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India.com
5 days ago
- India.com
This Indian city has most extramarital affairs in the country; not Delhi, Noida, Chennai, Kolkata, Patna, Lucknow, Bengaluru, Mumbai, the city is...
Representational Image India extramarital affairs: Unlike many western and westernized society, marriage is still regarded as a sacred institution in India, which not only binds two people together in a lifelong partnership but also celebrates the union of their families. However, several factors have led to degradation of the institution of marriage in modern times resulting in adultery and extramarital affairs becoming a common phenomenon even a conservative society like India, especially in major cities and urban centers. Now, data from a new survey has shed light on the surge in extramarital relationships in India, but surprisingly, the highest number such incidents have been found in a small city in Tamil Nadu, not any large metro like Delhi, Noida, Chennai, Kolkata, Patna, Lucknow, Bengaluru or Mumbai. Which Indian city has most extramarital affairs? According to data released by affair dating app, Ashley Madison, Kanchipuram in Tamil Nadu has the most registered users on the app, suggesting that the South Indian city has the dubious distinction of topping the list in extramarital affairs in the country. Notably, Kanchipuram was at the 17th spot in 2024, but jumped to the top spot within a year, ahead of big metro cities. The shocking statistics shared by Ashley Madison reveal how the institution of marriage is rapidly eroding even in smaller towns and cities due rampant urbanization, messed up work-life balance, cheap internet access and various other factors. What about other Indian cities? The data shows that the Ashley Madison app is growing at a faster pace in tier-II and tier-III cities compared to tier-I cities like Delhi, Mumbai, etc. However, it does not explain the reason behind this phenomenon. Among Tier-I cities, Delhi has the highest number of extramarital affairs, and six of top 20 regions in the list are located around the National Capital Region (NCR), with Central Delhi boasting the second highest number of users on the app, followed by South-West Delhi, East Delhi, South Delhi, West Delhi, and North-West Delhi. Other Delhi-NCR areas like, Ghaziabad, Koregaon, and Gautam Buddha Nagar in Noida, also have a high number of Ashley Madison users, the data shows. Surprisingly, Mumbai, India's financial and entertainment capital, lags behind in this infamous list, while Tier 2 cities like Jaipur, Chandigarh, Raigarh are leading the way. Data shows that Tier 2 cities are far ahead of metros when it comes to registrations and user activity on the app. The data is based on the activity and intensity of the user, not just new users. Why India has highest extramarital affairs? Meanwhile, Ashley Madison had published another survey conducted by YouGov in April, which revealed that people in India and Brazil are more likely to have polygamous relationships, than other countries it surveyed. As per the report, a whopping 53 percent Indians confessed to being in an extramarital relationship, the highest among all countries surveyed. According to the survey, most Indians expressed interest in extramarital relationships, followed by Brazil.
Hindustan Times
6 days ago
- Hindustan Times
Cheating Capital of India: It's not Delhi, but 9 out of 20 spots are from here; Tamil Nadu town tops the list; read more
Not Delhi, Mumbai, or Bengaluru; Kanchipuram (the small town in Tamil Nadu known for its silks and temples) has been named as the cheating capital of India. According to a 2025 report by Ashley Madison — a dating app for married people (yep, people cheating on their spouses) — several small town locales have been tracked to be active on this platform for married-but-mingling individuals. Several small towns and tier 2 cities have featured on the list shared by the dating app (Photo: Shutterstock [For representational purposes only])) But this doesn't mean Delhi is far behind. Delhi and its NCR cousins have dominated India's extramarital charts. Delhi's report card Six Delhi districts — Central, South West, East, South, West and North West — made it to the top 20 cities with the highest number of affairs. Throw in the usual NCR suspects — Gurgaon, Noida, and Ghaziabad — and nine out of the 20 Indian hotspots are Delhi-adjacent. Not to be outdone, Central Delhi ranks second only to Kanchipuram, which made an astonishing jump from 17th to 1st in just a year. Meanwhile, South Delhi's anonymity and West Delhi's business buzz, coupled with late-night 'I'm at work' excuses in Noida and Gurugram, seem to have translated into full-blown online infidelity trends. In India Here's the full list of cities where love is... complicated: 1. Kanchipuram 2. Central Delhi 3. Gurgaon (Gurugram) 4. Gautam Buddha Nagar (Noida) 5. South West Delhi 6. Dehradun 7. East Delhi 8. Pune 9. Bangalore (Bengaluru) 10. South Delhi 11. Chandigarh 12. Lucknow 13. Kolkata 14. West Delhi 15. Kamrup 16. North West Delhi 17. Raigarh 18. Hyderabad 19. Ghaziabad 20. Jaipur What's driving Dilliwalas' double lives? Experts and surveys alike suggest a cocktail of factors: emotional distance, long working hours, work-from-home fatigue, social autonomy, and, of course, anonymity that big city life generously offers. With apps like Ashley Madison enabling discreet digital dalliances, even the traditional bastions of monogamy are shifting. This is not just a metro story either — from Kanchipuram's quiet temples to Raigarh's remote lanes, digital dating is redrawing the emotional geography of relationships in India. But it's Delhi NCR that's clearly rewriting the rules fastest. Swipe left on monogamy? Delhi already did. For more, follow @
