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BEYOND Developments named official real estate partner for Ascot and Royal Ascot
BEYOND Developments named official real estate partner for Ascot and Royal Ascot

Gulf Business

time27-05-2025

  • Business
  • Gulf Business

BEYOND Developments named official real estate partner for Ascot and Royal Ascot

Image credit: Supplied Ascot Racecourse has today announced a landmark partnership with BEYOND Developments, a pioneering real estate brand born in Dubai. The collaboration sees BEYOND become the Official Real Estate Partner of Ascot and Royal Ascot across all 26 race days, including the globally renowned Royal Ascot in June. This partnership represents a convergence of legacies – on one side, the enduring heritage of Ascot, a symbol of British tradition; on the other, BEYOND, established in Dubai, a city where the love for horses runs deep and equestrianism is an integral part of its cultural fabric. 'We are thrilled to welcome BEYOND as an Official Partner. It's very much a natural fit for both brands, with our focus on quality and luxury. We're excited to work with BEYOND across our global network and on our race days throughout the year, and I'm sure that racegoers will be impressed by their activation at Royal Ascot,' Felicity Barnard, CEO, Ascot Racecourse, said. Image credit: Supplied 'It is an honour to join the Ascot family as an Official Partner. This collaboration represents our commitment to connecting cultures through vision, heritage, and thoughtfulness. Horses have long symbolised grace, strength, and forward motion, values deeply embedded in the culture of the UAE, and echoed in how we approach progress and bold expression. In many ways, this partnership is a reflection of shared ideals shaped by legacy and driven by purpose,' Adil Taqi, Chief Executive Officer of BEYOND Developments, added. Guided by Dubai's bold vision and shaped by commitment to exceptional waterfront living, BEYOND, brings a fresh perspective to Ascot, one that blends refined design with a lifestyle shaped by clarity, creativity, and connection to place. At Royal Ascot 2025, BEYOND will offer racegoers a glimpse into the evolving landscape of modern living in the UAE, where coastline, lifestyle experiences, human connections, innovation, modern architecture, nature and community come together in harmony. BEYOND, a new venture under the OMNIYAT Group, represents the next evolution in Dubai's real estate landscape, committed to creating spaces that go beyond living, offering experiences that inspire, connect, and elevate the everyday. Royal Ascot 2025, taking place from Tuesday, June 17 to Saturday June 21, remains one of the most anticipated events on the international racing and social calendar, welcoming over 300,000 racegoers and reaching a global audience of more than 650 million households. A true celebration of heritage, ceremony, and tradition on a world stage.

BEYOND Developments named official real estate partner of Ascot and Royal Ascot
BEYOND Developments named official real estate partner of Ascot and Royal Ascot

