Latest news with #BaskarSubramanian
Economic Times
26-07-2025
- Business
- Economic Times
SaaS unicorn Amagi Media Labs files DRHP with Sebi, to raise Rs 1,020 crore from fresh issue
Software-as-a-service (SaaS) company Amagi Media Labs Limited has filed Draft Red Herring Prospectus (DRHP) with market regulator Securities and Exchange Board of India (Sebi). The initial public offering (IPO) will be a mix of fresh issue and an offer for sale (OFS). ADVERTISEMENT The company plans to raise Rs 1,020 crores to be raised as fresh capital while selling shareholders will offer 3.41 crore equity shares. The company, in consultation with the Book Running Lead Managers (BRLMs) may consider a pre-IPO placement aggregating up to Rs 204 crores prior to filing of the Red Herring Prospectus with the ROC. If the Pre- IPO Placement is undertaken, then the fresh issue will be reduced to the extent of such Pre-IPO placement. The Bengaluru-headquartered company was founded in 2008 by its promoter Baskar Subramanian who is the Managing Director & CEO of the company. Srividhya Srinivasan and Arunachalam Srinivasan Karapattu are other promoters of the company. While the former is the Chief Technology Officer, the latter is President—Global Business. Amagi Media connects media companies to their audiences through cloud-native technology and helps content providers and distributors upload and deliver video over the internet (streaming) through smart televisions, smartphones and applications. ADVERTISEMENT The company is backed by leading venture capital firms including Accel, Avataar Ventures, Norwest Venture Partners, and Premji Invest. The company works with more than 45% of the top 50 listed 'media and entertainment' companies by revenue according to the claims made by it in the draft part of the OFS, the investor selling shareholders are PI Opportunities Fund I, PI Opportunities Fund II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius) Ltd., Accel Growth VI Holdings (Mauritius) Ltd., Trudy Holdings, AVP I Fund, and certain individual selling shareholders. ADVERTISEMENT Amagi proposes to utilise Rs 667 crores from the net proceeds of the fresh issue towards investment in technology and cloud infrastructure. It also plans to fund the inorganic growth through unidentified acquisitions and general corporate purposes. ADVERTISEMENT Amagi is the end-to-end, AI-enabled cloud platform in the video category of the Media & Entertainment (M&E industry) serving as the 'industry cloud' for the sector. It's business is organised across three key divisions - Cloud Modernization, Streaming Unification and monetisation & marketplace which addresses the requirements of three main categories of customers - Content Providers, Distributors (such as OTT platforms, telecom operators, and smart television manufacturers) and Advertising platforms & reported revenue from operations of Rs 1,162 crores in FY25, recording a compound annual growth rate of 30.70% from FY2023 to FY2025, driven by new customer acquisition and increased use of the platform by existing customers. Amagi's adjusted EBITDA margin improved significantly to 2.02% in FY25, compared to (17.69%) in FY24 and (20.62%) in FY23. ADVERTISEMENT Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited, and Avendus Capital Private Limited are the Book Running Lead Managers to the equity shares of the company are proposed to be listed on BSE and NSE. (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)
Mint
26-07-2025
- Business
- Mint
Amagi Media Labs files draft IPO papers to raise ₹1,020 crore
Cloud-based video broadcasting and distribution platform Amagi Media Labs Ltd has filed draft papers to raise ₹ 1,020 crore in an initial public offering (IPO) with the Securities and Exchange Board of India (Sebi). Mint first reported in January that the software-as-a-service firm appointed investment bankers, including Kotak Mahindra Capital, Citigroup, IIFL Capital, and Goldman Sachs, for a ₹ 3,200-crore public listing. The proposed IPO consists of an issue of fresh equity shares worth ₹ 1,020 crore and an offer for sale of up to 34 million shares, showed the draft red herring prospectus (DRHP) The listing will make the Bengaluru-based unicorn the very first sectoral player in the broadcast and streaming ecosystem to go public in the country. Several notable investors, including Premji Invest, Accel, General Atlantic, and Norwest Ventures, will be offloading their stakes. It is currently unclear if they will sell all their shares in the company. Net proceeds from the fresh issue of ₹ 667 crore will go towards the company's further investments in its cloud infrastructure and inorganic growth. It is also considering raising ₹ 204 crore in a pre-IPO round. Amagi's revenue from operations in 2024-25 stood at ₹ 1,162 crore. Its revenue since 2022-23 has grown at a compound annual growth rate of 30%. Amagi, which gets most of its revenue from the US, sees the Indian market growing, given the rise of free ad-supported TV in the country. India and Latin America currently make up only about 10% of its overall revenue. In a conversation with Mint earlier, its founders said they'd be looking to make a few acquisitions this year in three spaces: live sports broadcasting, advertising technology solutions, and the media supply chain sector. The company had last raised money in 2022, when it raised over $100 million in a round led by General Atlantic, which valued the company at $1.4 billion. It was founded in 2008 by chief executive Baskar Subramanian, chief technology officer Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu, who currently serves as the president of global business.