Mint
6 days ago
- Business
- Mint
Forget Goa and Bengaluru, THIS tiny Tamil Nadu town is India's new ‘non-monogamy hotspot'
India is fast emerging as a major market for Ashley Madison, the controversial dating platform known for catering to married individuals seeking discreet relationships. According to the app's June 2025 data, not only is India one of its fastest-growing regions globally, but smaller towns are now outpacing metro cities when it comes to signups and non-monogamy activity. Leading the list is Kanchipuram in Tamil Nadu, a town better known for its silk sarees and historic temples. With a population of just two lakh, Kanchipuram has surprisingly topped the platform's list of 20 Indian districts with the highest non-monogamy intensity. The town has jumped from 17th place last year to number one in 2025, overtaking major cities like Delhi and Mumbai. Ashley Madison, which describes itself as the 'world's no.1 married dating app,' released data identifying areas where interest in extramarital relationships is highest. Central Delhi ranked second, followed by Gurgaon. However, Mumbai failed to make it to the top 20 list altogether. Interestingly, the report shows that 9 of the top 20 districts are from the Delhi-NCR region, including six from within the national capital itself—Central Delhi, South West Delhi, East Delhi, South Delhi, West Delhi, and North West Delhi. Other smaller cities such as Ghaziabad, Jaipur, Raigarh, Kamrup, and Chandigarh also feature prominently. In April, Ashley Madison conducted a global survey via YouGov, revealing that India and Brazil lead the world in rates of admitted infidelity, with 53 percent of Indian respondents confessing to having had an affair. 'This data highlights a striking trend—India is leading the way in redefining modern relationships, with more than half of surveyed adults admitting to infidelity,' Paul Keable, Chief Strategy Officer at Ashley Madison was quoted as saying by HT. He added, 'India is already ranked sixth among our global markets, and we anticipate it climbing even higher by the end of the year. These numbers suggest the growing acceptance of non-monogamy, and at Ashley Madison, we provide a space for people to explore those connections discreetly.' The company has not offered a clear explanation for the unexpected surge in users from Kanchipuram, but the broader trend points to shifting social attitudes in India's smaller towns, where discreet digital platforms are increasingly enabling people to seek alternative relationship models.
CNA
7 days ago
- Business
- CNA
Commentary: Astronomer CEO's Coldplay moment is a textbook fiasco
NEW YORK: With Coldplaygate on track to become one of the most viral moments of the year, you would think this is the first time in history that a CEO has gotten busted for having what certainly seems to be an inappropriate relationship with a subordinate. Well, let me tell you – this is far from the truth. As someone who covers corporate America, CEOs doing inappropriate things with inappropriate people has turned into its own mini-beat. Over time, I've learned a lot – too much! – about the indiscretions of those in charge. In some ways, the Andy Byron/Astronomer fiasco is a textbook case. But it also reveals the way our hyper-online world has transformed how CEOs – and company boards – need to think about the line between bosses' public and private lives. There's a reason CEOs who are smart people do dumb things and end up in Byron's position. As I've written before, power can make people believe they will only ever reap the upsides of risk-taking behaviour. For example, people with a higher sense of power are more likely to believe they'll avoid hitting turbulence on an airplane or running into a dangerous snake on vacation. One can see how they might also think they won't be spotted on the jumbotron at a Coldplay concert, despite the evidence to the contrary. Boards have a responsibility to pay attention to a CEO's personal life because it often mirrors their professional conduct. After the Ashley Madison hack in 2015, researchers had a robust new data set to help them study the connection between cheating at home and cheating at work. One study found that companies run by the 47 CEOs and 48 chief financial officers included in that database (the vast majority of them married) were two times as likely to have had a financial misstatement or involvement in a class action securities lawsuit. NO SUCH THING AS A PRIVATE LIFE Ultimately, I've come to believe that there is just no such thing as a private life when you're the big boss. This has been increasingly the case for years, but the Astronomer mess illustrates how, in the era of social media and smartphone video, it's become more literal. For better or worse, it's impossible for any of us to assume the expectation of privacy when the cameras are always on and the internet is always watching. If you are a CEO who doesn't recognise this as the current state of affairs, you