Latest news with #AudiIndia
Economic Times
5 hours ago
- Business
- Economic Times
Olympic champion Neeraj Chopra strikes gold with endorsements
Olympic champion Neeraj Chopra is elevating India's non-cricket endorsements. His recent Diamond League win and the launch of the Neeraj Chopra Classic are attracting major sponsors. His brand value is estimated at $30 million. Emerging sports endorsements are increasing, driven by athletes like Chopra. He partners with brands like Tata AIA and Audi India. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads MUMBAI: Olympic gold medallist Neeraj Chopra is adding momentum to India's non-cricket endorsement space following his recent win at the 2025 Paris Diamond League and the launch of Neeraj Chopra Classic , India's first global javelin rising influence off the field reflects a broader shift in India's sports marketing brand value is estimated at $30 million by Kroll, placing him just behind the country's leading on July 5 at Bengaluru's Sree Kanteerava Stadium, Neeraj Chopra Classic brought together top international athletes and drew several major sponsors, including Visa, Audi India, Duolingo English Test, and a country where cricket has traditionally dominated the sports landscape, it was once rare for a non-cricket athlete to attract the interest of top linked to emerging sports made up 14% of India's ?1,224-crore sports celebrity endorsement market in the last year—a 46% increase that industry executives say is driven by athletes like who won India's first ever Olympic gold medal in athletics at the Tokyo 2020 Games and followed it up with a silver at 2024 Paris Games, has sustained his brand relevance over time.'Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio,' said Karan Yadav, chief commercial officer at JSW Sports , which manages Chopra's commercial endorsement roster has nearly 20 high-profile brands including Tata AIA, Audi India, Visa, Krafton, and Under said the focus has always been on being selective. 'Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions,' he cited the recent tie-up with Audi—a brand that Chopra always had a deep admiration for due to his passion for automobiles. 'The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity,' Yadav now commands endorsement fees of around ?4 crore for shorter engagements, with overall deal values ranging from ?4-6 crore. 'One recent renewal is nearing the ?10 crore mark over three years,' Yadav said Chopra has a consistent public image—'authentic, grounded, disciplined, and sincere.''Unlike many public figures, there's no difference between Neeraj off-camera and on-camera,' Yadav brand partners agree.'Neeraj Chopra exemplifies what it means to be grounded and disciplined while pursuing excellence. Attributes that mirror our ethos,' said Venky Iyer, managing director and CEO of Tata AIA Life said the wide variety of brands that partnered with the Neeraj Chopra Classic reflects the event's strong potential. It is likely to become a recurring event on the international athletics circuit, he approach to endorsements avoids one-off influencer campaigns in favour of deeper, long-term in the digital space, Chopra is highly selective. He has taken an equity stake in regional OTT platform Stage and is open to similar cash-plus-equity models, but only when the fit is right, and the brand offers long-term value."We're also in advanced conversations with a couple of other brands across different categories where Neeraj would come on board as both an ambassador and stakeholder," Yadav may also consider launching his own brand, though any move in that direction would be approached with caution, he said.'If the right opportunity arises where Neeraj is deeply invested emotionally and strategically, we will pursue it,' Yadav said. 'It has to be built around authentic interest and long-term commitment, not just capitalising on short-term fame.'Chopra's trajectory points to a shift in how brands view athletes outside the cricketing arena.'Cricket will continue to dominate, but the non-cricket space is evolving,' Yadav said. 'What we are seeing is that brands that want differentiation, authenticity, and long-term storytelling are turning to athletes like Neeraj.'
Entrepreneur
5 days ago
- Automotive
- Entrepreneur
The E-man: Balbir Singh Dhillon, Head of Audi India
While things might not have fallen apart, for Audi India's electric vehicle (EV) ambition, there have certainly been phases where progress felt slower than anticipated. What worked in the company's favour is staying committed to long-term vision for electric mobility in India. By listening closely to its customers, adapting approaches to suit evolving needs, and investing in the right ecosystem partnerships, it has been able to navigate those challenges with resilience. "Building a new category takes time and we view each roadblock as part of the learning curve, not a setback," said Balbir Singh Dhillon, Head of Audi India, which operates in the luxury segment. Amid evolving EV penetration in India, the luxury EV segment is poised for healthy growth. "We take pride in establishing a strong foundation for electric mobility in the premium segment — not just by introducing products, but by shaping perception and building trust. We were among the first to launch luxury EVs in the country, setting the tone for sustainable progress in the segment. The response to our e-tron range has been encouraging, with customers embracing EVs not just as a sustainable choice, but as a truly luxurious and performance-driven experience. It reinforces that we're on the right path and that's something we take great pride in," he added. With increasing awareness, supportive government policies, expanding charging infrastructure, and a clear shift in consumer mindset towards sustainability, the EV ecosystem is steadily gaining momentum in FY26. Audi India, has created an EV ecosystem for its customers:It offers a highly curated ownership journey — from complimentary charging benefits and roadside assistance to 12 high-voltage battery repair centers across India. The e-tron hub is a special tab available on the 'myAudi Connect' app that guides customers on a range of functions and features of their electric vehicle. Furthermore, it has successfully installed 140-plus chargers across 75 cities in India – this includes all Audi India dealerships, workshop facilities and select VW Group brand dealerships located across strategic highways. Audi has set up India's first ultra-fast charging e-tron hub in Mumbai, with a total capacity of 450kW. "We are seeing growing interest in our e-tron range from progressive, future-oriented buyers seeking performance and responsibility in their mobility choices. As a brand, we are committed to supporting this transition through a strong product portfolio, a growing charging network, and customer-centric initiatives like extended complimentary charging and dedicated after-sales support for EVs," he added. One of the biggest challenges in building the EV business in India has been addressing infrastructure readiness and consumer confidence simultaneously. While awareness and intent are growing, many potential buyers still have concerns around charging access, range, and long-term ownership. "To overcome this, we've focused on creating a robust and reassuring ownership ecosystem. From offering complimentary charging across a growing network of partners to ensuring strong after-sales support tailored for EVs, we are proactively addressing the concerns that matter most to customers," he concluded.
