbase, social media influence, and a genuine public image, Kartik Aaryan has evolved into more than just a film star to become a brand unto himself. - he is the face of new-age aspirational India, and a brand in himself.
Time of India
5 hours ago
- Entertainment
- Time of India
Why brands are betting big on Kartik Aaryan's mass appeal
In an ever-evolving advertising landscape, where relatability often trumps legacy, a new kind of superstar is emerging, one who bridges small-town dreams with pan-India influence. With over ₹1,000 crore riding on his name through box office hits and endorsement deals, this rising force is becoming the poster boy for what brands seek today: authenticity, versatility, and new blue-eyed boy Kartik Aaryan is riding an unstoppable wave of success, with over Rs 1000 crore banking on him- not just at the box office, but also in the world of brand endorsements. Following box office successes like Bhool Bhulaiyaa 3 and Chandu Champion, Kartik Aryan has become one of the most sought-after faces in Indian advertising, commanding attention from top brands across Kartik is the face of over 30 major brands, with endorsements spanning FMCG, fashion, lifestyle, fintech, automobiles, and tech, his team shares. His current brand portfolio includes names like Armani, Fanta, Doritos, Maruti Suzuki Brezza, Max Protein, Skechers, Dabur Oral Care, Manforce, Smart and Handsome, McDowell's, Knorr, Fujifilm Instax, and many more - a testament to his universal appeal and marketing Sharma, filmmaker and co-founder of Chrome Pictures, describes Kartik as "A marketer's dream," citing his boy-next-door charm and authentic public persona as key factors. "He doesn't just endorse brands, he connects with consumers. Be it wit in a Doritos ad or class in an Armani campaign, or projecting confidence with Manforce condoms, Kartik brings credibility and relatability. His youthful energy and progressive image make him incredibly versatile, whether it comes to family-friendly ads or bold choices," Sharma for his clean public image, Kartik has consistently maintained a controversy-free reputation: a rare feat in the entertainment industry that has made him a dependable, family friendly, high-impact choice for advertisers navigating a sensitive and crowded media to Lux Industries' Executive Director Udit Todi, Kartik's real power lies in his origin story: "He comes from a non-filmy, middle-class background and openly shares his journey from Gwalior to stardom. His background isn't just a part of his identity; it's a strategic brand asset. His authenticity connects with Tier 2 and Tier 3 audiences, the backbone of India's consumer market."Todi adds that Kartik's versatility allows him to seamlessly promote products across categories - making him one of the few celebrities who appeal across both mass and premium Sen, MD & CEO of Senco Gold & Diamonds, echoes the sentiment: "He embodies hope and hustle. His grounded image resonates with young, aspiring India. His style is real, his journey is inspirational, and his rise mirrors the aspirations of millions."Kartik's commercial value reflects his soaring stardom. He currently commands ₹8–10 crore per brand endorsement, while his film remuneration has crossed the ₹50 crore mark. According to Kroll's Celebrity Brand Valuation Report 2023, Kartik ranks among the top brand endorsers in India, with a personal brand value of $44.5 this brand momentum is Kartik's filmography. His upcoming slate includes Naagzilla, Tu Meri Main Tera Main Tera Tu Meri in Tera and a much-awaited romantic musical with Anurag Basu - all projects expected to further amplify his presence across screens and deeper into Kartik Aaryan's skyrocketing demand in the brand world, Udit Todi shares, 'His active social media presence delivers massive organic reach, while his consistent visibility across events, red carpets, and media ensures strong 360-degree recall, ideal for high-frequency brand campaigns. He will likely dominate the mass-premium segment, combining affordability and aspiration." Kartik Aaryan commands a massive social media reach with over 55 million followers across platforms, , offering brands a powerful channel for organic visibility and deeper consumer engagement, a valuable asset that amplifies the impact of every Gen Z, he's the perfect mix of real and aspiration, a trendsetter - from binge-worthy reels to his viral gym transformation, he's the guy they watch, meme, and follow across social analyst Joginder Tuteja sums it up aptly: "There are phases when the branding world revolves around a single superstar, and right now, that young superstar is Kartik Aaryan."With a consistent media presence, mass fanbase, social media influence, and a genuine public image, Kartik Aaryan has evolved into more than just a film star to become a brand unto himself. - he is the face of new-age aspirational India, and a brand in himself.