are probably too reckless or delusional for the job. In fact, this is the part of the story that does suggest we've entered a brave new world. In the olden days, a CEO might get fired for an inappropriate office romance after a whistleblower sent in a tip. An investigation would ensue. A statement would be drafted. More often than not, the company would have a chance to strategise before the news went live. In this case, we can assume the Astronomer board found out about its CEO's misbehaviour at the same time as everyone else. It took the board more than 24 hours to respond to the jumbotron video and another 24 passed before Byron resigned. That created a vacuum, which the internet was only too happy to fill. Online commenters firebombed the LinkedIn accounts of both Byron and his jumbotron co-star, Astronomer Chief People Officer Kristin Cabot (both ultimately deactivated their accounts). They misidentified another concertgoer as the company's VP of people, also leading her to take down her LinkedIn page. They found Byron's wife on Facebook. They wrote a fake statement from Byron, and it made his name the most popular trending term on Google. They bet on Polymarket on whether he would get divorced or lose his job. They created thousands of hours worth of memes. You can't really say the company lost control of the narrative since it never had it to begin with. A playbook does not exist for a CEO's indiscretions being exposed in such an instantaneous, public and humiliating way. But this is a sign to corporate boards that they better start preparing one. JOYFUL SCHADENFREUDE I also see something new in the joyful schadenfreude that greeted the video. Would it have reached the same level of virality if it featured two regular Joes – rather than two C-level executives? Part of what's made the memes and the drama so delicious is the way the public is feeling about CEOs right now. The people in charge are cracking down on the rules for the rest of us while they seemingly flout them. They want people back at the office, producing more and working longer hours, all while monitoring their every keystroke and instilling fear that AI will take their jobs. Meanwhile, they're off at the Coldplay concert breaking HR policy with the head of HR. If you're a company that doesn't want to see your CEO end up as the week's top trending term on Google, the Astronomer saga is a warning to heed the old lessons about why your executive's personal behaviour matters – and these new ones, too.
Time of India
23-07-2025
- Business
- Time of India
This small Indian town tops extra-marital affair list, Mumbai doesn't even make the top 20; Full ranking will leave you stunned
Kanchipuram, known for temples and silk, surprisingly leads Indian districts in affairs, according to Ashley Madison's June 2025 data. This tier-2 city jumped from 17th place last year, surpassing metros like Delhi and Mumbai. Central Delhi follows closely, with tier-2 cities like Jaipur and Ghaziabad showing increased app activity and engagement, reflecting a growing trend of infidelity in India. Tired of too many ads? Remove Ads Delhi Dominates the List Tier-2 Cities Are Catching Up Tired of too many ads? Remove Ads What the Company Says The App's Controversial History Kanchipuram, a town in Tamil Nadu known for its temples and silk sarees, is now making headlines for a very different reason. According to new June 2025 data from Ashley Madison, a global dating app known for connecting people seeking extra-marital relationships, Kanchipuram has topped the list of Indian districts with the most rise is quite surprising. Just last year, Kanchipuram was 17th on the list. In just 12 months, it has taken the top spot, beating metros like Delhi and Mumbai. Ashley Madison hasn't given an exact reason for the jump, but it's part of a growing trend, tier-2 and tier-3 cities are now showing more activity on the app than bigger urban Kanchipuram is first, Central Delhi is a close second. In fact, Delhi-NCR dominates the top 20 with nine places on the list. This includes six Delhi districts: Central, South West, East, South, West and North West—as well as nearby cities like Gurgaon, Noida, and Mumbai didn't even make it to the top list also features unexpected names like Jaipur, Raigarh, Kamrup, and Chandigarh. Cities like Ghaziabad and Jaipur have even outpaced larger metros when it comes to new signups and engagement. Ashley Madison says these rankings are not just about how many people joined, but also how active and engaged they are on the Chief Strategy Officer at Ashley Madison, Paul Keable said, 'More than half of Indian adults surveyed admitted to infidelity. India is now our sixth-largest market and might rise further by the end of the year.'Back in April, a YouGov survey supported this trend, revealing that 53% of Indian respondents admitted to having had an affair, one of the highest rates Madison launched in the early 2000s with the tagline, 'Life is short. Have an affair.' The app made headlines in 2015 after a major data breach exposed the personal details of 37 million users. Since then, the company has focused on rebuilding trust and growing in new markets, India being one of surprising is that India became one of the app's top eight markets even before any serious marketing campaigns here. According to Keable, the rise was purely organic, people were already from agencies
