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Time of India
6 days ago
- Business
- Time of India
ETBWS 2025: CMOs decode AI's role in marketing transformation
Marketing is undergoing a seismic transformation. Artificial intelligence (AI) is reshaping how brands connect with customers, predict behaviours, and deliver personalised experiences at scale. From content generation to predictive modelling , today's CMOs are using AI to accelerate decision-making, enhance customer journeys, and unlock real-time growth opportunities. At the 7th edition of the Brand World Summit, organised by ETBrandEquity, a panel of leading CMOs explored how AI and data are revolutionising not just marketing operations, but also customer engagement . The panel featured Ashish Mishra, CMO, Acko; Darshana Shah, CMO, Aditya Birla Capital; Sai Narayan, CMO, Policybazaar; and Krishna Kota, head of marketing – consumer business, DBS Bank India. While AI currently acts as an enabler, it is expected to become a key growth driver. Mishra noted that most current applications focus on AI's predictive capabilities, including customer segmentation and fraud detection. On generative AI , he said: 'It's easy to get carried away by the scale at which content can be generated. Internally, we are still vetting its use. I believe predictive and generative AI will eventually work in tandem, but for now, our emphasis is on predictive applications.' Shah said, 'When the omnichannel ecosystem first emerged, AI-powered bots gained traction. These systems, fuelled by vast datasets, enabled voice conversations, journey mapping, and drop-off detection. With martech platforms now leveraging data for highly personalised interactions, AI has shifted from being an enabler to a true growth driver in many areas of our business.' She added, 'There are challenges around built-in biases. For example, when prompting tools like Gemini to generate an image of an Indian woman of a certain age, the results often default to cultural stereotypes – a bindi , sindoor , or brown skin – irrespective of context. Even in categories like health wear or activewear, such biases persist. We are actively retraining these models to mitigate these stereotypes.' Narayan said, 'Although insurance is largely digital, customers still require human support when selecting a policy. Traditionally, queries that came in after business hours were only addressed the following morning, which led to lower conversion rates.' To address this, Policybazaar introduced Finova AI for its life insurance division, an AI-powered bot that replaces human agents outside working hours. 'Finova AI understands Indic languages and responds contextually, facilitating seamless, engaging conversations. These interactions not only extend engagement but also enhance the quality of next-day human follow-ups, resulting in higher conversions.' Kota said, 'If your data is well-organised, AI capabilities can truly scale. For DBS Bank, this journey began with the basics. In 2017, we built ADA (Analytics Data Architecture), our central data lake, which now powers all AI-led initiatives.' DBS handles extensive behavioural and transactional data. 'In Singapore alone, we track over 10,000 signals per customer, from spending patterns to salary flows.' To use this data ethically and effectively, DBS developed NBN (Next Best Nudge), an AI-driven framework that delivers timely, personalised suggestions influencing customer decisions. 'We have also created NBC, or Next Best Conversation, enabling our relationship managers to engage customers with data-driven insights. Whether through nudges or conversations, intelligent engagement represents the future of banking, and AI sits at its core.'
The Hindu
08-06-2025
- The Hindu
9-year-old girl's body found in suitcase in north-east Delhi; residents protest, parties clash
A nine-year-old girl was killed after allegedly being sexually assaulted, and stuffed in a suitcase on Saturday in north-east Delhi's Nehru Vihar, said police on Sunday. The accused fled the area after the incident and the police have formed six teams to nab him. The police arrived at the spot at 8.40 p.m. A case has been registered at the Dayalpur police station under relevant sections of the Bharatiya Nyaya Sanhita and Section 6 (punishment for aggravated penetrative sexual assault) of the Protection of Children from Sexual Offences Act. During Id-ul-Azha celebrations, the girl was asked to fetch ice from her grandmother, who lives in the same area. When she did not return home for a long time, her parents began searching for her. 'We started looking for her everywhere. Even an announcement from the masjid was made,' said the victim's mother, who was inconsolable. She was found in an unconscious state in a nearby flat. 'I found it unusual for a suitcase to lie on the floor. I immediately opened it and saw my daughter inside,' said the victim's father. The girl was rushed to a hospital where doctors informed the police and the family members that she was brought dead. 'The doctors informed that the victim was brought dead. They observed injuries on her face and indicated possible sexual assault,' said DCP (North East) Ashish Mishra. 'We have formed six teams and raids are being conducted to nab the accused,' said an officer. The Forensic Sciences Laboratory teams were called to inspect the crime scene. The incident sparked a protest by locals. On Sunday, a big crowd gathered at the victim's house. The protesters raised slogans against the police, alleging 'negligence', and demanded immediate arrest of the culprit. 'We want capital punishment for the accused,' Imran Khan, a local, said, adding that the police must arrest the accused at the earliest. Police and paramilitary forces were deployed in the area to maintain law and order. 'Political cunningness' Meanwhile, the Aam Aadmi Party (AAP) and the Bharatiya Janata Party (BJP) traded barbs, with Opposition party's national convener Arvind Kejriwal stating that the Union Home Minister Amit Shah, to whom the Delhi police report, should be held responsible for the incident. Mr. Kejriwal also alleged that 'our daughters are not safe under the BJP government'. Hitting back at AAP, Delhi BJP chief Virendra Sachdeva said, 'To reduce these incidents to mere law and order issues is political cunningness.' (With inputs from PTI)
NDTV
08-06-2025
- NDTV
9-Year-Old Girl Dies After Being Raped, Stuffed In Bag In Delhi: Cops