Time of India
26-07-2025
- Business
- Time of India
SaaS unicorn Amagi Media Labs files DRHP with Sebi, to raise Rs 1,020 crore from fresh issue
Software-as-a-service (SaaS) company Amagi Media Labs Limited has filed Draft Red Herring Prospectus (DRHP) with market regulator Securities and Exchange Board of India ( Sebi ). The initial public offering (IPO) will be a mix of fresh issue and an offer for sale (OFS). The company plans to raise Rs 1,020 crores to be raised as fresh capital while selling shareholders will offer 3.41 crore equity shares. Explore courses from Top Institutes in Please select course: Select a Course Category Product Management Design Thinking Healthcare Leadership Technology Others Data Science healthcare Management MBA Project Management Artificial Intelligence Digital Marketing Data Science Finance Degree Public Policy Cybersecurity others CXO MCA Operations Management Data Analytics PGDM Skills you'll gain: Creating Effective Product Roadmap User Research & Translating it to Product Design Key Metrics via Product Analytics Hand-On Projects Using Cutting Edge Tools Duration: 12 Weeks Indian School of Business ISB Product Management Starts on May 14, 2024 Get Details Skills you'll gain: Product Strategy & Competitive Advantage Tactics Product Development Processes & Market Orientations Product Analytics & Data-Driven Decision Making Agile Development, Design Thinking, & Product Leadership Duration: 40 Weeks IIM Kozhikode Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details Skills you'll gain: Product Strategy & Roadmapping User-Centric Product Design Agile Product Development Market Analysis & Product Launch Duration: 24 Weeks Indian School of Business Professional Certificate in Product Management Starts on Jun 26, 2024 Get Details The company, in consultation with the Book Running Lead Managers (BRLMs) may consider a pre-IPO placement aggregating up to Rs 204 crores prior to filing of the Red Herring Prospectus with the ROC. If the Pre- IPO Placement is undertaken, then the fresh issue will be reduced to the extent of such Pre-IPO placement. About Amagi Media Labs The Bengaluru-headquartered company was founded in 2008 by its promoter Baskar Subramanian who is the Managing Director & CEO of the company. Srividhya Srinivasan and Arunachalam Srinivasan Karapattu are other promoters of the company. While the former is the Chief Technology Officer, the latter is President—Global Business. Amagi Media connects media companies to their audiences through cloud-native technology and helps content providers and distributors upload and deliver video over the internet (streaming) through smart televisions, smartphones and applications. The company is backed by leading venture capital firms including Accel , Avataar Ventures, Norwest Venture Partners, and Premji Invest. The company works with more than 45% of the top 50 listed 'media and entertainment' companies by revenue according to the claims made by it in the draft papaers. Amagi Media Labs IPO OFS As part of the OFS, the investor selling shareholders are PI Opportunities Fund I, PI Opportunities Fund II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius) Ltd., Accel Growth VI Holdings (Mauritius) Ltd., Trudy Holdings, AVP I Fund, and certain individual selling shareholders. Amagi Media Labs IPO proceeds utiliasation Amagi proposes to utilise Rs 667 crores from the net proceeds of the fresh issue towards investment in technology and cloud infrastructure. It also plans to fund the inorganic growth through unidentified acquisitions and general corporate purposes. Amagi is the end-to-end, AI-enabled cloud platform in the video category of the Media & Entertainment (M&E industry) serving as the 'industry cloud' for the sector. It's business is organised across three key divisions - Cloud Modernization, Streaming Unification and monetisation & marketplace which addresses the requirements of three main categories of customers - Content Providers, Distributors (such as OTT platforms, telecom operators, and smart television manufacturers) and Advertising platforms & advertisers. Amagi Media financials Amagi reported revenue from operations of Rs 1,162 crores in FY25, recording a compound annual growth rate of 30.70% from FY2023 to FY2025, driven by new customer acquisition and increased use of the platform by existing customers. Amagi's adjusted EBITDA margin improved significantly to 2.02% in FY25, compared to (17.69%) in FY24 and (20.62%) in FY23. Lead managers Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited , and Avendus Capital Private Limited are the Book Running Lead Managers to the issue. The equity shares of the company are proposed to be listed on BSE and NSE. ( Disclaimer : Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
