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Hindustan Times
31-07-2025
- Business
- Hindustan Times
IIM Indore, Emeritus launch ‘Certificate Programme in Digital Transformation and AI for Leaders' check details here
The Indian Institute of Management (IIM) Indore has joined hands with Emeritus to launch the Certificate Programme in Digital Transformation and AI for Leaders, to address the growing demand for leadership that can translate emerging technologies into strategic advantage. IIM Indore and Emeritus collaborate to commence the 'Certificate Programme in Digital Transformation and AI for Leaders'. (Image: The certification course is ideal for professionals looking to deepen their understanding of digital technologies and strengthen their data-driven decision-making capabilities, a press statement informed. Also read: Extramarks unveils 'Extra Intelligence' to redefine teaching and learning with AI-Powered tools Additionally, senior leaders and function heads seeking to integrate digital strategies into new or evolving business models, as well as managers currently driving or preparing to lead digital transformation initiatives within their organisations can opt for this course. Moreover, the programme is also suited for consultants supporting clients through large-scale transformation and entrepreneurs aiming to innovate amid changing customer expectations and emerging business ecosystems. Prof. Himanshu Rai, Director of IIM Indore, stated that the programme is precisely designed to equip professionals with the knowledge, tools, and frameworks to lead with clarity in a digitally dynamic environment. Also read: Are you an AI engineer looking for jobs? Check out these 7 high paying jobs shared by Forbes Avnish Singhal, Executive Vice President, India & APAC, Emeritus, stated that at a time when organisations are looking for leaders who can bridge the gap between digital ambition and execution, the programme has been crafted to meet that industry need, offering a strategic learning experience. The programme has been designed by IIM Indore faculty, and offers a rich blend of academic rigour and practical application. The programme consists of pre-recorded video lectures by IIM faculty for flexible learning, masterclasses by industry experts. Also read: IIT Roorkee, Futurense collaborate to launch India's first full-stack AI certification for modern marketers It also includes discussion boards to foster peer interaction and real-world case studies for practical insights, assignments, quizzes, AI and Gen AI for innovative strategies and business models, a capstone project, as well as networking and peer-to-peer learning opportunities. Benefits of the programme: Learners will be able to articulate key concepts and principles of digital transformation and AI They will develop and implement AI-driven strategies to optimise business processes and enhance decision-making. They can innovate business models and strategies using AI technologies Enhance customer relationships and experiences through AI-driven insights and personalisation Address and manage the challenges and risks associated with digital transformation and AI implementation Lead and manage digital transformation initiatives within diverse organisational contexts Details about the programme: The programme starts on September 25, 2025, and spans 22 weeks. The course fee is ₹1,25,000 To be eligible, applicants need to be minimum graduate/diploma holder (10+2+3). Certification Learners who complete the programme successfully with a minimum grade of 70%, participants will receive a certificate of completion from IIM Indore. Participants must also view at least 50% of the video content and attend a minimum of 50% of live sessions, masterclasses, or campus modules to successfully complete the programme. For more details, applicants may visit the official website here.
Hindustan Times
24-07-2025
- Business
- Hindustan Times
MIT xPRO, Emeritus team up to launch PG course in AI & Data Science, aim to meet India's rising demand for AI talent
Massachusetts Institute of Technology's professional development arm, MIT xPRO, is joining forces with Emeritus to launch the Post Graduate Program in Data Science and AI, to equip professionals for the current fast-evolving landscape. MIT xPRO and Emeritus are collaborating to launch the Post Graduate Program in Data Science and AI. Check course details here. (Representative image/AI) The course will be delivered by the distinguished faculty at MIT, in a flexible online format, through self-paced videos. It provides access to 25+ industry-relevant tools and libraries, making it ideal for working professionals, as informed in a press statement. Learners will gain hands-on experience with industry-standard tools and libraries, build end-to-end AI/ML solutions. The programme also offers a 2-week capstone project to solve real-world challenges. From foundational techniques to advanced applications in deep learning, NLP, and generative AI, the curriculum enables learners to solve real-world problems with confidence and expertise. Professionals aiming to transition into or grow within the dynamic field of data science and advanced analytics can opt for the course. In addition, the program is also ideal for data analysts and business analysts seeking to enhance their analytical capabilities or pivot into more specialised data science roles. Moreover, tech professionals looking to apply data science techniques to solve real-world challenges and build future-ready, AI-powered solutions will also benefit significantly through this course. Avnish Singhal, Executive Vice President, Head India & APAC, Emeritus, spoke about the program and said that the course is designed to close that gap between ambition and capability, giving professionals the mindset, tools, and confidence to lead the AI revolution. 'This program stands out because of its real-world focus, it's not about learning AI in isolation, but about using it to solve business problems that matter,' Singhal added. Salient features of the program: Through this program, learners will be able to: Make strategic decisions by using data as a key driver of business growth and efficiency Build and deploy models using Python and Google Colab, gaining hands-on experience with key tools used by data science professionals. Translate technical results into business insights, bridging the gap between complex data outputs and executive-level decision-making Create a portfolio of real-world AI projects showcasing their ability to apply machine learning techniques to solve practical business problems Master next-gen AI tools and techniques, including ML and GenAI, to stay future-ready in an evolving data and AI landscape. Course details: Start Date: September 29, 2025 Duration: 9 Months Format: Online + Live Online Fee: INR 2,60,000 + GST Eligibility: Applicants should hold a bachelor's degree or higher. They should have basic knowledge of math, excel, dataset usage and exposure to programming concepts. Meanwhile, the program is also open to learners with no prior programming experience (but additional efforts may be required), the release added. Participants will be awarded a certificate of completion from MIT xPRO upon successful completion of the program with a minimum grading of 75%. For more information, visit the official website here.