Time of India
22-07-2025
- Business
- Time of India
Neeraj Chopra becomes brand powerhouse: Brand value soars to $30 million; non-cricket endorsements gain ground
Neeraj Chopra (TOI) India's golden boy, Olympic champion Neeraj Chopra is lifting India's non-cricket endorsement scene after his recent victory at the 2025 Paris Diamond League and with the launch of the Neeraj Chopra Classic, India's first global javelin event, according to ET. The competition, held on July 5 at Bengaluru's Sree Kanteerava Stadium, featured some of javelin's top international athletes and attracted major sponsors like Visa, Audi India, Duolingo English Test, and Snapchat. Chopra's growing influence in the endorsements space is reflective of a larger shift in the country's sport sponsorship and marketing landscape. He along with likes of badminton ace PV Sindhu and shooting star Mannu Bhakar is driving the focus of endorsements circles beyond just cricket. Emerging sports accounted for 14% of India's ₹1,224 crore sports endorsement market in the year 2024, a jump of 46 percent, which industry experts attribute to the rising influence of athletes like Neeraj Chopra, reported the financial daily. With the leading brands both national and international making a beeline for the javelin star, Chopra's personal brand value is estimated to be around $30 million according to Kroll analysis quoted in the report. With that staggering figure he is placed just behind the leading cricketers of the country. His brand roster now includes some 20 big names, including the brands like Tata AIA, Audi India, Visa, Krafton and Under Armour. Chief commercial office of JSW sports, which manages Chopra's brand engagements, said their emphasis has consistently been on making selective choices. "Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio. The mandate from the very beginning has been to be focused, deliberate, and selective," Karan Yadav, chief commercial officer at JSW was quoted as saying. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions." One instance is Chopra's recent partnership with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
21-07-2025
- Business
- Time of India
Olympic champion Neeraj Chopra strikes gold with endorsements
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Mumbai: Olympic champion Neeraj Chopra is adding momentum to India's non-cricket endorsement space following his recent win at the 2025 Paris Diamond League and the launch of the Neeraj Chopra Classic , India's first global javelin on July 5 at Bengaluru's Sree Kanteerava Stadium, Neeraj Chopra Classic brought together top international athletes and drew several major sponsors, including Visa, Audi India, Duolingo English Test, and rising influence off the field reflects a broader shift in India's sports marketing landscape. According to Kroll, his brand value is estimated at $30 million, placing him just behind the country's leading linked to emerging sports made up 14% of India's ₹1,224 crore sports celebrity endorsement market in the last year, a 46% increase that industry executives say is driven by athletes like such as Tata AIA, Audi India, Visa, Krafton and Under Armour have partnered with Chopra, whose endorsement roster now includes nearly 20 high-profile Yadav, chief commercial officer at JSW Sports , which manages Chopra's commercial portfolio, said that the focus has always been on being selective. "Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio. The mandate from the very beginning has been to be focused, deliberate, and selective," he says. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions."One example is Chopra's recent tie-up with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains.
Time of India
11-07-2025
- Automotive
- Time of India
Audi dash cam with QHD resolution launched in India: Price, key features & more
Audi dash cam with QHD resolution launched in India. Audi India has launched a new tech accessory for its customers, the Audi Dash Cam , now available across its dealership network. The product has been priced at Rs 68,000 and is compatible with all Audi models and can be retrofitted to existing cars or ordered with new vehicles. Here's a quick look at key details. Audi Dash Cam: Key features and highlights The Audi Dash comes equipped with QHD resolution for high-quality footage, mobile app integration , and smart battery protection to ensure long-lasting functionality. Customers can control settings and review footage directly from their smartphones using the companion app, available on both Android and iOS platforms. One standout feature of this dashcam is its ability to capture incidents even when the vehicle is parked. The integrated motion and impact sensors activate recording automatically in parking mode, which will be useful in cases of hit-and-run or vandalism. The dashcam also assists in documenting on-road events, making it a valuable tool in insurance claims and protecting against staged accidents or fraudulent complaints. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Top Doctor: This Simple Tip Empties Your Bowels Every Morning (Almost Immediately) Gut Solution Learn More Undo New Audi Q7 Facelift Review: India's beloved luxury SUV gets better | TOI Auto Furthermore, the system includes an event mode for incidents, real-time footage storage on an internal SD card, and options to access or share videos via the app. At present, Audi India's lineup spans sedans like the A4 and A6, SUVs such as the Q3, Q5, Q7, and Q8, and EVs like the e-tron GT and Q8 e-tron. SUVs lead sales, with the Q7 and Q8 driving growth, while the Q3 and A4 remain popular picks. Stay tuned to TOI Auto for latest updates on the automotive sector and do follow us on our social media handles on Facebook, Instagram and X.