Economic Times
26-07-2025
- Business
- Economic Times
SaaS unicorn Amagi Media Labs files DRHP with Sebi, to raise Rs 1,020 from fresh issue
Amagi Media Labs, a SaaS company, has filed for an IPO with SEBI, planning to raise ₹1,020 crores through fresh capital and an offer for sale of 3.41 crore equity shares. Amagi Media Labs, a SaaS company, has filed for an IPO with Sebi. The IPO includes a fresh issue of shares and an offer for sale. The company aims to raise funds for technology, cloud infrastructure, and acquisitions. Amagi works with media companies, content providers, and advertisers. The company reported revenue growth and improved EBITDA margin. Tired of too many ads? Remove Ads About Amagi Media Labs Tired of too many ads? Remove Ads Amagi Media Labs IPO OFS Amagi Media Labs IPO proceeds utiliasation Amagi Media financials Lead managers Tired of too many ads? Remove Ads Software-as-a-service (SaaS) company Amagi Media Labs Limited has filed Draft Red Herring Prospectus (DRHP) with market regulator Securities and Exchange Board of India ( Sebi ). The initial public offering (IPO) will be a mix of fresh issue and an offer for sale (OFS).The company plans to raise Rs 1,020 crores to be raised as fresh capital while selling shareholders will offer 3.41 crore equity company, in consultation with the Book Running Lead Managers (BRLMs) may consider a pre-IPO placement aggregating up to Rs 204 crores prior to filing of the Red Herring Prospectus with the ROC. If the Pre- IPO Placement is undertaken, then the fresh issue will be reduced to the extent of such Pre-IPO Bengaluru-headquartered company was founded in 2008 by its promoter Baskar Subramanian who is the Managing Director & CEO of the company. Srividhya Srinivasan and Arunachalam Srinivasan Karapattu are other promoters of the company. While the former is the Chief Technology Officer, the latter is President—Global Media connects media companies to their audiences through cloud-native technology and helps content providers and distributors upload and deliver video over the internet (streaming) through smart televisions, smartphones and company is backed by leading venture capital firms including Accel , Avataar Ventures, Norwest Venture Partners, and Premji Invest. The company works with more than 45% of the top 50 listed 'media and entertainment' companies by revenue according to the claims made by it in the draft part of the OFS, the investor selling shareholders are PI Opportunities Fund I, PI Opportunities Fund II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius) Ltd., Accel Growth VI Holdings (Mauritius) Ltd., Trudy Holdings, AVP I Fund, and certain individual selling proposes to utilise Rs 667 crores from the net proceeds of the fresh issue towards investment in technology and cloud infrastructure. It also plans to fund the inorganic growth through unidentified acquisitions and general corporate is the end-to-end, AI-enabled cloud platform in the video category of the Media & Entertainment (M&E industry) serving as the 'industry cloud' for the sector. It's business is organised across three key divisions - Cloud Modernization, Streaming Unification and monetisation & marketplace which addresses the requirements of three main categories of customers - Content Providers, Distributors (such as OTT platforms, telecom operators, and smart television manufacturers) and Advertising platforms & reported revenue from operations of Rs 1,162 crores in FY25, recording a compound annual growth rate of 30.70% from FY2023 to FY2025, driven by new customer acquisition and increased use of the platform by existing customers. Amagi's adjusted EBITDA margin improved significantly to 2.02% in FY25, compared to (17.69%) in FY24 and (20.62%) in Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited , and Avendus Capital Private Limited are the Book Running Lead Managers to the equity shares of the company are proposed to be listed on BSE and NSE.: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