India Today
10-06-2025
- Business
- India Today
IIM Calcutta, Emeritus, launch AI-based strategic marketing course for professionals
IIM Calcutta, in partnership with Emeritus, has launched a new executive education programme called Strategic Marketing for Leaders: Leveraging AI for Growth. The course is designed to help professionals apply AI and data analytics in strategic 18-week programme is fully online and combines recorded video lectures with live sessions conducted by Prof. Saravana Jaikumar of IIM Calcutta. Learners will explore case studies from brands like Nike, Apple, and Southwest capstone project and interactive simulations are also included. Participants may attend a one-day networking event at the IIM Calcutta YOU WILL LEARN IN THE ONLINE AI COURSEGenerative AI applications in marketingPredictive analyticsOmnichannel strategyBranding, pricing, performance marketing, and customer journey mappingThe course helps professionals combine classic marketing tools with modern AI technologies to manage marketing in a fast-changing CAN APPLY?The course is open to:Graduates and diploma holders (minimum 10+2+3)Mid- to senior-level professionals in marketing, digital strategy, business development, and consultingProfessionals from sectors like retail, FMCG, technology, e-commerce, and mediaINDUSTRY DEMAND FOR AI SKILLSThe course responds to rising demand for AI-skilled marketers. A PwC survey reports that 70% of Indian CEOs expect Generative AI to reshape marketing. An EY report also shows 71% of retailers plan to adopt it in the next to Avnish Singhal of Emeritus, this programme equips professionals to lead marketing with both strategic insight and AI expertise.
India Today
10-06-2025
- Business
- India Today
IIM Calcutta and Emeritus launch AI-Driven marketing programme, check details here
The strategic programme aims to equip professionals with AI and data analytics skills to drive marketing growth. IIM Calcutta has partnered with Emeritus to launch a new strategic marketing programme, in a move to adapt to the rapidly evolving marketing landscape. The programme is called 'Strategic Marketing for leaders: leveraging AI for growth'. This 18-week executive education initiative is designed to equip professionals with essential skills in Generative AI, analytics, and customer-centric growth strategies. The programme is tailored for professionals across several sectors, including retail, FMCG, tech, e-commerce, and media, who are keen on leading AI-driven marketing initiatives. Participants will have the opportunity to integrate classical marketing frameworks with modern data analytics and AI, engaging in hands-on simulations and real-world case studies from leading global brands such as Nike and Apple. Scheduled to commence on 30 June 2025, the programme will be delivered online and is open to graduates and diploma holders (10+2+3). A Certificate of Completion from IIM Calcutta, backed by its Triple Crown accreditation (AMBA, EQUIS, AACSB), will be awarded to participants who achieve a minimum grade of 65 per cent. The fee for enrolment is Rs 1,30,000 plus GST. The curriculum features a combination of asynchronous recorded sessions and live online classes, led by Prof. Saravana Jaikumar of IIM Calcutta. Avnish Singhal, Executive Vice President and Head, India & APAC, Emeritus, said, "This programme empowers professionals to harness AI-driven tools and data-led strategies to build impactful marketing campaigns, drive growth, and lead with confidence in an increasingly digital-first world." IIM Calcutta's strategic programme highlights the growing significance of AI in marketing, with reports indicating that 70 per cent of Indian CEOs believe Generative AI will profoundly impact business value creation and delivery, especially in personalised marketing and customer experience. The course is designed to empower mid- to senior-level professionals in marketing, digital strategy, consulting, and related domains, emphasising practical, hands-on learning. Participants will engage in a comprehensive curriculum that covers predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, all critical components in modern marketing strategies. With the growing importance of AI, this programme is poised to set a benchmark in marketing education, providing professionals the knowledge and tools to thrive in a digital-first environment.
News18
09-06-2025
- Business
- News18
IIM Calcutta, Emeritus Launch AI-Driven Strategic Marketing Programme
Last Updated: IIM Calcutta has launched AI-led strategic marketing programme with Emeritus to equip professionals with skills in Generative AI, analytics, and customer-centric growth. With artificial intelligence (AI) rapidly transforming the marketing landscape, there's a growing demand for professionals who can merge data, creativity, and customer-centric thinking to drive growth. Responding to this industry shift, IIM Calcutta—ranked 5th in the NIRF 2024 rankings—has partnered with Emeritus to launch an 18-week executive education programme titled 'Strategic Marketing for Leaders: Leveraging AI for Growth." As per PwC's Global CEO Survey 2024, 70% of Indian CEOs believe Generative AI will significantly influence how businesses create and deliver value, especially in personalised marketing and customer experience. Additionally, EY's AIdea of India: 2025 report states that 71% of Indian retailers are planning to adopt Generative AI in the coming year. These findings underline the urgent need for marketing professionals equipped with AI-driven capabilities. Backed by IIM Calcutta's Triple Crown accreditation (AMBA, EQUIS, AACSB), the new programme is designed to empower mid- to senior-level professionals in marketing, digital strategy, consulting, and related domains. It focuses on practical, hands-on learning in areas such as predictive analytics, Generative AI, omni-channel marketing, and customer journey mapping. 'This programme empowers professionals to harness AI-driven tools and data-led strategies to build impactful marketing campaigns, drive growth, and lead with confidence in an increasingly digital-first world," said Avnish Singhal, Executive Vice President and Head, India & APAC, Emeritus. The curriculum combines asynchronous recorded sessions with live online classes led by IIM Calcutta's Prof. Saravana Jaikumar. Participants will work on real-world case studies from global brands like Nike, Apple, and Southwest Airlines, and engage in hands-on simulations and a capstone project. An optional one-day networking event at the IIM Calcutta campus offers additional opportunities for peer learning and faculty interaction. Who Should Apply? The programme is ideal for: Key Learning Outcomes Programme Highlights