Zawya

time22-05-2025

  • Business
  • Zawya

BEYOND Developments named official real estate partner of Ascot and Royal Ascot

Dubai, UAE: Ascot Racecourse has today announced a landmark partnership with BEYOND Developments, a pioneering real estate brand born in Dubai. The collaboration sees BEYOND become the Official Real Estate Partner of Ascot and Royal Ascot across all 26 race days, including the globally renowned Royal Ascot in June. This partnership represents a convergence of legacies - on one side, the enduring heritage of Ascot, a symbol of British tradition; on the other, BEYOND, established in Dubai, a city where the love for horses runs deep and equestrianism is an integral part of its cultural fabric. Felicity Barnard, CEO, Ascot Racecourse, said: 'We are thrilled to welcome BEYOND as an Official Partner. It's very much a natural fit for both brands, with our focus on quality and luxury. We're excited to work with BEYOND across our global network and on our race days throughout the year, and I'm sure that racegoers will be impressed by their activation at Royal Ascot.' Adil Taqi, Chief Executive Officer of BEYOND Developments, added: 'It is an honour to join the Ascot family as an Official Partner. This collaboration represents our commitment to connecting cultures through vision, heritage, and thoughtfulness. Horses have long symbolised grace, strength, and forward motion, values deeply embedded in the culture of the UAE, and echoed in how we approach progress and bold expression. In many ways, this partnership is a reflection of shared ideals shaped by legacy and driven by purpose.' Guided by Dubai's bold vision and shaped by commitment to exceptional waterfront living, BEYOND, brings a fresh perspective to Ascot, one that blends refined design with a lifestyle shaped by clarity, creativity, and connection to place. At Royal Ascot 2025, BEYOND will offer racegoers a glimpse into the evolving landscape of modern living in the UAE, where coastline, lifestyle experiences, human connections, innovation, modern architecture, nature and community come together in harmony. BEYOND, a new venture under the OMNIYAT Group, represents the next evolution in Dubai's real estate landscape, committed to creating spaces that go beyond living, offering experiences that inspire, connect, and elevate the everyday. Royal Ascot 2025, taking place from Tuesday 17 to Saturday 21 June, remains one of the most anticipated events on the international racing and social calendar, welcoming over 300,000 racegoers and reaching a global audience of more than 650 million households. A true celebration of heritage, ceremony, and tradition on a world stage. For more information, please contact: Nick Smith – Director of Racing and Public Affairs, Ascot Racecourse Will Aitkenhead – Head of Corporate and Industry Affairs, Ascot Racecourse ABOUT ASCOT AND ROYAL ASCOT Ascot Racecourse was founded in 1711 by Queen Anne, who identified the land as being ideal for horseracing when riding out from Windsor Castle. The first four-day meeting at Ascot took place in 1768 and at some point in time, the race programme started being referred to as Royal Ascot. The two tracks, Flat and Jumps, now provide racing all year round and Ascot hosts 26 days of racing each year, including the five days of Royal Ascot. It is Europe's premier Flat racing meeting, featuring eight Group 1 races and 19 Group races in total. Typically, 300,000 racegoers attend across the five days while the event is broadcast in more than 200 territories with a reach of 650 million households. As well as world-class racing, Ascot Racecourse is also used as a film and TV filming location and as a venue for conferences, banquets, exhibitions, product launches and weddings, with 300 non-racing events annually. The land on which Ascot Racecourse sits is leased from the Crown Estate, adjacent to Windsor Great Park, covering 179 acres. For more information please visit About BEYOND BEYOND, a new venture under the OMNIYAT GROUP, represents the next evolution in Dubai's real estate landscape. Focused on the wider luxury real estate market and providing innovative and exceptional living solutions accessible to a broader demographic, BEYOND is committed to creating spaces that are not just homes, but experiences. Reflecting a distinct ethos, BEYOND aims to go beyond the conventional boundaries of real estate, crafting environments that inspire and elevate the human experience. OMNIYAT GROUP An investment company with a diversified portfolio across the real estate, hospitality, commercial, and tech sectors, the OMNIYAT GROUP was established to drive success across its branded companies. With an AED 100B total group portfolio target by 2030 and AED 50B in portfolio value committed for new ventures, a policy of strategic diversification has empowered the Group to drive forward into different market segments. Guided by an unwavering commitment to excellence, OMNIYAT GROUP leverages an unparalleled network of global talent to raise standards and drive transformative change in the urban living experience, delivering on its vision to be 'the best in class, in every class.'

BEYOND offers ‘architectural artistry' in next stage of Dubai Maritime City community
BEYOND offers ‘architectural artistry' in next stage of Dubai Maritime City community

The National

time21-04-2025

  • Business
  • The National

BEYOND offers ‘architectural artistry' in next stage of Dubai Maritime City community