New Indian Express
08-06-2025
- Business
- New Indian Express
‘We don't have any compulsion to go for IPO tomorrow'
Bengaluru-based media technology company Amagi, which has initiated an initial public offering (IPO) process recently, is now expanding into Japan, Australia, Latin America, France and Germany. In an interaction with Uma Kannan, Baskar Subramanian, CEO & Co-Founder of Amagi, says they are seeing a tremendous opportunity in front of them for the next 10 years where they can build extremely large media tech company in the world and that they don't have any compulsion to go public tomorrow. The company's annual revenue in FY24 stood at Rs 942 crore. Edited excerpts: You are a media SaaS unicorn and have been in the business for over 15 years now. What does the market look like? Our customers are TV channels, content creators, live producers, sports news, and anybody who is creating content in the mid-tier to large enterprises. We don't work with the creator economy and influencer economy today; we don't have any product portfolio for it, but we work with the larger mid to enterprise sort of customers. Fundamentally, the world is becoming streaming, and all of us are only watching on IP, internet devices, be it on our phone or connected television, what we call smart TV in India. This has changed things for our customers. One, it's fragmentation of viewership. In the early days of cable, you could go to one channel and always watch the content. Now there are so many places where people are consuming content, be it YouTube, Netflix, Prime, social platforms, connected TV devices to everywhere else and this is becoming a big challenge for the broadcasters and TV channels. This is very similar to what happened in the retail industry. Suddenly people are buying in supermarkets, e-commerce stores and now quick commerce. TV is now connected in every home in India. How are you looking at the Indian market? In India, we have clients, and the country has obviously dramatically changed, given 5G connections. Here we work with Samsung, whose many channels are coming to Samsung TV Plus with the back-end being Amagi. We work with the likes of Republic TV, Times Now and Zee television and provide OTT content. India is a growing market and we have now started to expand but the country is only very close to about a percentage (1%) of our revenue. So, we continue to have a big focus on the international markets with 70% revenue coming from the US. However, we are seeing India as a growing market and it will start to become bigger and bigger for us as we go forward. What are the market opportunities that you are seeing, and whether you have competitors in India as well as outside? We started in the US, expanded into Europe, and then in Asia, we started in Singapore. We are now expanding into Japan, Australia, Latin America, France, and Germany. It's a global market and we are seeing a tremendous opportunity in front of us for the next 10 years where we can build an extremely large, world-class media tech company in the world. Amagi's competition is all traditional hardware players. And we are the only company in the world that talks about a glass-to-glass complete end solution. It is reported that you are looking to raise Rs 3,200 crore through a public listing. Are you planning to hit an IPO soon? If we go for an IPO, we'll go in India. Going through the process, understanding and evaluating markets are very different. We don't know when we do it because timing matters in this industry. As a company, we don't have any compulsion to go for an IPO tomorrow. We are a profitable company, we have money in the bank and we have investors who came in 2022. So, the idea is that eventually we will have to be a public company. If the market is really good, then maybe by the end of the year (we will go for the IPO), or else next year.
