Latest news with #BINNI
Fashion Value Chain
03-06-2025
- Lifestyle
- Fashion Value Chain
BINNI Launches Maharani Collection for Modern Brides
Just ahead of the wedding season, D2C brand BINNI unveils The Maharani Collection—a regal and contemporary jewellery line curated for today's brides and bridesmaids. Drawing from India's royal heritage, the collection reimagines heirloom-inspired designs with modern aesthetics, offering a perfect blend of tradition and trend. Crafted with attention to detail, the collection features gold and silver-toned chokers, layered necklaces, beaded pieces, haslis, and mat chokers. Complementing these are statement earrings, jhumkas, chand balis, and danglers, along with kadas, cocktail rings, maang tikas, anklets, hathphools, and even embellished watches and sunglass chains for the ultimate accessory game. Using a mix of Pacchi kundan, quartz, pearls, semi-precious stones, and AD, the designs reflect traditional Indian motifs like peacocks, elephants, florals, and paisleys—making each piece a statement of individuality and elegance. Priced between INR 2,500 and INR 12,000, the Maharani Collection offers versatile styling options that pair well with both ethnic and western outfits, making BINNI a one-stop destination for this wedding season. Shop now: BINNI's Heritage Pachi Collection
Fashion Value Chain
05-05-2025
- Entertainment
- Fashion Value Chain
Gift BINNI's Quartz Jewellery for Timeless Mother's Day Elegance
Celebrate Your Mom's Style with BINNI's Quartz Collection This Mother's Day, gift more than jewellery—gift expression and individuality with BINNI's Quartz Collection. Known for fusing classic charm with modern design, BINNI, a contemporary accessory brand, offers hand-crafted pieces that elevate everyday elegance. The brand's latest Quartz-focused collection highlights the natural uniqueness of each stone—varying in shape, size, and color—making every item a one-of-a-kind statement. Whether it's vibrant multi-colored quartz or sleek monotones, the collection reflects sophistication with a personalized touch. Each piece is crafted in authentic brass with anti-tarnish gold-toned closures, ensuring both luxury and longevity. Lightweight and low-maintenance, the collection includes versatile options—from traditional and ethnic sets to western and fusion styles—designed to complement every outfit and mood. Explore long layered necklaces, fusion earrings, and classic statement sets—all tailored for the modern mom who loves timeless design with a twist. Price Range: INR 1500–5000 To Buy: BINNI's Quartz Collection Instagram: @binniswardrobe
Hindustan Times
30-04-2025
- Business
- Hindustan Times
Delhi jewellers all set for Akshaya Tritiya with special discounts, curated jewellery collections and attractive offers
Akshaya Tritiya is an opportune time to buy gold or silver according to the Hindu calendar. This is a valuable window of opportunity that jewellery retailers from South Extension to Chandni Chowk have eagerly tapped into this April. With exclusive discounts, deals, and collections, they are pulling out all stops to drive footfall and boost sales. Rakesh Bansal, owner of Bansal and Sons Jewellers in Chandni Chowk, tells us, 'We see an increase in footfall during Akshaya Tritiya, but we also offer discounts of up to 75% on making charges to push it further. We're expecting around a 50% rise in sales this season; it's definitely a busy time for us.' 'Launching a new collection around this time is a tradition for us. This year, we've unveiled the Celeste Lume collection, inspired by celestial blessings associated with this day,' says Archana Aggarwal, owner of Archana Aggarwal Timeless Jewellery in Mehrauli. For a lot of buyers, shopping around this time of the year is more of a long-standing ritual; the discounts and deals are an added bonus. 'Buying gold on Akshaya Tritiya is a tradition for me, and with all the offers during this time, it feels a lot lighter on the pocket,' says Barkha Kadam, an advocate. Some Delhiites save up for their annual purchases through a 'jewellery kitty' – where they deposit a fixed amount every month with a jeweller. 'I buy gold jewellery every year,' said Puneet Gill, a holiday expert. 'I keep putting money into my kitty each month, and then I use it to shop. It's money set aside specifically for this occasion.' With gold prices soaring and a younger, style-savvy clientele driving new trends, there are new-age D2C brands eager to fill the gap in the market with imitation and statement jewellery. 'We've rolled out 60% off discounts and launched a new collection for the festive season,' says Shraddha Tripathi, founder of BINNI, an online jewellery brand. 'After two slow months, we highly anticipate Akshaya Tritiya as it kicks off the season, and early signs are strong; website traffic is already up by 20%,' she adds. Story by Tanvi Consul