BEYOND Developments is adding to its Dubai Maritime City success story with the announcement of a fourth project in its masterplan for the emerging waterfront neighbourhood. The company - a fast-rising name in the city's booming luxury real estate sector - has launched The Mural as part of its 8 million sq ft luxury waterfront project. BEYOND describes the latest development as a 'true design statement' and builds on the 'phenomenal success' of Sensia, which it reveals sold out within two days of launch. The developer says The Mural blends 'architectural artistry with an extraordinary waterfront lifestyle', which offers investors high capital appreciation and unique luxury living to 'match their aspirations'. A landmark addition to the emerging Dubai Maritime City residential district, BEYOND says The Mural will 'redefine the relationship between nature and urban design' by offering residents a tranquil waterfront environment while contributing to Dubai's evolving real estate landscape. Adil Taqi, chief executive Executive of BEYOND Developments, described investor confidence in Dubai as 'unstoppable - as evidenced by its number one FDI ranking for four consecutive years'. 'We are responding with decisive action, securing prime strategic locations to fuel growth and deliver value," he said. 'The rapid success of our projects so far, powered by a diverse international investor base, testifies to a dynamic trajectory inspired by our home city.' The Mural follows the success of BEYOND's earlier projects, including Saria, Orise, and Sensia, which it says have consistently attracted discerning investors from across the Mena region, Europe, Asia and America. The company said this widespread interest reflects the strength of Dubai's real estate sector and the growing recognition of BEYOND's 'commitment to deliver visionary, design-led developments that stand out on the global stage'. Demand for Dubai property continues to soar as the city's progressive regulation and adoption of proptech innovations offer investors confidence and security, attributes seen as essential for significant capital deployment. Dubai Maritime City has caught the interest of numerous domestic and overseas investors, as well as end users, not least for its prime location on the coast within easy reach of top attractions such as Downtown Dubai and Dubai International Airport. The Mural will be strategically positioned at the tip of the district, adjacent to a master-planned forest. BEYOND says the dual waterfront-and-greenery setting has shaped the architectural design, which seamlessly integrates nature and urban living. It is designed by British architectural firm Benoy, which devised a striking silhouette comprising two interlocking volumes, tilted toward the water and forest. Lush landscaping is incorporated into the facade through planters, while generous terraces will maximise natural light, views and outdoor living aspects. The 36-storey tower offers a selection of one, two, and three-bedroom apartments, duplexes, maisonettes and a penthouse. And resort-style amenities available to residents will include a state-of-the-art gym, an infinity pool complex, landscaped terraces, barbecue and dining areas, and a dedicated yoga zone. Families are set to benefit from children's play areas and green spaces, while remote workers can utilise appealing outdoor co-working areas. The Mural's crown jewel, the Sky Terrace on level 32, will offer Jacuzzis, tanning terraces and sky dining. 'The Mural reflects our commitment to innovation and excellence in waterfront living,' said Mr Taqi. 'Every aspect is meticulously designed to focus on maximising the residential experience on an incredible site and raising the bar for Dubai's luxury real estate sector.' BEYOND, part of the Omniyat Group, says it is focused on the wider luxury real estate market and providing innovative and exceptional living solutions accessible to a broader demographic. The company says it is committed to creating spaces that are 'not just homes, but experiences' and aims to go beyond the conventional boundaries of real estate by crafting environments that 'inspire and elevate the human experience'. Scheduled for completion by Q2 2028, The Mural is BEYOND's fourth project and, the company says, is a testament to its rapid growth and vision. This page was produced by The National in partnership with BEYOND Properties

After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City
After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City