New Delhi: A minor girl died after she was allegedly raped and stuffed into a suitcase in a bleeding condition in Delhi's Dayalpur area, a police official said on Sunday. The suitcase, in which the girl was found in an unconscious state, was found on the second floor of flat in Nehru Vihar on Saturday evening, hours after her family launched a hunt for her following her disappearance, the police said. Deputy Commissioner of Police (North East), Ashish Mishra, said, "At around 8.40 p.m. last night, a PCR call was received regarding a nine-year-old minor girl found in an injured condition." "Upon reaching the location at Gali No. 2 in Nehru Vihar, the Dayalpur police team found that a minor girl in an unconscious state had been taken to hospital by her father," he added. "Our team also reached the hospital, where doctors, after the preliminary examination, declared her dead. Signs of sexual assault were found," he said. A case has been registered at Dayalpur police station under Sections 103(1), among others, of the Bharatiya Nyaya Sanhita dealing with murder and Section 6 of the POCSO Act that deals with aggravated sexual assault, the police said. Soon after the detection of the suitcase, crime and forensic science laboratory teams inspected the spot, and multiple teams were deployed to trace the accused using CCTV footage collected from the area, the police added. The father of the deceased girl said, "We have not received any information yet. Now we are going to the mortuary for the child's post-mortem. We will find out more when we get there, as the police have called us." Earlier, the girl's family members raised an alarm when she failed to return after delivering ice at her aunt's place on Saturday afternoon. The girl's father said that inquiries in the colony revealed that a man had taken her to his flat, the police said. When the family reached the flat it was found locked. The house owner said the keys of the flat were with his brother, the police added. After the lock was broken open, the disrobed girl, in an unconscious state, was found in the suitcase, the police said.
Hans India
08-06-2025
- Hans India
Delhi: 'Raped' minor girl dies after being stuffed in a bag
A minor girl died after she was allegedly raped and stuffed into a suitcase in a bleeding condition in Delhi's Dayalpur area, a police official said on Sunday. The suitcase, in which the girl was found in an unconscious state, was found on the second floor of flat in Nehru Vihar on Saturday evening, hours after her family launched a hunt for her following her disappearance, the police said. Deputy Commissioner of Police (North East), Ashish Mishra, said, "At around 8.40 p.m. last night, a PCR call was received regarding a nine-year-old minor girl found in an injured condition." "Upon reaching the location at Gali No. 2 in Nehru Vihar, the Dayalpur police team found that a minor girl in an unconscious state had been taken to hospital by her father," he added. "Our team also reached the hospital, where doctors, after the preliminary examination, declared her dead. Signs of sexual assault were found," he said. A case has been registered at Dayalpur police station under Sections 103(1), among others, of the Bharatiya Nyaya Sanhita dealing with murder and Section 6 of the POCSO Act that deals with aggravated sexual assault, the police said. Soon after the detection of the suitcase, crime and forensic science laboratory teams inspected the spot, and multiple teams were deployed to trace the accused using CCTV footage collected from the area, the police added. The father of the deceased girl said, "We have not received any information yet. Now we are going to the mortuary for the child's post-mortem. We will find out more when we get there, as the police have called us." Earlier, the girl's family members raised an alarm when she failed to return after delivering ice at her aunt's place on Saturday afternoon. The girl's father said that inquiries in the colony revealed that a man had taken her to his flat, the police said. When the family reached the flat it was found locked. The house owner said the keys of the flat were with his brother, the police added. After the lock was broken open, the disrobed girl, in an unconscious state, was found in the suitcase, the police said.
Indian Express
08-06-2025
- Indian Express
Minor girl killed after ‘sexual assault' in North East Delhi, probe on to nab accused
A minor girl was allegedly murdered after being sexually assaulted in North East Delhi Saturday evening, the Delhi Police said. According to the police, a call regarding the sexual assault of the minor was received at about 8.41 pm Saturday. 'Upon reaching the location, the police team found that a minor girl in an unconscious condition was present there,' Deputy Commissioner of Police (North East) Ashish Mishra said. The girl's father took the victim to the JPC Hospital, where the doctors declared her dead and a possible victim of sexual assault. 'Prima facie, the attending doctors at the hospital observed visible injuries on her face and alleged sexual assault,' DCP Mishra said. The crime and forensic team have now begun inspecting the crime scene to apprehend the accused. Meanwhile, a case has been registered under sections 103 (1) [murder], 66 [punishment for causing death or resulting in a persistent vegetative state of the victim], and 13 (2) [enhanced punishment for repeat offenders], of the Bharatiya Nyaya Sanhita (BNS), along with Section 6 (punishment for aggravated penetrative sexual assault) of the Pocso Act. In April this year, a 14-year-old boy from Uttarakhand, who was in Delhi to attend a sports event, was allegedly sexually assaulted by several other participants at a club in Outer North Delhi, the police had said. After the incident came to light, an 18-year-old was arrested, and five other minors were apprehended, the police added. In his statement to the police, the boy said that on April 22, he was stripped and assaulted by multiple boys participating in the event. Meanwhile, crime data shared by the Delhi Police shows that rape cases registered were 370 between January 1 to March 31 in 2025, down by 18.68 per cent compared to the same period in 2024, when it was 455. In 2023, the number of cases was 422 during the same period. Molestation cases for the first three months of 2025 also saw a dip of 14.63 per cent to 379 compared to 2024, when it was 444, and 30.71 per cent compared to 2023, when it was 547.