Economic Times
6 hours ago
- Entertainment
- Economic Times
Why brands are betting big on Kartik Aaryan's mass appeal
In an ever-evolving advertising landscape, where relatability often trumps legacy, a new kind of superstar is emerging, one who bridges small-town dreams with pan-India influence. With over ₹1,000 crore riding on his name through box office hits and endorsement deals, this rising force is becoming the poster boy for what brands seek today: authenticity, versatility, and new blue-eyed boy Kartik Aaryan is riding an unstoppable wave of success, with over Rs 1000 crore banking on him- not just at the box office, but also in the world of brand endorsements. Following box office successes like Bhool Bhulaiyaa 3 and Chandu Champion, Kartik Aryan has become one of the most sought-after faces in Indian advertising, commanding attention from top brands across Kartik is the face of over 30 major brands, with endorsements spanning FMCG, fashion, lifestyle, fintech, automobiles, and tech, his team shares. His current brand portfolio includes names like Armani, Fanta, Doritos, Maruti Suzuki Brezza, Max Protein, Skechers, Dabur Oral Care, Manforce, Smart and Handsome, McDowell's, Knorr, Fujifilm Instax, and many more - a testament to his universal appeal and marketing versatility. The marketer's dream Amit Sharma, filmmaker and co-founder of Chrome Pictures, describes Kartik as "A marketer's dream," citing his boy-next-door charm and authentic public persona as key factors. "He doesn't just endorse brands, he connects with consumers. Be it wit in a Doritos ad or class in an Armani campaign, or projecting confidence with Manforce condoms, Kartik brings credibility and relatability. His youthful energy and progressive image make him incredibly versatile, whether it comes to family-friendly ads or bold choices," Sharma for his clean public image, Kartik has consistently maintained a controversy-free reputation: a rare feat in the entertainment industry that has made him a dependable, family friendly, high-impact choice for advertisers navigating a sensitive and crowded media landscape. Strategic edge and pan-India appeal: According to Lux Industries' Executive Director Udit Todi, Kartik's real power lies in his origin story: "He comes from a non-filmy, middle-class background and openly shares his journey from Gwalior to stardom. His background isn't just a part of his identity; it's a strategic brand asset. His authenticity connects with Tier 2 and Tier 3 audiences, the backbone of India's consumer market."Todi adds that Kartik's versatility allows him to seamlessly promote products across categories - making him one of the few celebrities who appeal across both mass and premium Sen, MD & CEO of Senco Gold & Diamonds, echoes the sentiment: "He embodies hope and hustle. His grounded image resonates with young, aspiring India. His style is real, his journey is inspirational, and his rise mirrors the aspirations of millions." Endorsement fees and brand valuation: Kartik's commercial value reflects his soaring stardom. He currently commands ₹8–10 crore per brand endorsement, while his film remuneration has crossed the ₹50 crore mark. According to Kroll's Celebrity Brand Valuation Report 2023, Kartik ranks among the top brand endorsers in India, with a personal brand value of $44.5 million. Blockbusters in the making: Fueling this brand momentum is Kartik's filmography. His upcoming slate includes Naagzilla, Tu Meri Main Tera Main Tera Tu Meri in Tera and a much-awaited romantic musical with Anurag Basu - all projects expected to further amplify his presence across screens and markets. Social media supremacy Delving deeper into Kartik Aaryan's skyrocketing demand in the brand world, Udit Todi shares, 'His active social media presence delivers massive organic reach, while his consistent visibility across events, red carpets, and media ensures strong 360-degree recall, ideal for high-frequency brand campaigns. He will likely dominate the mass-premium segment, combining affordability and aspiration." Kartik Aaryan commands a massive social media reach with over 55 million followers across platforms,, offering brands a powerful channel for organic visibility and deeper consumer engagement, a valuable asset that amplifies the impact of every Gen Z, he's the perfect mix of real and aspiration, a trendsetter - from binge-worthy reels to his viral gym transformation, he's the guy they watch, meme, and follow across social media. The center of the brand galaxy Trade analyst Joginder Tuteja sums it up aptly: "There are phases when the branding world revolves around a single superstar, and right now, that young superstar is Kartik Aaryan."With a consistent media presence, mass fanbase, social media influence, and a genuine public image, Kartik Aaryan has evolved into more than just a film star to become a brand unto himself. - he is the face of new-age aspirational India, and a brand in himself. Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
Cosmopolitan
2 days ago
- Entertainment
- Cosmopolitan
Inside Charli XCX and George Daniel's Chic Wedding After Party