Arabian Business

time16-04-2025

  • Business
  • Arabian Business

After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City

BEYOND Developments, the fast-rising name in Dubai luxury real estate, has launched The Mural, its fourth project within its 8 million sq. ft Dubai Maritime City masterplan. A true design statement, The Mural blends architectural artistry with an extraordinary waterfront lifestyle offering investors high capital appreciation and unique luxury living that matches their aspirations. Building on the phenomenal success of its third project Sensia, sold out within two days of launch, The Mural marks another architectural and artistic triumph for BEYOND. A landmark addition to Dubai Maritime City, it redefines the relationship between nature and urban design, offering residents a tranquil waterfront environment while contributing to Dubai's evolving real estate landscape. Adil Taqi, Chief Executive Officer, BEYOND Developments, said: 'Investor confidence in Dubai is unstoppable, as evidenced by its No.1 FDI ranking for four consecutive years. We are responding with decisive action, securing prime strategic locations to fuel growth and deliver value. The rapid success of our projects so far, powered by a diverse international investor base, testifies to a dynamic trajectory inspired by our home city.' BEYOND's earlier projects including Saria, Orise, and Sensia, have consistently attracted discerning investors from across the MENA region, Europe, Asia, and America. This widespread interest reflects the strength of Dubai's real estate sector and the growing recognition of BEYOND's commitment to deliver visionary, design-led developments that stand out on the global stage. Dubai's progressive regulatory framework and adoption of proptech innovations offer investors confidence and security, essential for significant capital deployment. Strategically positioned at the tip of Dubai Maritime City and adjacent to a master-planned forest, The Mural's dual waterfront-and-greenery setting shaped the architectural design, which seamlessly integrates nature and urban living. Dubai's luxury real estate sector.' Designed by British architectural firm BENOY, The Mural's striking silhouette comprises two interlocking volumes, tilted toward the water and forest. Lush landscaping is incorporated into the façade through planters, while generous terraces maximise natural light, views, and outdoor living. The 36-storey tower offers a selection of 1, 2, and 3-bedroom apartments, duplexes, maisonettes, and a penthouse. The resort-style amenities for residents include a state-of-the-art gym, an infinity pool complex, landscaped terraces, BBQ and dining areas, and a dedicated yoga zone. Families benefit from children's play areas and green spaces, while remote workers can utilise outdoor co-working areas. The Mural's crown jewel, the Sky Terrace on level 32, offers Jacuzzis, tanning terraces, and sky dining. The Mural is BEYOND's fourth project and a testament to the company's rapid growth and vision. It is scheduled for completion by Q2 2028.

After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City
After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City

Khaleej Times

time15-04-2025

  • Business
  • Khaleej Times

After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City

A true design statement, The Mural blends architectural artistry with an extraordinary waterfront lifestyle offering investors high capital appreciation and unique luxury living that matches their aspirations. Building on the phenomenal success of its third project Sensia, sold out within two days of launch, The Mural marks another architectural and artistic triumph for BEYOND. A landmark addition to Dubai Maritime City, it redefines the relationship between nature and urban design, offering residents a tranquil waterfront environment while contributing to Dubai's evolving real estate landscape. Adil Taqi, CEO, BEYOND Developments, said: "Investor confidence in Dubai is unstoppable, as evidenced by its No. 1 FDI ranking for four consecutive years. We are responding with decisive action, securing prime strategic locations to fuel growth and deliver value. The rapid success of our projects so far, powered by a diverse international investor base, testifies to a dynamic trajectory inspired by our home city." BEYOND's earlier projects including Saria, Orise, and Sensia, have consistently attracted discerning investors from across the MENA region, Europe, Asia, and America. This widespread interest reflects the strength of Dubai's real estate sector and the growing recognition of BEYOND's commitment to deliver visionary, design-led developments that stand out on the global stage. Dubai's progressive regulatory framework and adoption of proptech innovations offer investors' confidence and security, essential for significant capital deployment Strategically positioned at the tip of Dubai Maritime City and adjacent to a master-planned forest, The Mural's dual waterfront-and-greenery setting shaped the architectural design, which seamlessly integrates nature and urban living. Taqi added: "The Mural reflects our commitment to innovation and excellence in waterfront living. Every aspect is meticulously designed to focus on maximising the residential experience on an incredible site and raising the bar for Dubai's luxury real estate sector." Designed by British architectural firm BENOY, The Mural's striking silhouette comprises two interlocking volumes, tilted toward the water and forest. Lush landscaping is incorporated into the façade through planters, while generous terraces maximise natural light, views, and outdoor living. The 36-storey tower offers a selection of 1, 2, and 3-bedroom apartments, duplexes, maisonettes, and a penthouse. The resort-style amenities for residents include a state-of-the-art gym, an infinity pool complex, landscaped terraces, BBQ and dining areas, and a dedicated yoga zone. Families benefit from children's play areas and green spaces, while remote workers can utilise outdoor co-working areas. The Mural's crown jewel, the Sky Terrace on level 32, offers Jacuzzis, tanning terraces, and sky dining. The Mural is BEYOND's fourth project and a testament to the company's rapid growth and vision. It is scheduled for completion by Q2 2028.

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