Congrats to Mr. and Mrs. XCX, AKA Charli XCX and George Daniel! The couple officially said 'I do' with an intimate ceremony at the Hackney Town Hall in London on July 19, and it was just as chic as you'd expect. The 1975 donned a classic charcoal Armani suit while the Brat hitmaker wore a draped ivory satin corseted mini dress from Vivienne Westwood paired with Jimmy Choo slingback heels. Of course, she threw on her signature oversized shades for the post-wedding festivities, too, and captured the moment with a series of TikToks. 'When George isn't crying when he sees me walking down the aisle,' Charli captioned the first video, which was set to her 'girl, so confusing' remix with Lorde. In another clip, she shared behind-the-scenes vibes with her wedding party, including photographer Aidan Zamiri and Mr. XCX himself. She wore a chic off-the-shoulder white mini dress from Saint Laurent by Anthony Vaccarello as the group exuded 'bridal party energy' and danced to Far East Movement's 2010 club classic, 'Like a G6.' George's bandmates Ross MacDonald and Adam Hann were reportedly in attendance for the wedding, whereas The 1975's frontman, Matty Healy, had to skip out on the festivities to attend the premiere of I Know What You Did Last Summer, which stars his fiancée and Charli's '360' muse, Gabbriette Bechtel. While their nuptials remained pretty low-key, Charli and George's after-party brought on the brat-titude. According to The Sun, the reception took place at Italian restaurant Dalla before attendees made their way to Ellie's bar in Dalston. 'Charli's wedding reception was the epitome of Brat,' an insider told the outlet. 'Her and George wanted to keep it very cool, so they shunned cars and walked down Hackney High Street to get to Dalla. The restaurant had closed for them, and they had a massive family-style meal with loads of pasta and champagne. People walking past were stunned when they saw Charli and George having a cheeky pre-dinner cigarette outside.' And, according to since-expired Instagram Stories posted by DJ Alex Chapman, the couple served skinny cigarettes on silver platters for their guests: Charli revealed that she and George had the idea in mind during a 2024 appearance on the Anything Goes with Emma Chamberlain podcast. 'It's so fun,' she said of the wedding planning process, which she admitted made her and her now-husband 'crazy.' 'We're like, 'We're going to have this really epic, like, cigarette station!' and we're going to have people walking around with, like, silver trays of cigarettes,' she jokingly explained. If ^^^ all of this is any indicator, Charli made a point when she said everything is romantic.
South Wales Argus
3 days ago
- South Wales Argus
Robber stole cash and tobacco at Tredegar petrol station
Newport Crown Court heard that Liam Watts and another man – who has not been identified – entered Nantybwch Service Station in Tredegar wearing balaclavas at around 8.45pm on December 23, 2023. There was a lone woman working in the service station, and the men grabbed her and told her to open the till. The men took £200 in cash, and Watts emptied packets of tobacco and cigarettes into a bag. The men hit Nantybwch Service Station in Tredegar. (Image: Google Street View) The pair warned the woman not to call the police, and the other man then grabbed a bottle of brandy as they fled. She phoned the police, and CCTV footage of the incident was provided. Police searched an address in Tredegar on January 1, 2024, in relation to an unrelated matter. Whilst at the address, they recognised a pair of grey Armani tracksuit bottoms. Forensic checks revealed Watts' fingerprints on a tobacco pack which had been dropped during the robbery. The defendant, who has five previous convictions for 12 offences, pleaded guilty to robbery. In a statement read out in court, the woman said she was left feeling 'particularly nervous' when working by herself late at night after the robbery, and she was concerned that the other man had not been identified yet. Liam Watts robbed a petrol station with another man. (Image: Gwent Police) Kevin Seal, appearing for Watts, said the defendant was 'sorry' and 'embarrassed' about his offending, and was so intoxicated during the robbery that he didn't realise the member of staff was somebody he knew. He said Watts developed a drug addiction and issues with alcohol after receiving a large amount of money and spending it all in a short period of time 'mixing with others and taking cocaine'. 'That's probably the worst thing that ever happens to him,' said Mr Seal. 'He then went on effectively a spree of offending.' Mr Seal said Watts was 'grateful' that he was now in custody, and that this gave him a chance to address his substance issues. 'It has put the brakes on a one way path,' he said. Addressing the defendant, Judge Carl Harrison said: 'This was a lone female working at night at 8.45pm in December. It was dark outside. 'Your offending has had a long-lasting effect on her.' Watts was jailed for two years and three months, and the woman was granted a five-year restraining order against him.
